{"id":11839,"date":"2025-09-16T17:36:14","date_gmt":"2025-09-16T15:36:14","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=11839"},"modified":"2026-09-08T09:36:48","modified_gmt":"2026-09-08T07:36:48","slug":"e-commerce-vanoce","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","title":{"rendered":"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jak \u0159ekl obchodn\u00ed \u0159editel Skip Pay <a href=\"https:\/\/cz.linkedin.com\/in\/davidfilippov1\" target=\"_blank\" rel=\"noreferrer noopener\">David Filippov<\/a> pro BusinessInfo:&nbsp;\u201eE-shopy letos \u010dek\u00e1 maturita. Vyhraje ten, kdo si dok\u00e1\u017ee udr\u017eet vysokou p\u0159idanou hodnotu i ve chv\u00edli, kdy se n\u00e1lada z\u00e1kazn\u00edk\u016f zhoupne a zm\u011bn\u00ed.\u201c&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nov\u00fd z\u00e1kazn\u00edk 2025: impulzivn\u00ed, ale ned\u016fv\u011b\u0159iv\u00fd&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cerstv\u00e1 <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/studie--cesi-jsou-pri-nakupech-online-impulsivnejsi--radost-z-utraceni-se-jim-ale-nevraci__s288x17822.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>z\u00e1kaznick\u00e1 sonda Skip Pay<\/strong><\/a> (Focus Agency, \u010dervenec 2025) ukazuje, \u017ee chov\u00e1n\u00ed \u010cech\u016f p\u0159i online n\u00e1kupech se m\u011bn\u00ed. Z\u00e1kazn\u00edci jsou:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00edce impulzivn\u00ed<\/strong> \u2013 ukazatel \u201ezva\u017eov\u00e1n\u00ed n\u00e1kupu\u201c klesl o p\u011btinu. Lid\u00e9 m\u00e9n\u011b v\u00e1haj\u00ed, \u010dast\u011bji klikaj\u00ed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9n\u011b loaj\u00e1ln\u00ed<\/strong> \u2013 z\u00e1kaznick\u00e1 loajalita spadla o 13 %. Z\u00e1kazn\u00edk dnes bez v\u00e1h\u00e1n\u00ed zkou\u0161\u00ed nov\u00e9 zna\u010dky.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rekordn\u011b ned\u016fv\u011b\u0159iv\u00ed<\/strong> \u2013 89 % lid\u00ed p\u0159istupuje k e-shop\u016fm s podez\u0159en\u00edm, \u017ee je n\u011bkdo \u201eo\u0161id\u00ed\u201c.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9n\u011b nad\u0161en\u00ed z utr\u00e1cen\u00ed<\/strong> \u2013 n\u00e1kup je rychlej\u0161\u00ed, ale nevyvol\u00e1v\u00e1 pozitivn\u00ed emoci.&nbsp;\u201eSleva se stala standardem,\u201c doplnil David Filippov. \u201eNep\u016fsob\u00ed jako motivace, ale jako podm\u00ednka. Aby obchodn\u00edci prodali, musej\u00ed ob\u011btovat zisk. To nen\u00ed v\u00fdhodn\u00e9 ani pro n\u011b, ani pro z\u00e1kazn\u00edka.\u201c&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0159i hlavn\u00ed tlaky na e-shopy v leto\u0161n\u00ed sez\u00f3n\u011b&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Marketplaces&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glob\u00e1ln\u00ed platformy d\u00e1l rostou. Nab\u00edz\u00ed n\u00edzk\u00e9 ceny, pohodl\u00ed a z\u00e1rove\u0148 zvy\u0161uj\u00ed reklamn\u00ed n\u00e1klady ostatn\u00edm. Z\u00e1kazn\u00edci jsou nau\u010den\u00ed za\u010d\u00ednat sv\u016fj n\u00e1kup pr\u00e1v\u011b tam a e-shopy musej\u00ed hledat jin\u00e9 zp\u016fsoby, jak je p\u0159it\u00e1hnout.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Kamenn\u00fd retail<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obchodn\u00ed \u0159et\u011bzce p\u0159eb\u00edraj\u00ed online vychyt\u00e1vky \u2013 v\u00fddejn\u00ed boxy, rozlo\u017een\u00e9 platby, aplikace. A d\u00edky kapit\u00e1lu i fyzick\u00e9 p\u0159\u00edtomnosti kombinuj\u00ed to nejlep\u0161\u00ed z obou sv\u011bt\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Volby a omezen\u00fd medi\u00e1ln\u00ed prostor&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podzimn\u00ed volby berou \u010d\u00e1st reklamn\u00edho prostoru i pozornosti z\u00e1kazn\u00edk\u016f.&nbsp;\u201eStartovn\u00ed dr\u00e1ha bude kr\u00e1tk\u00e1 a \u0159adu rest\u016f u\u017e nep\u016fjde dohnat v\u010das,\u201c upozor\u0148uje Filippov.