{"id":10718,"date":"2024-07-23T10:25:09","date_gmt":"2024-07-23T08:25:09","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=10718"},"modified":"2024-07-23T10:25:11","modified_gmt":"2024-07-23T08:25:11","slug":"e-commerce-best-practice-5-zpusobu-jak-vylepsit-checkout-proces","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/e-commerce-best-practice-5-zpusobu-jak-vylepsit-checkout-proces\/","title":{"rendered":"E-commerce Best Practice: 5 zp\u016fsob\u016f, jak vylep\u0161it checkout proces"},"content":{"rendered":"\n

1. Ukazatel pr\u016fb\u011bhu<\/h2>\n\n\n\n

Uka\u017ete lidem, ve kter\u00e9m kroku n\u00e1kupn\u00edho procesu se nach\u00e1zej\u00ed. A pokud m\u00e1te limit na dopravu zdarma, uka\u017ete jim tak\u00e9, jak bl\u00edzko jsou k\u202fjej\u00edmu odemknut\u00ed. Poslou\u017e\u00ed v\u00e1m k\u202ftomu jednoduch\u00fd, p\u0159ehledn\u00fd dynamick\u00fd banner, kter\u00fd prokazateln\u011b zv\u00fd\u0161\u00ed pr\u016fm\u011brnou hodnotu objedn\u00e1vky (AOV)<\/a>.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

E-shop Super zoo vyu\u017e\u00edv\u00e1 ukazatel pr\u016fb\u011bhu velmi efektivn\u011b. P\u0159edstavte si, \u017ee m\u00e1 z\u00e1kazn\u00edk v\u202fko\u0161\u00edku produkty za 800 K\u010d a doprava zdarma je od 1\u202f000 K\u010d. Vysko\u010d\u00ed na n\u011bj dynamick\u00fd banner, kter\u00fd mu \u0159ekne: \u201eNakupte je\u0161t\u011b za 200 K\u010d a budete m\u00edt dopravu zdarma.\u201c Z\u00e1kazn\u00edk si spo\u010d\u00edt\u00e1, \u017ee m\u016f\u017ee bu\u010f zaplatit dopravu nap\u0159. za 90 K\u010d, nebo si n\u011bco koupit za 200 K\u010d, \u010d\u00edm\u017e t\u011bch 90 K\u010d u\u0161et\u0159\u00ed. M\u00e1 tak motivaci p\u0159idat do ko\u0161\u00edku dal\u0161\u00ed produkty a celkov\u00e1 hodnota objedn\u00e1vky se zv\u00fd\u0161\u00ed.\u00a0<\/p>\n\n\n\n

2. Automatick\u00e9 vypl\u0148ov\u00e1n\u00ed adres<\/h2>\n\n\n\n

Automatick\u00e9 p\u0159edvypln\u011bn\u00ed kontaktn\u00edch \u00fadaj\u016f a dodac\u00ed adresy \u0161et\u0159\u00ed \u010das z\u00e1kazn\u00edk\u016f o 20 % a sni\u017euje riziko chyb (nejen) na mobiln\u00edch za\u0159\u00edzen\u00edch. Tuto funkci nab\u00edz\u00ed nap\u0159\u00edklad Google Autocomplete. <\/p>\n\n\n\n

Ve chv\u00edli, kdy z\u00e1kazn\u00edk za\u010dne ps\u00e1t svoji adresu, syst\u00e9m automaticky navrhne mo\u017enosti. Pak sta\u010d\u00ed jen kliknout na tu spr\u00e1vnou a je hotovo. To nejen urychl\u00ed proces vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f, ale tak\u00e9 minimalizuje chyby vznikl\u00e9 p\u0159i zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f, co\u017e je obzvl\u00e1\u0161\u0165 u\u017eite\u010dn\u00e9 p\u0159i nakupov\u00e1n\u00ed na mobilu. <\/p>\n\n\n\n

V\u202fakci m\u016f\u017eete funkci p\u0159edvypl\u0148ov\u00e1n\u00ed \u00fadaj\u016f vid\u011bt nap\u0159\u00edklad na e-shopu 4KIDS. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. Cross-sell a upsell<\/h2>\n\n\n\n

Pr\u016fm\u011brnou hodnotu objedn\u00e1vky zv\u00fd\u0161\u00edte tak\u00e9 doporu\u010den\u00edm dopl\u0148kov\u00fdch produkt\u016f. Nab\u00eddn\u011bte z\u00e1kazn\u00edkovi dal\u0161\u00ed v\u011bci, kter\u00e9 by mohl pot\u0159ebovat ke sv\u00e9mu hlavn\u00edmu produktu nebo by mohly jeho n\u00e1kup vhodn\u011b doplnit \u010di vylep\u0161it. <\/p>\n\n\n\n

