{"id":11839,"date":"2025-09-16T17:36:14","date_gmt":"2025-09-16T15:36:14","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=11839"},"modified":"2025-09-16T17:36:16","modified_gmt":"2025-09-16T15:36:16","slug":"e-commerce-vanoce","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","title":{"rendered":"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f"},"content":{"rendered":"\n<p>Jak \u0159ekl obchodn\u00ed \u0159editel Skip Pay <a href=\"https:\/\/cz.linkedin.com\/in\/davidfilippov1\" target=\"_blank\" rel=\"noreferrer noopener\">David Filippov<\/a> pro BusinessInfo:\u00a0\u201eE-shopy letos \u010dek\u00e1 maturita. Vyhraje ten, kdo si dok\u00e1\u017ee udr\u017eet vysokou p\u0159idanou hodnotu i ve chv\u00edli, kdy se n\u00e1lada z\u00e1kazn\u00edk\u016f zhoupne a zm\u011bn\u00ed.\u201c\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nov\u00fd z\u00e1kazn\u00edk 2025: impulzivn\u00ed, ale ned\u016fv\u011b\u0159iv\u00fd\u00a0<\/h2>\n\n\n\n<p>\u010cerstv\u00e1 <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/studie--cesi-jsou-pri-nakupech-online-impulsivnejsi--radost-z-utraceni-se-jim-ale-nevraci__s288x17822.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>z\u00e1kaznick\u00e1 sonda Skip Pay<\/strong><\/a> (Focus Agency, \u010dervenec 2025) ukazuje, \u017ee chov\u00e1n\u00ed \u010cech\u016f p\u0159i online n\u00e1kupech se m\u011bn\u00ed. Z\u00e1kazn\u00edci jsou:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00edce impulzivn\u00ed<\/strong> \u2013 ukazatel \u201ezva\u017eov\u00e1n\u00ed n\u00e1kupu\u201c klesl o p\u011btinu. Lid\u00e9 m\u00e9n\u011b v\u00e1haj\u00ed, \u010dast\u011bji klikaj\u00ed.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9n\u011b loaj\u00e1ln\u00ed<\/strong> \u2013 z\u00e1kaznick\u00e1 loajalita spadla o 13 %. Z\u00e1kazn\u00edk dnes bez v\u00e1h\u00e1n\u00ed zkou\u0161\u00ed nov\u00e9 zna\u010dky.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rekordn\u011b ned\u016fv\u011b\u0159iv\u00ed<\/strong> \u2013 89 % lid\u00ed p\u0159istupuje k e-shop\u016fm s podez\u0159en\u00edm, \u017ee je n\u011bkdo \u201eo\u0161id\u00ed\u201c.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9n\u011b nad\u0161en\u00ed z utr\u00e1cen\u00ed<\/strong> \u2013 n\u00e1kup je rychlej\u0161\u00ed, ale nevyvol\u00e1v\u00e1 pozitivn\u00ed emoci.\u00a0\u201eSleva se stala standardem,\u201c doplnil David Filippov. \u201eNep\u016fsob\u00ed jako motivace, ale jako podm\u00ednka. Aby obchodn\u00edci prodali, musej\u00ed ob\u011btovat zisk. To nen\u00ed v\u00fdhodn\u00e9 ani pro n\u011b, ani pro z\u00e1kazn\u00edka.\u201c\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0159i hlavn\u00ed tlaky na e-shopy v leto\u0161n\u00ed sez\u00f3n\u011b\u00a0<\/h2>\n\n\n\n<p>1. <strong>Marketplaces\u00a0<\/strong><\/p>\n\n\n\n<p>Glob\u00e1ln\u00ed platformy d\u00e1l rostou. Nab\u00edz\u00ed n\u00edzk\u00e9 ceny, pohodl\u00ed a z\u00e1rove\u0148 zvy\u0161uj\u00ed reklamn\u00ed n\u00e1klady ostatn\u00edm. Z\u00e1kazn\u00edci jsou nau\u010den\u00ed za\u010d\u00ednat sv\u016fj n\u00e1kup pr\u00e1v\u011b tam a e-shopy musej\u00ed hledat jin\u00e9 zp\u016fsoby, jak je p\u0159it\u00e1hnout.\u00a0<\/p>\n\n\n\n<p>2. <strong>Kamenn\u00fd retail<\/strong>\u00a0<\/p>\n\n\n\n<p>Obchodn\u00ed \u0159et\u011bzce p\u0159eb\u00edraj\u00ed online vychyt\u00e1vky \u2013 v\u00fddejn\u00ed boxy, rozlo\u017een\u00e9 platby, aplikace. A d\u00edky kapit\u00e1lu i fyzick\u00e9 p\u0159\u00edtomnosti kombinuj\u00ed to nejlep\u0161\u00ed z obou sv\u011bt\u016f.&nbsp;<\/p>\n\n\n\n<p>3. <strong>Volby a omezen\u00fd medi\u00e1ln\u00ed prostor\u00a0<\/strong><\/p>\n\n\n\n<p>Podzimn\u00ed volby berou \u010d\u00e1st reklamn\u00edho prostoru i pozornosti z\u00e1kazn\u00edk\u016f.\u00a0\u201eStartovn\u00ed dr\u00e1ha bude kr\u00e1tk\u00e1 a \u0159adu rest\u016f u\u017e nep\u016fjde dohnat v\u010das,\u201c upozor\u0148uje Filippov.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nov\u00e9 n\u00e1kupn\u00ed chov\u00e1n\u00ed: bracketing a z\u00e1vod, kdo doru\u010d\u00ed prvn\u00ed\u00a0<\/h2>\n\n\n\n<p>Do \u010ceska se dost\u00e1vaj\u00ed trendy ze zahrani\u010d\u00ed:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bracketing<\/strong> \u2013 z\u00e1kazn\u00edk objedn\u00e1 v\u00edce variant (nap\u0159. t\u0159i velikosti oble\u010den\u00ed), doma si nech\u00e1 jednu a zbytek vr\u00e1t\u00ed.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Order hedging<\/strong> \u2013 objedn\u00e1 stejn\u00e9 zbo\u017e\u00ed na v\u00edce e-shopech a zaplat\u00ed tomu, kdo doru\u010d\u00ed prvn\u00ed.