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nov\u00e9 n\u00e1kupn\u00ed chov\u00e1n\u00ed: bracketing a z\u00e1vod, kdo doru\u010d\u00ed prvn\u00ed&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do \u010ceska se dost\u00e1vaj\u00ed trendy ze zahrani\u010d\u00ed:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bracketing<\/strong> \u2013 z\u00e1kazn\u00edk objedn\u00e1 v\u00edce variant (nap\u0159. t\u0159i velikosti oble\u010den\u00ed), doma si nech\u00e1 jednu a zbytek vr\u00e1t\u00ed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Order hedging<\/strong> \u2013 objedn\u00e1 stejn\u00e9 zbo\u017e\u00ed na v\u00edce e-shopech a zaplat\u00ed tomu, kdo doru\u010d\u00ed prvn\u00ed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledkem jsou vy\u0161\u0161\u00ed n\u00e1klady na logistiku a vratky, tlak na cashflow i z\u00e1kaznickou podporu. Z\u00e1rove\u0148 to ale p\u0159in\u00e1\u0161\u00ed \u0161anci \u2013 kdo zvl\u00e1dne rychlou expedici a f\u00e9rov\u00e9 vr\u00e1cen\u00ed, vyhraje z\u00e1vod o z\u00e1kazn\u00edka.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co dnes funguje&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rychlost a jednoduchost&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1 jasnou informaci o doru\u010den\u00ed, minimum t\u0159en\u00ed v ko\u0161\u00edku a jednoduch\u00fd checkout. Ka\u017ed\u00fd krok nav\u00edc znamen\u00e1 ztr\u00e1tu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flexibiln\u00ed platby&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buy Now, Pay Later se stalo glob\u00e1ln\u00edm standardem. V USA tvo\u0159ilo o lo\u0148sk\u00fdch V\u00e1noc\u00edch <strong>7,7 % plateb<\/strong>, v \u010cesku odlo\u017een\u00e9 platby nab\u00edz\u00ed u\u017e 40 z TOP 100 e-shop\u016f.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stripe uk\u00e1zal, \u017ee BNPL zvy\u0161uje tr\u017eby o 14 %.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skip Pay partne\u0159i hl\u00e1s\u00ed n\u00e1r\u016fst pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky a\u017e o 30 %.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u016fv\u011bra jako konkuren\u010dn\u00ed v\u00fdhoda&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e 9 z 10 lid\u00ed p\u0159istupuje k e-shopu s podez\u0159en\u00edm, transparentnost a f\u00e9rovost jsou kl\u00ed\u010dov\u00e9. Jasn\u00e9 podm\u00ednky doru\u010den\u00ed a vr\u00e1cen\u00ed rozhoduj\u00ed o konverzi stejn\u011b jako cena.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Komunita a vlastn\u00ed kan\u00e1ly&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdo si buduje publikum cel\u00fd rok, nemus\u00ed se spol\u00e9hat jen na drah\u00e9 kampan\u011b v prosinci.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Autentick\u00fd brand: loajalita mimo ko\u0161\u00edk&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Loajalitu dnes nevytv\u00e1\u0159\u00ed sleva, ale vztah. Inspiraci p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed hr\u00e1\u010di na na\u0161em trhu, kte\u0159\u00ed vstupuj\u00ed do \u017eivota z\u00e1kazn\u00edk\u016f i mimo samotn\u00fd n\u00e1kupn\u00ed proces.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notino<\/strong> \u2013 spojen\u00ed s emoc\u00ed skrz <a href=\"https:\/\/www.hokejzpravy.cz\/rubriky\/ms-v-hokeji\/\" data-type=\"link\" data-id=\"https:\/\/www.hokejzpravy.cz\/rubriky\/ms-v-hokeji\/\">MS v hokeji<\/a>.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Super zoo<\/strong> \u2013 dopl\u0148kov\u00e9 slu\u017eby (salon, veterina), kter\u00e9 zvy\u0161uj\u00ed n\u00e1v\u0161t\u011bvnost i CLV.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vilgain<\/strong> \u2013 vlastn\u00ed zdrav\u00fd fastfood, fyzick\u00fd dotek se zna\u010dkou.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grizly<\/strong> \u2013 festival v are\u00e1lu, brandbuilding s komunitou.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GymBeam<\/strong> \u2013 eventy pro zam\u011bstnance a influencery.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rohl\u00edk<\/strong> \u2013 z\u00f3na na KVIFF, relevance k c\u00edlov\u00fdm segment\u016fm.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ko\u0161\u00edk<\/strong> \u2013 Benjam\u00ednek klub pro rodi\u010de.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decathlon<\/strong> \u2013 locker boxy v parc\u00edch, zna\u010dka v ka\u017edodenn\u00edm \u017eivot\u011b.