Pokud z\u00e1kazn\u00edk nap\u0159\u00edklad kupuje knihu, m\u016f\u017eete ho upozornit na speci\u00e1ln\u00ed z\u00e1lo\u017eky, kter\u00e9 jsou skv\u011bl\u00fdm dopl\u0148kem. Kdy\u017e z\u00e1kazn\u00edk p\u0159id\u00e1 do ko\u0161\u00edku elektroniku, nab\u00eddn\u011bte mu vhodn\u00e9 baterie. Krom\u011b pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky zlep\u0161uje tato strategie tak\u00e9 z\u00e1kaznickou zku\u0161enost. <\/p>\n\n\n\n

P\u0159\u00edklad pou\u017eit\u00ed z\u202fe-shopu Knihy Dobrovsk\u00fd: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Platebn\u00ed metody v produktov\u00e9m detailu<\/h2>\n\n\n\n

9 % z\u00e1kazn\u00edk\u016f opou\u0161t\u00ed ko\u0161\u00edk kv\u016fli mal\u00e9mu v\u00fdb\u011bru platebn\u00edch metod a a\u017e 60 % nakupuj\u00edc\u00edch ho opust\u00ed, kdy\u017e nem\u016f\u017ee vyu\u017e\u00edt sv\u016fj preferovan\u00fd zp\u016fsob \u00fahrady. Uka\u017ete nab\u00eddku platebn\u00edch metod u\u017e v\u202fdetailu produktu a roz\u0161i\u0159te ji na maximum \u2013 krom\u011b kreditn\u00edch karet nebo PayPal nab\u00eddnete i modern\u00ed varianty, jako jsou BNPL (Buy Now, Pay Later) platby od Skip Pay.  <\/p>\n\n\n\n

BNPL umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm nakoupit te\u010f a zaplatit pozd\u011bji, co\u017e je velmi atraktivn\u00ed slu\u017eba pro lidi, kter\u00fdm se v\u202fdanou chv\u00edli nehod\u00ed vydat v\u011bt\u0161\u00ed \u010d\u00e1stku. V\u202f\u010cesk\u00e9 republice tyto platebn\u00ed metody aktu\u00e1ln\u011b nab\u00edz\u00ed cca 30 % e-shop\u016f. <\/p>\n\n\n\n

Transparentnost a \u0161irok\u00e1 nab\u00eddka zp\u016fsob\u016f \u00fahrady m\u016f\u017ee v\u00fdrazn\u011b sn\u00ed\u017eit po\u010det opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f. \u0160ikovn\u00e9 zobrazen\u00ed plateb najdete nap\u0159\u00edklad na e-shopu Be Lenka. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. Mo\u017enost sn\u00ed\u017een\u00ed n\u00e1klad\u016f a guest checkout<\/strong><\/h2>\n\n\n\n

55 % nakupuj\u00edc\u00edch opust\u00ed sv\u016fj online ko\u0161\u00edk, pokud jsou extra n\u00e1klady p\u0159\u00edli\u0161 vysok\u00e9. Proto komunikujte jasn\u011b a srozumiteln\u011b a chra\u0148te z\u00e1kazn\u00edky p\u0159ed nep\u0159\u00edjemn\u00fdm p\u0159ekvapen\u00edm na konci n\u00e1kupn\u00edho procesu. \u0158ekn\u011bte jim dop\u0159edu, kolik budou platit. <\/p>\n\n\n\n

E-shop Astratex d\u016fsledn\u011b uv\u00e1d\u00ed v\u0161echny dodate\u010dn\u00e9 n\u00e1klady (v\u010detn\u011b dopravy, dan\u00ed a dal\u0161\u00edch poplatk\u016f) na str\u00e1nce ko\u0161\u00edku p\u0159ed dokon\u010den\u00edm objedn\u00e1vky. Z\u00e1kazn\u00edk tak l\u00e9pe pochop\u00ed, z\u202f\u010deho se skl\u00e1d\u00e1 celkov\u00e1 cena, a bude s\u202fn\u00ed po\u010d\u00edtat. Astratex tak\u00e9 nab\u00edz\u00ed mo\u017enost guest checkoutu, co\u017e umo\u017e\u0148uje lidem nakoupit bez registrace v\u202fe-shopu. Tato kombinace transparentn\u00ed komunikace a likvidace bari\u00e9r pom\u00e1h\u00e1 dov\u00e9st z\u00e1kazn\u00edky k \u00fasp\u011b\u0161n\u00e9mu dokon\u010den\u00ed n\u00e1kupu. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Buy Now, Pay Later (BNPL) jako kl\u00ed\u010d k opu\u0161t\u011bn\u00fdm ko\u0161\u00edk\u016fm<\/strong><\/h2>\n\n\n\n

