{"id":10948,"date":"2024-09-12T09:27:56","date_gmt":"2024-09-12T07:27:56","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=10948"},"modified":"2024-09-18T12:52:15","modified_gmt":"2024-09-18T10:52:15","slug":"e-commerce-trendy","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/e-commerce-trendy\/","title":{"rendered":"E-commerce trendy 2025: Jak se \u010desk\u00e9 e-shopy p\u0159ipravuj\u00ed na budoucnost e-commerce\u00a0"},"content":{"rendered":"\n

Personalizace jako n\u00e1stroj pro zv\u00fd\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f <\/strong><\/h2>\n\n\n\n

Personalizace z\u00e1kaznick\u00e9ho z\u00e1\u017eitku bude v roce 2025 hr\u00e1t kl\u00ed\u010dovou roli. E-shopy, kter\u00e9 dok\u00e1\u017eou efektivn\u011b vyu\u017e\u00edt data a nab\u00eddnout z\u00e1kazn\u00edk\u016fm obsah na m\u00edru, z\u00edskaj\u00ed konkuren\u010dn\u00ed v\u00fdhodu. Luk\u00e1\u0161 Bilinec, CMO krasnevune.cz<\/strong>, popisuje svoji zku\u0161enost: \u201eNed\u00e1vno jsme za\u010dali spolupracovat se Segmentify na personalizaci obsahu pro na\u0161e z\u00e1kazn\u00edky. T\u00edmto zp\u016fsobem v\u00fdrazn\u011b zlep\u0161ujeme jejich z\u00e1\u017eitek z nakupov\u00e1n\u00ed a z\u00e1rove\u0148 zvy\u0161ujeme jejich loajalitu, proto\u017ee jim nab\u00edz\u00edme p\u0159esn\u011b to, co pot\u0159ebuj\u00ed<\/em>.\u201c <\/p>\n\n\n\n

Investice do personalizace se tak m\u016f\u017ee projevit nejen vy\u0161\u0161\u00ed m\u00edrou konverz\u00ed<\/strong>, ale tak\u00e9 opakovan\u00fdmi n\u00e1kupy, co\u017e je z\u00e1sadn\u00ed pro dlouhodob\u00fd \u00fasp\u011bch. <\/p>\n\n\n\n

BNPL: Cesta k vy\u0161\u0161\u00edm konverz\u00edm a tr\u017eb\u00e1m <\/strong><\/h2>\n\n\n\n

Dal\u0161\u00edm v\u00fdznamn\u00fdm trendem je rostouc\u00ed obliba platebn\u00edch metod Buy Now, Pay Later (BNPL). David Filippov, Head of Sales ve Skip Pay<\/strong>, k tomu \u0159\u00edk\u00e1: \u201eJednou z \u010dast\u00fdch obav e-shop\u016f je, \u017ee nab\u00eddkou BNPL budou kanibalizovat platby kartami a zvy\u0161ovat riziko nedokon\u010den\u00ed transakce. <\/em>V\u00fdsledky A\/B testu Stripe<\/em><\/a> na v\u00edce ne\u017e 150 000 checkout sessions ale ukazuj\u00ed, \u017ee ke kanibalizaci nedoch\u00e1z\u00ed. Naopak, v\u00edce ne\u017e 66 % objemu BNPL poch\u00e1zelo z \u010dist\u00fdch nov\u00fdch prodej\u016f. E-shopy, kter\u00e9 v\u202fko\u0161\u00edku nab\u00edzely BNPL, zaznamenaly n\u00e1r\u016fst tr\u017eeb o p\u0159ibli\u017en\u011b 14 %.<\/em>\u201c <\/p>\n\n\n\n

E-shop\u016fm zam\u011b\u0159en\u00fdm na r\u016fst m\u016f\u017ee implementace BNPL v\u00fdrazn\u011b zv\u00fd\u0161it konverze<\/strong> i pr\u016fm\u011brnou hodnotu objedn\u00e1vky. <\/p>\n\n\n

TIP!<\/div>
TIP: 5 tip\u016f, jak nav\u00fd\u0161it pr\u016fm\u011brnou hodnotu objedn\u00e1vky (AOV)<\/a><\/div><\/div>\n\n\n\n

Inovace a technologie: Kl\u00ed\u010d k udr\u017een\u00ed konkurenceschopnosti <\/strong><\/h2>\n\n\n\n