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobiln\u00ed aplikace: z dopl\u0148ku na strategickou p\u00e1ku&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V App Store najdeme mezi top 100 stahovan\u00fdmi aplikacemi nejen glob\u00e1ly (Temu, Shein, Vinted), ale i \u010desk\u00e9 hr\u00e1\u010de: Alzu, Rohl\u00edk, Notino, Ko\u0161\u00edk, DATART, Footshop, Super zoo, GymBeam, DEK a Sportisimo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"529\" src=\"http:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"\" class=\"wp-image-11841\" srcset=\"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image.png 907w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image-300x175.png 300w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image-150x87.png 150w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image-768x448.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mobiln\u00ed aplikace nen\u00ed dopln\u011bk. Je to vlastn\u00ed kan\u00e1l, kter\u00fd posiluje retenci a sni\u017euje z\u00e1vislost na placen\u00e9 reklam\u011b. \u010c\u00edsla mluv\u00ed jasn\u011b.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notino<\/strong>: 30 % obratu p\u0159es appku, LTV o 50 % vy\u0161\u0161\u00ed ne\u017e z webu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GymBeam<\/strong>: v n\u011bkter\u00fdch zem\u00edch a\u017e 25 % obratu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kr\u00e1sn\u00e9 v\u016fn\u011b<\/strong>: po t\u00fddnu od spu\u0161t\u011bn\u00ed appky 7\u201310 % denn\u00edho obratu.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Playbook pro V\u00e1noce 2025&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1. <strong>Zkra\u0165te n\u00e1kupn\u00ed cestu&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f je rychlej\u0161\u00ed ne\u017e d\u0159\u00edv. Jasn\u00e1 dostupnost, informace o doru\u010den\u00ed, p\u0159ehledn\u00fd ko\u0161\u00edk a jednoduch\u00fd checkout jsou z\u00e1kladem. Ka\u017ed\u00fd krok nav\u00edc v\u00e1s m\u016f\u017ee st\u00e1t ztracen\u00e9 tr\u017eby.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>P\u0159ipravte se na bracketing a order hedging&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00edce variant v ko\u0161\u00edku a objedn\u00e1vky na v\u00edce e-shopech najednou jsou nov\u00e9 normy. Kdo zvl\u00e1dne rychlou expedici a f\u00e9rov\u00e9 vr\u00e1cen\u00ed, vyhraje z\u00e1vod. Nav\u00edc vr\u00e1cen\u00ed pen\u011bz ve form\u011b kreditu m\u00edsto vratky na kartu je cesta, jak si z\u00e1kazn\u00edka udr\u017eet a zm\u00edrnit tlak na cashflow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. <strong>Budujte d\u016fv\u011bru&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi \u010cechy panuje rekordn\u00ed m\u00edra ned\u016fv\u011bry (8,9 z 10) p\u0159i online n\u00e1kupech. Transparentn\u00ed podm\u00ednky, jasn\u011b popsan\u00fd proces vr\u00e1cen\u00ed a ov\u011b\u0159en\u00e9 recenze pom\u016f\u017eou tyto bari\u00e9ry sn\u00ed\u017eit. Flexibiln\u00ed platba \u201epo t\u0159etin\u00e1ch\u201c funguje i jako psychologick\u00fd most \u2013 z\u00e1kazn\u00edk v\u00ed, \u017ee pen\u00edze neblokuje cel\u00e9 hned.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. <strong>Nepodl\u00e9hejte slevov\u00e9 spir\u00e1le&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sleva je pro z\u00e1kazn\u00edka samoz\u0159ejmost. Efektivn\u011bji funguj\u00ed bundly, doprava zdarma nebo v\u011brnostn\u00ed kredity. Skip Pay widget v ko\u0161\u00edku jasn\u011b \u0159\u00edk\u00e1: <em>\u201ePrvn\u00ed t\u0159etinu zaplat\u00edte hned, zbyl\u00e9 dv\u011b za 30 a 60 dn\u00ed. Zdarma a bez nav\u00fd\u0161en\u00ed.\u201c<\/em> To z\u00e1kazn\u00edk vn\u00edm\u00e1 jako f\u00e9rovou alternativu k plo\u0161n\u00fdm slev\u00e1m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. <strong>Investujte do vlastn\u00edch kan\u00e1l\u016f&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prodej p\u0159es vlastn\u00ed appku funguje. Skip Pay aplikace s 200 tis\u00edci n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b ukazuje, \u017ee i platebn\u00ed metoda m\u016f\u017ee fungovat jako marketingov\u00fd kan\u00e1l, kde se z\u00e1kazn\u00edk potk\u00e1v\u00e1 se zna\u010dkou opakovan\u011b.