Vylep\u0161ov\u00e1n\u00ed a zjednodu\u0161ov\u00e1n\u00ed platebn\u00edho procesu je kl\u00ed\u010dov\u00e9 pro minimalizaci opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f a maximalizaci tr\u017eeb. Implementace BNPL plateb s\u202ft\u00edm dok\u00e1\u017ee hodn\u011b pomoci \u2013 m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it konverzn\u00ed pom\u011br i pr\u016fm\u011brnou hodnotu objedn\u00e1vky. <\/p>\n\n\n\n

P\u0159edstavte si, \u017ee z\u00e1kazn\u00edk nakupuje nov\u00fd telefon za 15\u202f000 K\u010d. Nam\u00edsto placen\u00ed cel\u00e9 \u010d\u00e1stky nar\u00e1z m\u016f\u017ee vyu\u017e\u00edt BNPL a zdarma si rozlo\u017e\u00ed platbu na t\u0159etiny. D\u00edky rozlo\u017een\u00ed v\u00fddaj\u016f si tento telefon m\u016f\u017eou snadno dovolit i lid\u00e9, kte\u0159\u00ed by jinak celkovou cenu jednor\u00e1zov\u011b zaplatit nemohli. Flexibilita BNPL usnad\u0148uje z\u00e1kazn\u00edk\u016fm rozhodov\u00e1n\u00ed o n\u00e1kupu a sni\u017euje okam\u017eitou finan\u010dn\u00ed z\u00e1t\u011b\u017e. <\/p>\n\n\n

TIP!<\/div>
TIP: Pro\u010d BNPL funguje?<\/b> Z\u202fpr\u016fzkumu Skip Pay vypl\u00fdv\u00e1, \u017ee e-shopy s\u202fBNPL zaznamen\u00e1vaj\u00ed o 20 % \u010dast\u011bj\u0161\u00ed n\u00e1kupy a n\u00e1r\u016fst pr\u016fm\u011brn\u00e9 objedn\u00e1vky a\u017e o 30 %. <\/div><\/div>\n\n\n\n

Optimalizace platebn\u00edho procesu a implementace inovativn\u00edch platebn\u00edch metod (jako je BNPL) mohou b\u00fdt rozhoduj\u00edc\u00edmi faktory pro \u00fasp\u011bch va\u0161eho e-shopu. Investujte do t\u011bchto vylep\u0161en\u00ed a sledujete, jak va\u0161e tr\u017eby rostou.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Efektivn\u00ed platebn\u00ed proces m\u00e1 z\u00e1sadn\u00ed vliv na tr\u017eby e-shopu. T\u00e9m\u011b\u0159 70 % online nakupuj\u00edc\u00edch z\u202fr\u016fzn\u00fdch d\u016fvod\u016f opou\u0161t\u00ed sv\u016fj ko\u0161\u00edk. Rychl\u00fd pr\u016fb\u011bh n\u00e1kupu a jednoduch\u00e1, pohodln\u00e1 platba v\u0161ak dok\u00e1\u017ee 27 % t\u011bchto lid\u00ed p\u0159esv\u011bd\u010dit, aby objedn\u00e1vku dokon\u010dili. Jak tedy zp\u0159\u00edjemnit z\u00e1kazn\u00edkovi proces platby? Na p\u0159\u00edkladech \u0161pi\u010dkov\u00fdch \u010desk\u00fdch e-shop\u016f v\u00e1m uk\u00e1\u017eeme 5 osv\u011bd\u010den\u00fdch postup\u016f. <\/p>\n","protected":false},"author":36,"featured_media":10735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,2258,21,24],"class_list":["post-10718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-nakupy","tag-platebni-metody","tag-tipy-triky","entry"],"acf":[],"yoast_head":"\nE-commerce Best Practice: 5 zp\u016fsob\u016f, jak vylep\u0161it checkout proces - Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz<\/title>\n<meta name=\"description\" content=\"Jak zp\u0159\u00edjemnit z\u00e1kazn\u00edkovi proces platby? 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