{"id":10023,"date":"2024-03-23T10:00:00","date_gmt":"2024-03-23T09:00:00","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=10023"},"modified":"2024-04-16T13:14:27","modified_gmt":"2024-04-16T11:14:27","slug":"jak-navysit-prumernou-hodnotu-objednavky-mame-pro-vas-5-tipu","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/jak-navysit-prumernou-hodnotu-objednavky-mame-pro-vas-5-tipu\/","title":{"rendered":"Jak nav\u00fd\u0161it pr\u016fm\u011brnou hodnotu objedn\u00e1vky? M\u00e1me pro v\u00e1s 5 tip\u016f"},"content":{"rendered":"\n

Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky \u2014 pro\u010d na n\u00ed z\u00e1le\u017e\u00ed?<\/h2>\n\n\n\n

AOV v\u00e1m pom\u016f\u017ee stanovit c\u00edle, strategie a na z\u00e1klad\u011b n\u00e1kupn\u00edho chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f vyhodnotit va\u0161e marketingov\u00e9 \u00fasil\u00ed.<\/p>\n\n\n\n

Jak vypo\u010d\u00edtat pr\u016fm\u011brnou hodnotu objedn\u00e1vky<\/h2>\n\n\n\n

Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky = celkov\u00e9 p\u0159\u00edjmy<\/a>\/po\u010det objedn\u00e1vek.<\/p>\n\n\n\n

P\u0159\u00edklad: Za posledn\u00ed m\u011bs\u00edc e-shop<\/a> vygeneroval 100 objedn\u00e1vek v celkov\u00e9 v\u00fd\u0161i 75 000 K\u010d.<\/p>\n\n\n\n

AOV: 75 000 K\u010d \/ 100 objedn\u00e1vek = 750 K\u010d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky dle kategorie<\/h2>\n\n\n\n

Jak\u00e1 je pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky v \u010cR? V tabulce najdete data z na\u0161eho pr\u016fzkumu trhu (Skip Pay, 2024).<\/p>\n\n\n\n

Kategorie<\/strong><\/td>AOV (v K\u010d)<\/strong><\/td><\/tr>
Elektronika<\/td>1 530,64<\/td><\/tr>
Sport<\/td>1 430,29<\/td><\/tr>
J\u00eddlo a pit\u00ed<\/td>1 300,27<\/td><\/tr>
Oble\u010den\u00ed a dopl\u0148ky<\/td>1 254,76<\/td><\/tr>
N\u00e1bytek<\/td>1 206,99<\/td><\/tr>
N\u00e1kupn\u00ed centrum<\/td>1 163,92<\/td><\/tr>
Slu\u017eby<\/td>1 163,51<\/td><\/tr>
Kr\u00e1sa a kosmetika<\/td>972,61<\/td><\/tr>
Hobby a z\u00e1bava<\/td>770,89<\/td><\/tr>
D\u011bti<\/td>426,85<\/td><\/tr>
D\u016fm a zahrada<\/td>415,36<\/td><\/tr>
Zdrav\u00ed<\/td>396,97<\/td><\/tr>
Mazl\u00ed\u010dci<\/td>339,85<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Jak \u00fa\u010dinn\u011b nav\u00fd\u0161it pr\u016fm\u011brnou hodnotu objedn\u00e1vky<\/h2>\n\n\n\n

Vyzkou\u0161ejte n\u011bkter\u00fd z n\u00e1sleduj\u00edc\u00edch zp\u016fsob\u016f:<\/p>\n\n\n\n

1. Bal\u00ed\u010dkov\u00e1n\u00ed produkt\u016f<\/strong><\/p>\n\n\n\n

Nab\u00eddn\u011bte k vyb\u00edran\u00e9mu zbo\u017e\u00ed dal\u0161\u00ed vhodn\u00e9 produkty<\/strong>, a\u0165 u\u017e jako jednotliv\u00e9 komponenty, nebo mno\u017estevn\u00ed slevy<\/a>. Pod\u00edvejte se, jak tuto strategii vyu\u017e\u00edv\u00e1 Super zoo:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Limit pro dopravu zdarma<\/strong><\/p>\n\n\n\n

Zave\u010fte limit, od kter\u00e9ho budou m\u00edt z\u00e1kazn\u00edci po\u0161tovn\u00e9 zdarma, a pot\u00e9 je v ko\u0161\u00edku upozorn\u011bte, \u017ee pro dopravu zdarma sta\u010d\u00ed je\u0161t\u011b nakoupit za XY K\u010d. To z\u00e1kazn\u00edky povzbud\u00ed k n\u00e1kupu dal\u0161\u00edch produkt\u016f<\/strong>. Takto si s t\u00edm poradili na e-shopu Myprotein:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. Flexibilita platebn\u00edch metod a usnadn\u011bn\u00ed reklamac\u00ed<\/strong><\/p>\n\n\n\n

Dodejte z\u00e1kazn\u00edk\u016fm jistotu p\u0159i nakupov\u00e1n\u00ed<\/strong>. Umo\u017en\u011bte jim platit jejich obl\u00edbenou platebn\u00ed metodou a uleh\u010dete jim vr\u00e1cen\u00ed nevyhovuj\u00edc\u00ed zbo\u017e\u00ed. Z\u00e1kazn\u00edci tak budou ochotn\u00ed u v\u00e1s nakupovat \u010dast\u011bji a utrat\u00ed v\u00edce pen\u011bz.<\/p>\n\n\n

