{"id":9137,"date":"2023-10-24T11:14:13","date_gmt":"2023-10-24T10:14:13","guid":{"rendered":"podlove-2023-12-18t10:12:40+00:00-e833c33cd342ef2"},"modified":"2024-11-07T18:30:01","modified_gmt":"2024-11-07T17:30:01","slug":"skip-pay-talks-6-mujkoberec-cz","status":"publish","type":"podcast","link":"https:\/\/skippay.cz\/blog\/podcast\/skip-pay-talks-6-mujkoberec-cz\/","title":{"rendered":"Skip Pay Talks #6 \u2013 mujkoberec.cz"},"content":{"rendered":"\n

M\u016fj koberec<\/a> <\/a>je nejv\u011bt\u0161\u00ed \u010desk\u00fd internetov\u00fd prodejce koberc\u016f, kter\u00fd vznikl v roce 2014 a p\u016fsob\u00ed v \u010cesk\u00e9 republice i na Slovensku. Moment\u00e1ln\u011b zam\u011bstn\u00e1v\u00e1 okolo 30 lid\u00ed a jeho obrat se bl\u00ed\u017e\u00ed k 200 milion\u016fm korun za rok. <\/p>\n\n\n\n

V nab\u00eddce kupuj\u00edc\u00ed naleznou nap\u0159\u00edklad ru\u010dn\u011b tkan\u00e9 koberce dov\u00e1\u017een\u00e9 p\u0159\u00edmo z indick\u00fdch manufaktur nebo um\u011bl\u00e9 tr\u00e1vy do interi\u00e9ru. Obchod vynik\u00e1 nadstandardn\u00edmi slu\u017ebami, jako je pokl\u00e1dka koberc\u016f, \u010di\u0161t\u011bn\u00ed koberc\u016f, v\u00fdroba koberc\u016f s vlastn\u00edm potiskem a skv\u011bl\u00e1 je tak\u00e9 slu\u017eba vizualiz\u00e9r, co\u017e je online pl\u00e1nova\u010d um\u00edst\u011bn\u00ed koberce je\u0161t\u011b p\u0159ed jeho n\u00e1kupem. <\/p>\n\n\n\n

Je n\u011bco, co byste p\u00e1nov\u00e9 doplnili, na co jsem zapomn\u011bl?  <\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> D\u011bkujeme. Mysl\u00edm, \u017ee to bylo \u0159e\u010deno hezky a asi bych doplnil jenom to, \u017ee u\u017e te\u010fka nejsme \u010dist\u011b jenom kobercov\u00fd prodejce, ale sna\u017e\u00edme se zaujmout \u0161ir\u0161\u00ed portfolio produkt\u016f, tedy v\u0161ech podlahov\u00fdch krytin. Najdete u n\u00e1s tedy nejenom koberce, ale vinylov\u00e9 podlahy, lamin\u00e1tov\u00e9 podlahy i PVC a tak d\u00e1le. Jinak to bylo \u0159e\u010deno perfektn\u011b. <\/p>\n\n\n\n

D\u011bkuju, beru to jako pochvalu za svoji p\u0159\u00edpravu. Je\u0161t\u011b, ne\u017e p\u0159ejdeme k rozhovoru, tak bych v\u00e1m cht\u011bl pogratulovat k z\u00edsk\u00e1n\u00ed 1. ceny popularity v kategorii D\u016fm a zahrada v anket\u011b Shop roku 2022. Co pro v\u00e1s vlastn\u011b toto ocen\u011bn\u00ed znamen\u00e1?<\/strong><\/p>\n\n\n\n

