{"id":10090,"date":"2024-04-25T10:14:34","date_gmt":"2024-04-25T08:14:34","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=10090"},"modified":"2025-11-01T11:11:24","modified_gmt":"2025-11-01T10:11:24","slug":"jak-vybrat-bnpl","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/jak-vybrat-bnpl\/","title":{"rendered":"Kup te\u010f, zapla\u0165 pozd\u011bji: Vyberte to spr\u00e1vn\u00e9 BNPL \u0159e\u0161en\u00ed pro v\u00e1\u0161 e-shop\u00a0"},"content":{"rendered":"\n

Jak\u00e1 jsou p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/h2>\n\n\n\n

Z\u00e1kazn\u00edci cht\u011bj\u00ed flexibilitu p\u0159i nakupov\u00e1n\u00ed. Pro 47 % z nich je kl\u00ed\u010dov\u00fdm faktorem p\u0159i v\u00fdb\u011bru<\/a> e-shopu mo\u017enost rozd\u011blit si bez\u00faro\u010dn\u011b platbu za zbo\u017e\u00ed na men\u0161\u00ed \u010d\u00e1stky.  <\/p>\n\n\n

TIP!<\/div>
TIP: Integrujte si na v\u00e1\u0161 e-shop<\/a> n\u00e1kup na T\u0159etinu<\/a> nebo Odlo\u017eenou platbu<\/a>, a umo\u017en\u011bte tak sv\u00fdm z\u00e1kazn\u00edk\u016fm rozd\u011blit si platbu na t\u0159i rovnom\u011brn\u00e9 \u010d\u00e1sti nebo za zbo\u017e\u00ed zaplatit a\u017e do 30 dn\u00ed od doru\u010den\u00ed.<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Podpo\u0159te sv\u00e9 obchodn\u00ed c\u00edle<\/strong> <\/h2>\n\n\n\n

Vybran\u00e9 BNPL \u0159e\u0161en\u00ed by m\u011blo podporovat va\u0161e kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti (KPI), jako je z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f, zvy\u0161ov\u00e1n\u00ed pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky (AOV) a konverzn\u00ed pom\u011br. <\/p>\n\n\n\n

Nav\u00fd\u0161en\u00ed pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky (AOV)<\/strong> <\/h2>\n\n\n\n

25 % z\u00e1kazn\u00edk\u016f uvedlo, \u017ee by d\u00edky mo\u017enosti bez\u00faro\u010dn\u00fdch spl\u00e1tek p\u0159idali ke sv\u00e9mu n\u00e1kupu dal\u0161\u00ed polo\u017eky, a 67 % z\u00e1kazn\u00edk\u016f<\/a> by bylo z\u00e1rove\u0148 ochotno utratit v\u00edce pen\u011bz za n\u00e1kup<\/a> dra\u017e\u0161\u00edho zbo\u017e\u00ed, jako je elektronika nebo n\u00e1bytek. Mo\u017enost rozlo\u017een\u00ed platby je proto d\u016fle\u017eit\u00fdm krokem ke zv\u00fd\u0161en\u00ed pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky, se kter\u00fdm jde ruku v ruce i r\u016fst va\u0161ich tr\u017eeb. <\/p>\n\n\n

TIP!<\/div>
TIP! Zaj\u00edm\u00e1 v\u00e1s, jak podpo\u0159it n\u00e1r\u016fst pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky na va\u0161em e-shopu? P\u0159e\u010dt\u011bte si 5 zp\u016fsob\u016f, jak nav\u00fd\u0161it AOV<\/a> (s konkr\u00e9tn\u00edmi p\u0159\u00edklady e-shop\u016f jako Datart, Kulina, ekolo.cz, Myprotein a Superzoo).<\/div><\/div>\n\n\n\n

Sn\u00ed\u017een\u00ed po\u010dtu dob\u00edrek a \u010dast\u011bj\u0161\u00ed n\u00e1kupy<\/strong> <\/h2>\n\n\n\n

Jedn\u00edm z\u202fhlavn\u00edch p\u0159\u00ednos\u016f implementace BNPL \u0159e\u0161en\u00ed je men\u0161\u00ed po\u010det objedn\u00e1vek na dob\u00edrku. Odlo\u017een\u00e1 platba je bezplatnou alternativou dob\u00edrky a\u202fsni\u017euje jej\u00ed vyu\u017e\u00edv\u00e1n\u00ed o 9 %<\/a>. Mo\u017enost zdarma zaplatit za zbo\u017e\u00ed a\u017e po doru\u010den\u00ed a prohl\u00e9dnut\u00ed z\u00e1kazn\u00edci v\u00edtaj\u00ed, co\u017e v\u00e1m pom\u016f\u017ee sn\u00ed\u017eit po\u010det nep\u0159evzat\u00fdch z\u00e1silek. BNPL v ko\u0161\u00edku z\u00e1rove\u0148 dok\u00e1\u017ee zv\u00fd\u0161it frekvenci n\u00e1kup\u016f a\u017e o 20 %.<\/a> <\/p>\n\n\n\n

Snadn\u00e1 integrace a provoz<\/strong> <\/h2>\n\n\n\n

Integrace BNPL \u0159e\u0161en\u00ed do va\u0161eho e-commerce syst\u00e9mu by m\u011bla b\u00fdt co nejjednodu\u0161\u0161\u00ed. Skip Pay umo\u017e\u0148uje integraci prost\u0159ednictv\u00edm API, kter\u00e1 je snadn\u00e1, rychl\u00e1 a efektivn\u00ed. Sv\u00fdm z\u00e1kazn\u00edk\u016fm tak m\u016f\u017eete s odlo\u017eenou i rozlo\u017eenou platbou vyj\u00edt vst\u0159\u00edc cobydup a z\u00e1rove\u0148 tak v\u00fd\u0161it svou konkurenceschopnost. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Je pro m\u016fj e-shop vhodn\u011bj\u0161\u00ed n\u00e1kup na T\u0159etinu, nebo Odlo\u017een\u00e1 platba?<\/strong> <\/h2>\n\n\n\n

V\u00e1h\u00e1te, pro jakou mo\u017enost se rozhodnout? Zam\u011b\u0159te se na pr\u016fm\u011brnou v\u00fd\u0161i objedn\u00e1vky na va\u0161em e-shopu. <\/p>\n\n\n\n