TIP!<\/div>
TIP: P\u0159idejte si Skip Pay do ko\u0161\u00edku a dop\u0159ejte z\u00e1kazn\u00edk\u016fm mo\u017enost zaplatit a\u017e 30 dn\u00ed po doru\u010den\u00ed zbo\u017e\u00ed. A kdy\u017e jim n\u011bco nesedne? Zbo\u017e\u00ed snadno vr\u00e1t\u00ed t\u0159eba se slu\u017ebou Retino na p\u00e1r kliknut\u00ed do telefonu.<\/div><\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

4. \u010casov\u011b omezen\u00e9 nab\u00eddky<\/strong><\/p>\n\n\n\n

Nab\u00eddn\u011bte nesez\u00f3nn\u00ed zbo\u017e\u00ed s \u010dasov\u011b omezenou slevou, kdy efekt je\u0161t\u011b umocn\u00edte odpo\u010dtem. Limitovan\u00e1 mo\u017enost n\u00e1kupu p\u0159im\u011bje z\u00e1kazn\u00edky j\u00edt hned do akce. Pod\u00edvejte se, jak tuto strategii pou\u017e\u00edv\u00e1 na sv\u00e9m na e-shopu Kulina:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. Relevantn\u00ed polo\u017eky k n\u00e1kupu<\/strong><\/p>\n\n\n\n

Hodily by se z\u00e1kazn\u00edkovi k aut\u00ed\u010dku na ovl\u00e1d\u00e1n\u00ed, kter\u00e9 p\u0159idal do ko\u0161\u00edku, i baterky? Cross-selling je nab\u00eddka dopl\u0148kov\u00fdch nebo dal\u0161\u00edch produkt\u016f lad\u00edc\u00edch k vybran\u00e9mu zbo\u017e\u00ed<\/strong>. Ukazuje se, \u017ee tento typ prodeje je a\u017e 20\u00d7 \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e upselling. Dopl\u0148kov\u00fd prodej ale mus\u00ed b\u00fdt relevantn\u00ed \u2014 k aut\u00ed\u010dku na ovl\u00e1d\u00e1n\u00ed jsou pot\u0159eba baterky, a nikoli t\u0159eba autodr\u00e1ha.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Vhodn\u011b zvolen\u00e1 strategie je z\u00e1rukou \u00fasp\u011bchu<\/h2>\n\n\n\n

Pokud chcete ve sv\u011bt\u011b e-commerce usp\u011bt, je pot\u0159eba zvolit strategii, kter\u00e1 pos\u00edl\u00ed va\u0161i konkurenceschopnost a upevn\u00ed postaven\u00ed na trhu. Metody sm\u011b\u0159uj\u00edc\u00ed ke zv\u00fd\u0161en\u00ed pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky motivuj\u00ed z\u00e1kazn\u00edky k n\u00e1kupu v\u011bt\u0161\u00edho mno\u017estv\u00ed zbo\u017e\u00ed a z\u00e1rove\u0148 zvy\u0161uj\u00ed jejich spokojenost a loajalitu. Zvy\u0161ov\u00e1n\u00ed AOV je tedy d\u016fle\u017eit\u00fdm krokem ke zv\u00fd\u0161en\u00ed tr\u017eeb, r\u016fstu a \u00fasp\u011bchu va\u0161eho e-shopu<\/strong>.<\/p>\n\n\n

TIP!<\/div>
TIP: Dop\u0159ejte sv\u00fdm z\u00e1kazn\u00edk\u016fm volnost p\u0159i nakupov\u00e1n\u00ed a p\u0159idejte si Skip Pay do ko\u0161\u00edku <\/a>i vy. Nakoup\u00ed u v\u00e1s \u010dast\u011bji, utrat\u00ed v\u00edc a budou se k v\u00e1m zase r\u00e1di vracet.<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky (Average Order Value) je kl\u00ed\u010dov\u00fdm ukazatelem \u00fasp\u011b\u0161nosti ka\u017ed\u00e9ho internetov\u00e9ho obchodu, proto\u017ee jej\u00ed n\u00e1rust jde ruku v ruce se zv\u00fd\u0161en\u00edm tr\u017eeb. Jak vypo\u010d\u00edtat pr\u016fm\u011brnou hodnotu objedn\u00e1vky, jak\u00fd v\u00fdznam m\u00e1 pro fungov\u00e1n\u00ed e-shopu a jak AOV zv\u011bt\u0161it?<\/p>\n","protected":false},"author":36,"featured_media":10024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58],"class_list":["post-10023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","entry"],"acf":[],"yoast_head":"\n5 tip\u016f, jak nav\u00fd\u0161it pr\u016fm\u011brnou hodnotu objedn\u00e1vky | Skip Pay<\/title>\n<meta name=\"description\" content=\"Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky (AOV) je kl\u00ed\u010dov\u00fdm ukazatelem \u00fasp\u011b\u0161nosti ka\u017ed\u00e9ho internetov\u00e9ho obchodu. 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