Marek:<\/strong> U\u017eili jsme si to skv\u011ble. Vlastn\u011b se n\u00e1m poda\u0159ilo vyhr\u00e1t u\u017e podruh\u00e9 v \u0159ad\u011b, tak\u017ee m\u00e1me ocen\u011bn\u00ed z roku 2021 a 2022. Je to cena popularity, kterou osobn\u011b pova\u017euji za jedno z\u202fnejv\u00fdznamn\u011bj\u0161\u00edch, nebo aspo\u0148 pro m\u011b nejv\u00fdznamn\u011bj\u0161\u00edch, ocen\u011bn\u00ed. Nehodnot\u00ed tu toti\u017e porota, ale hodnot\u00ed p\u0159\u00edmo na\u0161i z\u00e1kazn\u00edci, kte\u0159\u00ed pro n\u00e1s hlasuj\u00ed. Je\u0161t\u011b jednou jim d\u011bkujeme za jejich hlasy a jsme moc r\u00e1di, \u017ee jsou s n\u00e1mi takto spokojeni.  <\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> J\u00e1 mysl\u00edm, \u017ee to souvis\u00ed s filozofi\u00ed na\u0161\u00ed firmy, kter\u00e1 je o kone\u010dn\u00e9m z\u00e1kazn\u00edkovi. To je ten n\u00e1\u0161 ultim\u00e1tn\u00ed \u0161\u00e9f. Proto chceme, aby n\u00e1\u0161 e-shop nebyl jenom \u201eskladi\u0161t\u011bm\u201c koberc\u016f. Na\u0161\u00edm c\u00edlem je, aby byla v prodeji ta maxim\u00e1ln\u00ed p\u0159idan\u00e1 hodnota pro z\u00e1kazn\u00edka, v\u010detn\u011b v\u0161ech slu\u017eeb nav\u00edc, aby ta objedn\u00e1vka byla pro kupuj\u00edc\u00edho skute\u010dn\u00fd z\u00e1\u017eitek. <\/p>\n\n\n\n

Poj\u010fme se pod\u00edvat na za\u010d\u00e1tek va\u0161eho podnik\u00e1n\u00ed. Co bylo va\u0161\u00edm hnac\u00edm motorem? Jak vlastn\u011b vznikla my\u0161lenka otev\u0159\u00edt e-shop s koberci?<\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> Vzniklo to docela n\u00e1hodou. My dva jsme spolu\u017e\u00e1ci z gymn\u00e1zia. Je\u0161t\u011b p\u0159i \u0161kole jsme spole\u010dn\u011b zkou\u0161eli rozj\u00ed\u017ed\u011bt n\u011bjak\u00e9 podnikatelsk\u00e9 projekty, ale nikdy n\u00e1m nic moc nevych\u00e1zelo. Nebo jsme sp\u00ed\u0161e do toho ned\u00e1vali t\u011bch pot\u0159ebn\u00fdch 100 %. <\/p>\n\n\n\n

Marek byl n\u011bjak\u00fd \u010das v zahrani\u010d\u00ed a kdy\u017e se vr\u00e1til, \u0159\u00edkali jsme si, co teda podnikneme? Ve h\u0159e byly asi 4 projekty, z nich\u017e koberce vych\u00e1zely nejl\u00e9pe. Pragmaticky jsme proto usoudili, \u017ee to bude fungovat, proto\u017ee koberec z\u202fm\u00f3dy jen tak nevyjde, nen\u00ed u n\u011bj probl\u00e9m s kazivost\u00ed nebo se skladov\u00e1n\u00edm a v t\u00e9 dob\u011b tu nebyla zas takov\u00e1 konkurence. Tak\u017ee jsme si \u0159ekli, \u017ee to zkus\u00edme.  <\/p>\n\n\n\n

Marek v t\u00e9 dob\u011b vlastnil e-shop, kter\u00fd se jmenoval kusovky.com. \u010casem jsme ale zjistili, \u017ee to nen\u00ed \u00fapln\u011b ide\u00e1ln\u00ed n\u00e1zev, proto\u017ee lid\u00e9 si u n\u00e1s cht\u011bli kupovat t\u0159eba cigarety, kter\u00e9 jsme tedy bohu\u017eel nenab\u00edzeli. <\/p>\n\n\n\n

Mysleli jsme si, jak to bude jednoduch\u00fd, \u017ee p\u0159evezmeme e-shop, objedn\u00e1vky za\u010dnou chodit samy a my jen ob\u010das zajdeme na po\u0161tu, nebo z\u00e1silku p\u0159ed\u00e1me dopravci. Nic z toho se ale nenaplnilo. Museli jsme ud\u011blat n\u011bkolik krok\u016f zp\u00e1tky a prov\u00e9st zm\u011bnu dom\u00e9ny a e-shopov\u00e9 platformy, zm\u011bny dodavatel\u016f a dopravc\u016f.  <\/p>\n\n\n\n