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. <strong>Myslete region\u00e1ln\u011b&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud prod\u00e1v\u00e1te i na Slovensko, v\u00fdhodou je, \u017ee Skip Pay <em>N\u00e1kup na T\u0159etinu<\/em> tam funguje stejn\u011b jako v \u010desk\u00e9m prost\u0159ed\u00ed. Jedna slu\u017eba tak pokryje oba trhy, co\u017e ocen\u00edte pr\u00e1v\u011b v sez\u00f3n\u011b, kdy roste po\u010det n\u00e1kup\u016f p\u0159es hranice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cesk\u00fd z\u00e1kazn\u00edk v roce 2025 utr\u00e1cet chce, ale pod podm\u00ednkou, \u017ee mu e-shop nab\u00eddne rychlost, jednoduchost a d\u016fv\u011bru. Sleva u\u017e nesta\u010d\u00ed. Rozhoduje kvalita z\u00e1\u017eitku \u2013 od prvn\u00edho kliknut\u00ed a\u017e po mo\u017enost vr\u00e1cen\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A na z\u00e1v\u011br David Filippov p\u0159ipom\u00edn\u00e1, \u017ee o\u010dek\u00e1van\u00fd 6\u20138% r\u016fst p\u016fjde p\u0159edev\u0161\u00edm k t\u011bm obchodn\u00edk\u016fm, kte\u0159\u00ed u\u017e maj\u00ed vy\u0159e\u0161en\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek \u2013 od n\u00e1kupu a\u017e po vr\u00e1cen\u00ed.&nbsp;<\/p>\n\n\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#009f63;border-radius:3px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#19D296;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">TIP!<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\">Leto\u0161n\u00ed V\u00e1noce tak nejsou jen o tr\u017eb\u00e1ch, ale i o tom, kdo zvl\u00e1dne maturitu \u010desk\u00e9 e-commerce. Budete to vy? Ve Skip Pay v\u00e1m s t\u00edm r\u00e1di pom\u016f\u017eeme! A\u0165 u\u017e formou <a href=\"https:\/\/skippay.cz\/pro-eshop\">na\u0161ich platebn\u00edch metod ve va\u0161em ko\u0161\u00edku<\/a>, nebo propagac\u00ed skrz n\u011bkter\u00fd z <a href=\"https:\/\/skippay.cz\/files\/cs\/Skippay_Moznosti_propagace_pro-eshopy.pdf\">marketingov\u00fdch bal\u00ed\u010dk\u016f<\/a>.<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 e-commerce se nadechuje. Po letech krize p\u0159inesl druh\u00fd kvart\u00e1l 2025 meziro\u010dn\u00ed r\u016fst o 8 %. Optimismus se vrac\u00ed, ale a\u017e leto\u0161n\u00ed V\u00e1noce uk\u00e1\u017eou, kdo zvl\u00e1dl dosp\u011bt a kdo z\u016fstane na m\u00edst\u011b. S kartami zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail. <\/p>\n","protected":false},"author":36,"featured_media":11840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,122,134],"class_list":["post-11839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-skip-pay","tag-vanoce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e1noce 2025 v e-commerce I Skip Pay<\/title>\n<meta name=\"description\" content=\"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e1noce 2025 v e-commerce I Skip Pay\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T07:36:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1568\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ond\u0159ej Slivka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ond\u0159ej Slivka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\"},\"author\":{\"name\":\"Ond\u0159ej Slivka\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a194741484cd29937b5279ccfae191e8\"},\"headline\":\"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f\",\"datePublished\":\"2025-09-16T15:36:14+00:00\",\"dateModified\":\"2026-09-08T07:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\"},\"wordCount\":1359,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"keywords\":[\"B2B\",\"Skip Pay\",\"V\u00e1noce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\",\"name\":\"V\u00e1noce 2025 v e-commerce I Skip Pay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"datePublished\":\"2025-09-16T15:36:14+00:00\",\"dateModified\":\"2026-09-08T07:36:48+00:00\",\"description\":\"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"contentUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"width\":1568,\"height\":706,\"caption\":\"E-commerce v\u00e1noce 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/\",\"name\":\"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#organization\",\"name\":\"Skip Pay\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Logo-MALL_1200x440.png\",\"contentUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Logo-MALL_1200x440.png\",\"width\":1200,\"height\":440,\"caption\":\"Skip Pay\"},\"image\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a194741484cd29937b5279ccfae191e8\",\"name\":\"Ond\u0159ej Slivka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g\",\"caption\":\"Ond\u0159ej Slivka\"},\"description\":\"Nad\u0161enec do fintechu, technologi\u00ed a B2B