Aby e-shopy nez\u016fstaly pozadu za konkurenc\u00ed, je pot\u0159eba neust\u00e1le inovovat a zav\u00e1d\u011bt technologick\u00e1 vylep\u0161en\u00ed. Juraj Kulich, Head of e-commerce <\/strong>v Alphega.cz<\/a>, hovo\u0159\u00ed o pl\u00e1nech, jak zlep\u0161it z\u00e1kaznick\u00fd servis a efektivitu: \u201eVe v\u00fdvoji m\u00e1me z\u00e1kaznickou samoobsluhu a zvukov\u00e9ho asistenta, kte\u0159\u00ed by m\u011bli pomoci z\u00e1kazn\u00edk\u016fm rychleji vy\u0159izovat jejich po\u017eadavky. Tato \u0159e\u0161en\u00ed n\u00e1m umo\u017en\u00ed l\u00e9pe reagovat na pot\u0159eby na\u0161ich z\u00e1kazn\u00edk\u016f a poskytovat jim lep\u0161\u00ed slu\u017eby<\/em>.\u201c\u00a0<\/p>\n\n\n\n

Zav\u00e1d\u011bn\u00ed nov\u00fdch technologi\u00ed m\u016f\u017ee v\u00e9st ke zlep\u0161en\u00ed provozn\u00ed efektivity<\/strong> a zv\u00fd\u0161en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f. <\/p>\n\n\n\n

Roz\u0161\u00ed\u0159en\u00ed sortimentu: Odpov\u011b\u010f na rostouc\u00ed popt\u00e1vku <\/strong><\/h2>\n\n\n\n

D\u00edky roz\u0161i\u0159ov\u00e1n\u00ed sortimentu m\u016f\u017eete l\u00e9pe reagovat na pot\u0159eby z\u00e1kazn\u00edk\u016f a celkov\u011b vylep\u0161it nab\u00eddku e-shopu. Luk\u00e1\u0161 Bilinec z krasnevune.cz<\/strong> uv\u00e1d\u00ed: \u201eV ka\u017ed\u00e9m roce p\u0159id\u00e1v\u00e1me stovky nov\u00fdch produkt\u016f, a\u0165 u\u017e to jsou parf\u00e9my, nebo produkty z jin\u00fdch kategori\u00ed. Z\u202fleto\u0161n\u00edch novinek bych r\u00e1d vyp\u00edchnul parf\u00e9my na pran\u00ed a aviv\u00e1\u017ee. Tyto produkty se u\u017e za\u0159adily mezi na\u0161e bestsellery<\/em>.\u201c <\/p>\n\n\n\n

P\u0159id\u00e1v\u00e1n\u00ed nov\u00fdch produkt\u016f nejen zvy\u0161uje tr\u017eby, ale tak\u00e9 zaji\u0161\u0165uje z\u00e1kazn\u00edk\u016fm v\u011bt\u0161\u00ed v\u00fdb\u011br<\/strong>, co\u017e posiluje jejich d\u016fv\u011bru a loajalitu. <\/p>\n\n\n\n

Marketplace platformy: \u0160ance na r\u016fst a expanzi <\/strong><\/h2>\n\n\n\n

Marketplace platformy hraj\u00ed v e-commerce st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed roli a pro mnoho e-shop\u016f p\u0159edstavuj\u00ed kl\u00ed\u010dov\u00fd prodejn\u00ed kan\u00e1l. Platformy jako Alza, Mall.cz nebo Heureka nab\u00edzej\u00ed mo\u017enost oslovit nov\u00e9 z\u00e1kazn\u00edky a v\u00fdrazn\u011b zv\u00fd\u0161it tr\u017eby. David Cik\u00e1nek, expert na marketplaces <\/strong>komentuje v\u00fdznam marketplaces pro e-shopy: \u201eMarketplaces jsou pro majitele brandu i pro men\u0161\u00ed a st\u0159edn\u00ed e-shopy dal\u0161\u00edm zaj\u00edmav\u00fdm prodejn\u00edm kan\u00e1lem. Velc\u00ed hr\u00e1\u010di \u010dasto vn\u00edmaj\u00ed online tr\u017ei\u0161t\u011b jako soupe\u0159e na dom\u00e1c\u00edm h\u0159i\u0161ti, ale z\u00e1rove\u0148 i jako p\u0159\u00edle\u017eitost expandovat na nov\u00e9m trhu<\/em>.\u201c <\/p>\n\n\n\n