Tak\u017ee si ten za\u010d\u00e1tek p\u0159edstavuji tak, \u017ee jste sed\u011bli n\u011bkde v provizorn\u00ed kancel\u00e1\u0159i a ve chv\u00edli, kdy p\u0159i\u0161la objedn\u00e1vka, jste za\u010dali \u0159e\u0161it, kde ten koberec pro kupuj\u00edc\u00edho se\u017eenete a jak mu ho doprav\u00edte. Je to tak?<\/strong><\/p>\n\n\n\n

Marek:<\/strong> Tak n\u011bjak to bylo. Kancel\u00e1\u0159 byla u m\u011b doma v ob\u00fdv\u00e1ku nebo v obchodn\u00edm centru v j\u00eddeln\u00edm koutku a fungovalo to. Hlavn\u00ed v\u00fdhodou bylo, \u017ee jsem tenkr\u00e1t bydlel v Odolen\u00e9 Vod\u011b, kde z\u00e1rove\u0148 s\u00eddlil n\u00e1\u0161 jedin\u00fd dodavatel. M\u011bl jsem ho de facto p\u0159es ulici. K\u202ftomu jsem ale pracoval i jinde, tak\u017ee kdy\u017e n\u00e1hodou p\u0159i\u0161la objedn\u00e1vka, cestou z pr\u00e1ce jsem se stavil pro ten koberec, hodil jsem ho na rameno, odnesl na po\u0161tu a vyslechl si nad\u00e1vky od pan\u00ed za pult\u00edkem, co to tam zase nesu za t\u011b\u017ek\u00fd bal\u00edk. Poslal jsem ho na dob\u00edrku a p\u011btikil\u010do bylo v\u202fkapse. Takto jsem \u0159e\u0161il v pr\u016fm\u011bru 2 a\u017e 3 objedn\u00e1vky za t\u00fdden.  <\/p>\n\n\n\n

T\u00edmhle stylem, bez jak\u00e9koliv reklamy, jsme je\u0161t\u011b tenkr\u00e1t s Tom\u00e1\u0161em \u017eili v p\u0159esv\u011bd\u010den\u00ed, \u017ee jakmile t\u011bch objedn\u00e1vek bude chodit t\u0159eba 4 nebo 5 denn\u011b, za\u010dne n\u00e1s to \u017eivit. Jak se ale uk\u00e1zalo pozd\u011bji, tak jednoduch\u00e9 to nen\u00ed. A ani kdy\u017e jsme dos\u00e1hli na ten miln\u00edk v objedn\u00e1vk\u00e1ch, tak to na u\u017eiven\u00ed nebylo.  <\/p>\n\n\n\n

Jak\u00fdm v\u00fdzv\u00e1m jste p\u0159i budov\u00e1n\u00ed e-shopu \u010delili? Co vlastn\u011b byly ty hlavn\u00ed p\u0159ek\u00e1\u017eky na za\u010d\u00e1tku? <\/strong><\/p>\n\n\n\n

Marek: <\/strong>J\u00e1 bych \u0159ekl, \u017ee ta nejt\u011b\u017e\u0161\u00ed \u010d\u00e1st byla ment\u00e1ln\u00ed, konkr\u00e9tn\u011b se to t\u00fdk\u00e1 trp\u011blivosti. A to bych sd\u011blil i v\u0161em, co t\u0159eba o podnik\u00e1n\u00ed p\u0159em\u00fd\u0161l\u00ed, \u017ee v\u0161ichni chceme v\u0161echno hned, ale ono to tak bohu\u017eel \u00fapln\u011b nefunguje. Pokud to mysl\u00edte v\u00e1\u017en\u011b, a chcete ud\u011blat n\u011bco v\u011bt\u0161\u00edho a v\u00fdznamn\u011bj\u0161\u00edho, tak to chce prost\u011b \u010das.  <\/p>\n\n\n\n

Ur\u010dit\u011b je taky dobr\u00e9 si d\u00e1vat pozor na n\u011bkter\u00e9 nezn\u00e1m\u00e9 firmy, kter\u00e9 cht\u011bj\u00ed hned platit na fakturu. To jsou \u010dasto t\u0159eba stavebn\u00ed firmy, kter\u00e9 do toho jdou rovnou s t\u00edm, \u017ee v\u00e1m tu fakturu nezaplat\u00ed. A dostat pak z nich ty pen\u00edze je t\u011b\u017ek\u00e9. <\/p>\n\n\n\n