marketingu\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/author\\\/ondrej-slivka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u00e1noce 2025 v e-commerce I Skip Pay","description":"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","og_locale":"en_US","og_type":"article","og_title":"V\u00e1noce 2025 v e-commerce I Skip Pay","og_description":"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.","og_url":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","og_site_name":"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz","article_published_time":"2025-09-16T15:36:14+00:00","article_modified_time":"2026-09-08T07:36:48+00:00","og_image":[{"width":1568,"height":706,"url":"http:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","type":"image\/jpeg"}],"author":"Ond\u0159ej Slivka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ond\u0159ej Slivka","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#article","isPartOf":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/"},"author":{"name":"Ond\u0159ej Slivka","@id":"https:\/\/skippay.cz\/blog\/#\/schema\/person\/a194741484cd29937b5279ccfae191e8"},"headline":"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f","datePublished":"2025-09-16T15:36:14+00:00","dateModified":"2026-09-08T07:36:48+00:00","mainEntityOfPage":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/"},"wordCount":1359,"commentCount":0,"publisher":{"@id":"https:\/\/skippay.cz\/blog\/#organization"},"image":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage"},"thumbnailUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","keywords":["B2B","Skip Pay","V\u00e1noce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","url":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","name":"V\u00e1noce 2025 v e-commerce I Skip Pay","isPartOf":{"@id":"https:\/\/skippay.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage"},"image":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage"},"thumbnailUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","datePublished":"2025-09-16T15:36:14+00:00","dateModified":"2026-09-08T07:36:48+00:00","description":"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.","breadcrumb":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage","url":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","contentUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","width":1568,"height":706,"caption":"E-commerce v\u00e1noce 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skippay.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f"}]},{"@type":"WebSite","@id":"https:\/\/skippay.cz\/blog\/#website","url":"https:\/\/skippay.cz\/blog\/","name":"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz","description":"","publisher":{"@id":"https:\/\/skippay.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skippay.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/skippay.cz\/blog\/#organization","name":"Skip Pay","url":"https:\/\/skippay.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/skippay.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2019\/11\/Logo-MALL_1200x440.png","contentUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2019\/11\/Logo-MALL_1200x440.png","width":1200,"height":440,"caption":"Skip Pay"},"image":{"@id":"https:\/\/skippay.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/skippay.cz\/blog\/#\/schema\/person\/a194741484cd29937b5279ccfae191e8","name":"Ond\u0159ej Slivka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g","caption":"Ond\u0159ej Slivka"},"description":"Nad\u0161enec do fintechu, technologi\u00ed a B2B marketingu","url":"https:\/\/skippay.cz\/blog\/author\/ondrej-slivka\/"}]}},"_links":{"self":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts\/11839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/comments?post=11839"}],"version-history":[{"count":3,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts\/11839\/revisions"}],"predecessor-version":[{"id":12663,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts\/11839\/revisions\/12663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/media\/11840"}],"wp:attachment":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/media?parent=11839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/categories?post=11839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/tags?post=11839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}