Podle Cik\u00e1nka<\/strong> mohou marketplaces generovat des\u00edtky procent extra p\u0159\u00edjm\u016f<\/strong>, co\u017e z nich d\u011bl\u00e1 nepostradateln\u00fd prvek v r\u016fstov\u00e9 strategii modern\u00edch e-shop\u016f. <\/p>\n\n\n

TIP!<\/div>
TIP: Porovnali jsme 6 nejv\u011bt\u0161\u00edch marketplaces: Kter\u00e1 online tr\u017ei\u0161t\u011b jsou nej?<\/a><\/div><\/div>\n\n\n\n

CSS programy: Cesta k \u00faspor\u00e1m na Google N\u00e1kupech <\/strong><\/h2>\n\n\n\n

Dal\u0161\u00ed trend, kter\u00fd by nem\u011bl uniknout pozornosti mal\u00fdch a st\u0159edn\u00edch e-shop\u016f, jsou CSS (Comparison Shopping Services) programy. Ty mohou e-shop\u016fm u\u0161et\u0159it a\u017e 20 % n\u00e1klad\u016f na reklam\u00e1ch v Google N\u00e1kupech. Michal Varga, Affiliate mana\u017eer Skip Pay<\/strong>, k tomu \u0159\u00edk\u00e1: \u201eD\u00edky CSS program\u016fm mohou e-shopy optimalizovat sv\u00e9 n\u00e1klady na inzerce v Google N\u00e1kupech, co\u017e je pro men\u0161\u00ed hr\u00e1\u010de na trhu velk\u00e1 v\u00fdhoda. Tyto \u00faspory mohou n\u00e1sledn\u011b reinvestovat do dal\u0161\u00edch marketingov\u00fdch aktivit.\u201c<\/em> <\/p>\n\n\n\n

CSS programy tedy nab\u00edzej\u00ed efektivn\u00ed zp\u016fsob, jak zv\u00fd\u0161it viditelnost a konverze p\u0159i sou\u010dasn\u00e9m sn\u00ed\u017een\u00ed n\u00e1klad\u016f<\/strong>. <\/p>\n\n\n

TIP!<\/div>
TIP:Jak funguje Google CSS program?<\/a><\/div><\/div>\n\n\n\n

Trendy pro rok 2025 jasn\u011b ukazuj\u00ed, \u017ee \u00fasp\u011bch v e-commerce bude z\u00e1viset na schopnosti e-shop\u016f adaptovat se na nov\u00e9 technologie, personalizovat z\u00e1kaznickou zku\u0161enost a vyu\u017e\u00edvat s\u00edlu marketplace platforem a CSS program\u016f. Investice do inovac\u00ed a roz\u0161\u00ed\u0159en\u00ed sortimentu jsou kl\u00ed\u010dov\u00e9 pro udr\u017een\u00ed konkurenceschopnosti a dal\u0161\u00ed r\u016fst. <\/p>\n","protected":false},"excerpt":{"rendered":"

Rok 2025 p\u0159inese nov\u00e9 v\u00fdzvy a p\u0159\u00edle\u017eitosti pro \u010desk\u00e9 e-shopy. Jak se trh neust\u00e1le m\u011bn\u00ed, je d\u016fle\u017eit\u00e9 zam\u011b\u0159it se na trendy, kter\u00e9 budou formovat budoucnost online obchodu. Tento \u010dl\u00e1nek v\u00e1m nab\u00eddne p\u0159ehled kl\u00ed\u010dov\u00fdch oblast\u00ed, a z\u00e1rove\u0148 se pod\u011bl\u00edme o zku\u0161enosti \u010desk\u00fdch e-shop\u016f, kter\u00e9 u\u017e na tyto zm\u011bny reaguj\u00ed. <\/p>\n","protected":false},"author":36,"featured_media":10949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58],"class_list":["post-10948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","entry"],"acf":[],"yoast_head":"\nE-commerce trendy I Skip pay<\/title>\n<meta name=\"description\" content=\"Jak se trh neust\u00e1le m\u011bn\u00ed, je d\u016fle\u017eit\u00e9 zam\u011b\u0159it se na e-commerce trendy, kter\u00e9 budou formovat budoucnost online obchodu. 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