J\u00e1 to te\u010f oto\u010d\u00edm do sou\u010dasnosti. M\u016f\u017eete se s n\u00e1mi pod\u011blit o n\u011bkolik post\u0159eh\u016f ze sou\u010dasn\u00fdch trend\u016f v odv\u011btv\u00ed koberc\u016f? M\u011b nap\u0159\u00edklad velmi zaujal v\u00e1\u0161 sortiment interi\u00e9rov\u00fdch tr\u00e1vn\u00edk\u016f. <\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161: <\/strong>Tr\u00e1vn\u00edky a vlastn\u011b um\u011bl\u00e1 tr\u00e1va, to je produkt, kter\u00fd fr\u010d\u00ed p\u0159edev\u0161\u00edm na ja\u0159e a v l\u00e9t\u011b. Jakmile se ud\u011bl\u00e1 hezky, tak klidn\u011b u\u017e od \u00fanora do konce pr\u00e1zdnin. Nab\u00edz\u00edme ho v\u010detn\u011b pokl\u00e1dky a hodn\u011b se vyu\u017e\u00edv\u00e1 nejen na zahrad\u011b, ale i v okol\u00ed baz\u00e9nu nebo pod\u00e9l plotu \u2014 kdy\u017e tam b\u011bh\u00e1 pes a je vy\u0161lapan\u00e1 tr\u00e1va, nic tam neroste, tak se tam d\u00e1 d\u00e1t prou\u017eek t\u00e9to um\u011bl\u00e9 tr\u00e1vy. <\/p>\n\n\n\n

Vyu\u017e\u00edv\u00e1 se ale i na balkonech a na teras\u00e1ch pod pergolou. Zkr\u00e1tka tam, kde by jinak byla n\u011bjak\u00e1 betonov\u00e1 dla\u017eba, ale z\u00e1kazn\u00edk si chce tento prostor ud\u011blat esteti\u010dt\u011bj\u0161\u00ed, zelen\u011bj\u0161\u00ed a p\u0159\u00edrodn\u011bj\u0161\u00ed. Je to tedy produkt, na kter\u00fd se specializujeme hlavn\u011b v r\u00e1mci sez\u00f3nnosti a mysl\u00edm si, \u017ee jeho obliba neust\u00e1le stoup\u00e1.  <\/p>\n\n\n\n

V dne\u0161n\u00ed dob\u011b t\u0159eba fr\u010d\u00ed i \u010dern\u00e1 tr\u00e1va, \u0161ed\u00e1 tr\u00e1va, modr\u00e1 tr\u00e1va a podobn\u011b. Je to zaj\u00edmav\u00e9 a kdy\u017e se to d\u00e1 do spr\u00e1vn\u00e9ho interi\u00e9ru, tak to nevypad\u00e1 v\u016fbec \u0161patn\u011b. <\/p>\n\n\n\n

Marek:<\/strong> Je\u0161t\u011b bych doplnil, \u017ee co se t\u00fd\u010de koberc\u016f, tak fr\u010d\u00ed hodn\u011b takzvan\u00fd vintage styl. To vypad\u00e1 jako pou\u017e\u00edvan\u00fd koberec, kter\u00fd si lidi polo\u017e\u00ed do klasi\u010dt\u011bj\u0161\u00edch interi\u00e9r\u016f, t\u0159eba v rustik\u00e1ln\u00edm stylu.  <\/p>\n\n\n\n

Co se n\u00e1m teda minulou zimu, kdy\u017e byla ta energetick\u00e1 krize, osv\u011bd\u010dilo, tak jsou takzvan\u00e9 sari koberce. To jsou koberce s vysok\u00fdm vlasem. Pr\u00e1v\u011b d\u00edky tomu, \u017ee dob\u0159e izoluj\u00ed, tak neunik\u00e1 teplo a lid\u00e9 m\u016f\u017eou u\u0161et\u0159it. <\/p>\n\n\n\n

V\u00e1\u0161 e-shop m\u00e1 dosah i na Slovensko. Je to z\u202fva\u0161eho pohledu stejn\u00fd trh jako v\u202f\u010cech\u00e1ch? <\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> Hodn\u011b podobn\u00fd. Ur\u010dit\u00e9 zm\u011bny tam jsou, ale nejsou nijak dramatick\u00e9. Nicm\u00e9n\u011b sloven\u0161t\u00ed z\u00e1kazn\u00edci si \u010dasto p\u0159iplat\u00ed za tro\u0161ku lep\u0161\u00ed materi\u00e1l a d\u00edky tomu je tam vy\u0161\u0161\u00ed pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky ne\u017e v r\u00e1mci \u010ceska. <\/p>\n\n\n\n

Marek:<\/strong> J\u00e1 bych mo\u017en\u00e1 je\u0161t\u011b doplnil, co se t\u00fd\u010de sortimentu, \u017ee se soust\u0159ed\u00edme i na dopl\u0148ky a sna\u017e\u00edme se p\u0159ich\u00e1zet s\u202fnov\u00fdm inovativn\u00edmi produkty. To je nap\u0159\u00edklad impregnace na koberce nebo protiskluzov\u00e9 \u00fapravy, kter\u00e9 tak\u00e9 funguj\u00ed v\u00fdborn\u011b. <\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> Je to tak. Je\u0161t\u011b \u0159eknu, jak jsme na to p\u0159i\u0161li. P\u0159ed n\u011bjak\u00fdm rokem jsme jako dopl\u0148kovou slu\u017ebu spustili \u010di\u0161t\u011bn\u00ed koberc\u016f a z\u00e1jem o ni p\u0159ed\u010dil na\u0161e o\u010dek\u00e1v\u00e1n\u00ed.  <\/p>\n\n\n\n

\u0158\u00edkali jsme si, sakra, pro\u010d? V\u017edy\u0165 n\u011bkter\u00e9 ty koberce jsou u\u017e \u010d\u00e1ste\u010dn\u011b impregnovan\u00e9 z v\u00fdroby a ne\u010distoty se z nich tak snadno dostanou. Ale abychom to je\u0161t\u011b pos\u00edlili, tak jsme hledali varianty, jak i ty dal\u0161\u00ed koberce ochr\u00e1nit p\u0159ed zne\u010di\u0161t\u011bn\u00edm. <\/p>\n\n\n\n

D\u00edky tomu jsme s \u010desk\u00fdm v\u00fdrobcem vymysleli speci\u00e1ln\u00ed impregnaci na koberce. A op\u011bt je o to velk\u00fd z\u00e1jem a mysl\u00edm si, \u017ee tady ten produkt m\u00e1 obrovsk\u00fd potenci\u00e1l. <\/p>\n\n\n\n

Poj\u010fme se pod\u00edvat na slu\u017eby, kter\u00e9 si na Mujkoberec.cz m\u016f\u017eu dneska j\u00e1, jako z\u00e1kazn\u00edk, objednat. V\u202ftomto sm\u011bru jste takov\u00ed pr\u016fkopn\u00edci. T\u0159eba v\u00e1\u0161 vizualiz\u00e9r je n\u011bco, co jsem nikdy nevid\u011bl. Mohli byste ho bl\u00ed\u017ee p\u0159edstavit? <\/strong><\/p>\n\n\n\n

Marek: <\/strong>To je pr\u00e1v\u011b jedna z v\u011bc\u00ed, o kterou se hodn\u011b sna\u017e\u00edme. B\u00fdt o ten krok nap\u0159ed a nab\u00edzet z\u00e1kazn\u00edkovi modern\u00ed technologie, nebo prost\u011b slu\u017eby, kter\u00e9 ocen\u00ed. Koberec nebo podlaha nen\u00ed v\u011bc, kter\u00e1 se kupuje ka\u017ed\u00fd den, a proto se pot\u0159ebujete p\u0159ed n\u00e1kupem spr\u00e1vn\u011b rozhodnout. <\/p>\n\n\n\n

Vizualiz\u00e9r je jedna z t\u011bch slu\u017eeb, p\u0159i kter\u00fdch se vyu\u017e\u00edv\u00e1 um\u011bl\u00e1 inteligence. Umo\u017en\u00ed v\u00e1m tak nahr\u00e1t fotku sv\u00e9ho ob\u00fdv\u00e1ku, lo\u017enice, nebo t\u0159eba zvolit z p\u0159edem definovan\u00fdch fotek interi\u00e9r\u016f s vybran\u00fdm kobercem. Ten tak vlastn\u011b uvid\u00edte p\u0159\u00edmo v tom va\u0161em interi\u00e9ru. Pokud m\u00e1te na dan\u00e9 fotce \u017eidli, st\u016fl nebo dom\u00e1c\u00edho mazl\u00ed\u010dka, tak koberec pod to ve vizualizaci zajede. Ten program tedy pozn\u00e1, co je podlaha a co je to ostatn\u00ed.  <\/p>\n\n\n\n

Funguje to stejn\u011b pro koberce i podlahy, tak\u017ee je to hodn\u011b obl\u00edben\u00e1 funkce na\u0161ich str\u00e1nek, kterou z\u00e1kazn\u00edci hojn\u011b vyu\u017e\u00edvaj\u00ed.  <\/p>\n\n\n\n

M\u00e1 to i p\u0159esah na na\u0161i prodejnu, kde m\u00e1me QR k\u00f3d. Pokud tedy p\u0159ijdete na na\u0161i prodejnu, naskenujete si QR k\u00f3d na sv\u016fj chytr\u00fd telefon a rovnou v\u00e1m vizualiz\u00e9r nasko\u010d\u00ed. Nemus\u00edte si nic stahovat, v\u0161e si vizualizujete v prohl\u00ed\u017ee\u010di ve sv\u00e9m za\u0159\u00edzen\u00ed a na prodejn\u011b.<\/p>\n\n\n\n

S rozv\u00edjen\u00edm slu\u017eeb pro z\u00e1kazn\u00edky rozv\u00edj\u00edte i zp\u016fsoby placen\u00ed. Jak jste k tomu dosp\u011bli? Odlo\u017een\u00e9 platby, co si pamatuji, tak jsou na va\u0161em e-shopu u\u017e v\u00edce ne\u017e 5 let. <\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161<\/strong>: P\u0159esn\u011b tak. My jsme byli jedni z\u202fprvn\u00edch e-shop\u016f, kte\u0159\u00ed do toho \u0161li. Tehdy se to jmenovalo je\u0161t\u011b Kup najisto. Dneska je to Skip Pay. Tak\u017ee m\u00e1me spolu docela dlouhou historii a n\u00e1m to perfektn\u011b zapad\u00e1 do na\u0161eho konceptu s nadstandardn\u00edmi slu\u017ebami. <\/p>\n\n\n\n

P\u0159em\u00fd\u0161leli jsme jako z\u00e1kazn\u00edk a kdo je n\u00e1\u0161 konkurent \u2014 co\u017e jsou kamenn\u00e9 obchody. Polo\u017eili jsme si ot\u00e1zku, pro\u010d by m\u011bl ten z\u00e1kazn\u00edk kupovat n\u011bco na internetu, kdy\u017e m\u016f\u017ee koberec koupit v\u202fkamenn\u00e9m obchod\u011b. M\u016f\u017ee si ho osahat a vid\u011bt jeho konkr\u00e9tn\u00ed barvu. <\/p>\n\n\n\n

Tak\u017ee jsme p\u0159em\u00fd\u0161leli, jak toto zakomponovat a jak odbourat co nejv\u00edc t\u011bchto n\u00e1mitek. Kdy\u017e si kupuj\u00edc\u00ed zvol\u00ed odlo\u017eenou platbu od Skip Pay<\/a>, tak ten koberec p\u0159evezme a m\u016f\u017ee si ho v klidu osahat a vyzkou\u0161et. M\u00e1 na to 14 dn\u016f, a kdy\u017e to n\u00e1hodou nebude to prav\u00e9 o\u0159echov\u00e9, tak si ten koberec odvezeme zp\u00e1tky s dopravou zdarma a kupuj\u00edc\u00ed je spokojen\u00fd.  <\/p>\n\n\n\n

Nav\u00edc tam neprob\u011bhla platebn\u00ed transakce, tak\u017ee jsme tak cht\u011bli eliminovat risk z\u00e1kazn\u00edka, \u017ee se n\u011bco nepovede, t\u0159eba barva nebude sed\u011bt a kupuj\u00edc\u00ed bude na\u0161tvan\u00fd. V\u202ftomto ohledu n\u00e1m to funguje v\u00fdborn\u011b. Kupuj\u00edc\u00ed jsou spokojeni a my tak\u00e9.  <\/p>\n\n\n\n

Marek<\/strong>: Je pravda, \u017ee v t\u011bch prvopo\u010d\u00e1tc\u00edch, kdy\u017e jsme Kup najisto spou\u0161t\u011bli, co\u017e je n\u011bjak\u00fdch t\u0159eba 6-7 let, tak to byla velice unik\u00e1tn\u00ed slu\u017eba, kterou tady je\u0161t\u011b nikdo moc neznal, a spousta lid\u00ed k tomu byla ned\u016fv\u011b\u0159iv\u00fdch. Postupem \u010dasu, jak se lidi u\u010d\u00ed, \u017ee takov\u00e1 slu\u017eba existuje, tak roste i to procento z\u00e1kazn\u00edk\u016f, kter\u00e9 ji nyn\u00ed vyu\u017e\u00edv\u00e1. <\/p>\n\n\n\n

Sly\u0161el jsem n\u011bco o va\u0161\u00ed slu\u017eb\u011b \u201eodvezeme star\u00fd koberec, p\u0159ivezeme nov\u00fd koberec\u201c nebo vym\u011b\u0148 sv\u016fj star\u00fd koberec za nov\u00fd?<\/strong><\/p>\n\n\n\n

Marek<\/strong>: Ono to funguje vlastn\u011b tak, \u017ee z\u00e1kazn\u00edk, kter\u00fd si koup\u00ed koberec u n\u011bjak\u00e9ho jin\u00e9ho prodejce, tak m\u00e1 standardn\u00ed 14denn\u00ed lh\u016ftu na jeho vr\u00e1cen\u00ed. Nebo si t\u0159eba koup\u00ed koberec na chatu v zim\u011b a jede na ni a\u017e v\u202fl\u00e9t\u011b. <\/p>\n\n\n\n

A to, \u017ee se mu tam \u00fapln\u011b nehod\u00ed, zjist\u00ed a\u017e v okam\u017eiku, kdy mu uplyne z\u00e1konn\u00e1 lh\u016fta pro odstoupen\u00ed od kupn\u00ed smlouvy a on nem\u00e1 mo\u017enost vr\u00e1tit koberec tam, kde ho koupil. My jsme se tedy rozhodli, \u017ee tento koberec od z\u00e1kazn\u00edka vezmeme a vym\u011bn\u00edme mu ho za jin\u00fd koberec z na\u0161\u00ed vlastn\u00ed nab\u00eddky. <\/p>\n\n\n\n

Hodn\u011b tady sklo\u0148ujete z\u00e1kazn\u00edka. Vid\u00edm, \u017ee na to kladete velk\u00fd d\u016fraz. Jak\u00e9 strategie se v\u00e1m osv\u011bd\u010dily pr\u00e1v\u011b p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f?<\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> To ano, je pro n\u00e1s d\u016fle\u017eit\u00e1 spokojenost z\u00e1kazn\u00edka a pak spr\u00e1vn\u011b nastaven\u00e1 reklama. B\u00fdt hodn\u011b vid\u011bt. E-commerce trh nen\u00ed te\u010f \u00fapln\u011b na vzestupu. Sp\u00ed\u0161 bych \u0159ekl, \u017ee posledn\u00ed rok stagnuje. Pro n\u00e1s je to nicm\u00e9n\u011b dobr\u00e1 p\u0159\u00edle\u017eitost, jak zabrat a vz\u00edt si v\u011bt\u0161\u00ed marketshare.  <\/p>\n\n\n\n

Tak\u017ee efektivita reklamy, co se t\u00fd\u010de PNO, m\u00edrn\u011b kles\u00e1, ale nov\u011b jsme t\u0159eba do reklamy za\u010dali propisovat marketingov\u00fd zisk. Ne na v\u0161ech produktech m\u00e1me stejnou mar\u017ei, tak\u017ee se sna\u017e\u00edme up\u0159ednost\u0148ovat zbo\u017e\u00ed, na kter\u00e9m je vy\u0161\u0161\u00ed. U n\u011bj v\u00edme, \u017ee si m\u016f\u017eeme do reklamy dovolit investovat v\u00edc, tak\u017ee to je jeden z prost\u0159edk\u016f, kter\u00fdm se sna\u017e\u00edme c\u00edlit na nov\u00e9 z\u00e1kazn\u00edky. <\/p>\n\n\n\n

Je to cel\u00fd marketingov\u00fd mix. D\u011bl\u00e1me newslettery, soci\u00e1ln\u00ed m\u00e9dia, sna\u017e\u00edme se b\u00fdt digit\u00e1ln\u00ed leader v tomto segmentu. Zkou\u0161\u00edme i t\u0159eba TikTok a n\u011bjak\u00e9 takov\u00e9 nov\u00e9 v\u011bci a platformy, i kdy\u017e to nem\u00e1 tu v\u00fdkonnost, kterou bychom pot\u0159ebovali. <\/p>\n\n\n\n

Marek: <\/strong>J\u00e1 bych to doplnil. Jedna v\u011bc je performance marketing, druh\u00e1 v\u011bc je brandov\u00fd marketing a slu\u017eby, a t\u0159et\u00ed nem\u00e9n\u011b d\u016fle\u017eitou v\u011bc\u00ed je obsah na e-shopu. Nen\u00ed to \u010dist\u011b jenom o tom z\u00edskat n\u00e1v\u0161t\u011bvn\u00edka z\u202fGooglu, ale kdy\u017e u\u017e k v\u00e1m p\u0159ijde, tak je pot\u0159eba, aby u v\u00e1s vid\u011bl, \u017ee jste skute\u010dn\u011b odborn\u00edk a dok\u00e1\u017eete mu spr\u00e1vn\u011b poradit. <\/p>\n\n\n\n

Tak\u017ee p\u00ed\u0161eme nap\u0159\u00edklad \u010dl\u00e1nky na blog a n\u00e1vody, jak t\u0159eba na samodomo pokl\u00e1dku nebo jak \u010distit koberec, jak vybrat koberec a tak d\u00e1le. D\u016fle\u017eit\u00e9 jsou tak\u00e9 kvalitn\u00ed fotografie. <\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> J\u00e1 bych k tomu je\u0161t\u011b \u0159ekl posledn\u00ed v\u011bc \u2014 pro ty opravdu nerozhodn\u00e9 z\u00e1kazn\u00edky nab\u00edz\u00edme spolupr\u00e1ci s profesion\u00e1ln\u00ed design\u00e9rkou. T\u00e9 sta\u010d\u00ed napsat va\u0161i p\u0159edstavu nebo poslat fotku a ona zajist\u00ed produkt, nebo navrhne, co by k v\u00e1m pasovalo z estetick\u00e9ho hlediska. Tato slu\u017eba bytov\u00e9ho design\u00e9ra je u n\u00e1s pro ka\u017ed\u00e9ho zdarma. <\/p>\n\n\n\n

Co pl\u00e1nujete za novinky? <\/strong><\/p>\n\n\n\n

Tom\u00e1\u0161:<\/strong> Chyst\u00e1me se otev\u0159\u00edt dal\u0161\u00ed prodejnu na Morav\u011b nebo p\u0159\u00edpadn\u011b na Slovensku, proto\u017ee je tady po\u0159\u00e1d segment lid\u00ed, kte\u0159\u00ed se na ten koberec p\u0159ed n\u00e1kupem cht\u011bj\u00ed pod\u00edvat. D\u00e1le chceme roz\u0161\u00ed\u0159it sortiment o lamin\u00e1tov\u00e9 a d\u0159ev\u011bn\u00e9 podlahy. <\/p>\n\n\n\n

N\u00e1\u0161 rozhovor se nach\u00fdlil ke konci. J\u00e1 v\u00e1m p\u00e1nov\u00e9 moc d\u011bkuju. To byl Marek \u010dern\u00fd a Tom\u00e1\u0161 Linhart z Mujkoberec.cz. <\/strong><\/p>\n\n\n\n

Oba: <\/strong>D\u011bkujeme za pozv\u00e1n\u00ed, Luk\u00e1\u0161i. <\/p>\n","protected":false},"author":33,"featured_media":8926,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[2469,122],"class_list":["post-9137","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","tag-podcasty","tag-skip-pay","entry","post"],"acf":[],"yoast_head":"\nSkip Pay Talks #6 \u2013 mujkoberec.cz I Skip Pay<\/title>\n<meta name=\"description\" content=\"Jak vznikl e-shop Mujkoberec.cz a pro\u010d jeho majitel\u00e9 vyzn\u00e1vaj\u00ed proz\u00e1kaznick\u00fd p\u0159\u00edstup? 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