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>V\u00fdsledkem jsou vy\u0161\u0161\u00ed n\u00e1klady na logistiku a vratky, tlak na cashflow i z\u00e1kaznickou podporu. Z\u00e1rove\u0148 to ale p\u0159in\u00e1\u0161\u00ed \u0161anci \u2013 kdo zvl\u00e1dne rychlou expedici a f\u00e9rov\u00e9 vr\u00e1cen\u00ed, vyhraje z\u00e1vod o z\u00e1kazn\u00edka.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co dnes funguje\u00a0<\/h2>\n\n\n\n<p><strong>Rychlost a jednoduchost\u00a0<\/strong><\/p>\n\n\n\n<p>Z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1 jasnou informaci o doru\u010den\u00ed, minimum t\u0159en\u00ed v ko\u0161\u00edku a jednoduch\u00fd checkout. Ka\u017ed\u00fd krok nav\u00edc znamen\u00e1 ztr\u00e1tu.&nbsp;<\/p>\n\n\n\n<p><strong>Flexibiln\u00ed platby\u00a0<\/strong><\/p>\n\n\n\n<p>Buy Now, Pay Later se stalo glob\u00e1ln\u00edm standardem. V USA tvo\u0159ilo o lo\u0148sk\u00fdch V\u00e1noc\u00edch <strong>7,7 % plateb<\/strong>, v \u010cesku odlo\u017een\u00e9 platby nab\u00edz\u00ed u\u017e 40 z TOP 100 e-shop\u016f.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stripe uk\u00e1zal, \u017ee BNPL zvy\u0161uje tr\u017eby o 14 %.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skip Pay partne\u0159i hl\u00e1s\u00ed n\u00e1r\u016fst pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky a\u017e o 30 %.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u016fv\u011bra jako konkuren\u010dn\u00ed v\u00fdhoda\u00a0<\/strong><\/p>\n\n\n\n<p>Kdy\u017e 9 z 10 lid\u00ed p\u0159istupuje k e-shopu s podez\u0159en\u00edm, transparentnost a f\u00e9rovost jsou kl\u00ed\u010dov\u00e9. Jasn\u00e9 podm\u00ednky doru\u010den\u00ed a vr\u00e1cen\u00ed rozhoduj\u00ed o konverzi stejn\u011b jako cena.&nbsp;<\/p>\n\n\n\n<p><strong>Komunita a vlastn\u00ed kan\u00e1ly\u00a0<\/strong><\/p>\n\n\n\n<p>Kdo si buduje publikum cel\u00fd rok, nemus\u00ed se spol\u00e9hat jen na drah\u00e9 kampan\u011b v prosinci.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Autentick\u00fd brand: loajalita mimo ko\u0161\u00edk\u00a0<\/h2>\n\n\n\n<p>Loajalitu dnes nevytv\u00e1\u0159\u00ed sleva, ale vztah. Inspiraci p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed hr\u00e1\u010di na na\u0161em trhu, kte\u0159\u00ed vstupuj\u00ed do \u017eivota z\u00e1kazn\u00edk\u016f i mimo samotn\u00fd n\u00e1kupn\u00ed proces.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notino<\/strong> \u2013 spojen\u00ed s emoc\u00ed skrz MS v hokeji.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Super zoo<\/strong> \u2013 dopl\u0148kov\u00e9 slu\u017eby (salon, veterina), kter\u00e9 zvy\u0161uj\u00ed n\u00e1v\u0161t\u011bvnost i CLV.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vilgain<\/strong> \u2013 vlastn\u00ed zdrav\u00fd fastfood, fyzick\u00fd dotek se zna\u010dkou.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grizly<\/strong> \u2013 festival v are\u00e1lu, brandbuilding s komunitou.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GymBeam<\/strong> \u2013 eventy pro zam\u011bstnance a influencery.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rohl\u00edk<\/strong> \u2013 z\u00f3na na KVIFF, relevance k c\u00edlov\u00fdm segment\u016fm.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ko\u0161\u00edk<\/strong> \u2013 Benjam\u00ednek klub pro rodi\u010de.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decathlon<\/strong> \u2013 locker boxy v parc\u00edch, zna\u010dka v ka\u017edodenn\u00edm \u017eivot\u011b.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobiln\u00ed aplikace: z dopl\u0148ku na strategickou p\u00e1ku\u00a0<\/h2>\n\n\n\n<p>V App Store najdeme mezi top 100 stahovan\u00fdmi aplikacemi nejen glob\u00e1ly (Temu, Shein, Vinted), ale i \u010desk\u00e9 hr\u00e1\u010de: Alzu, Rohl\u00edk, Notino, Ko\u0161\u00edk, DATART, Footshop, Super zoo, GymBeam, DEK a Sportisimo.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"529\" src=\"http:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"\" class=\"wp-image-11841\" srcset=\"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image.png 907w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image-300x175.png 300w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image-150x87.png 150w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/image-768x448.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/figure>\n\n\n\n<p>Mobiln\u00ed aplikace nen\u00ed dopln\u011bk. Je to vlastn\u00ed kan\u00e1l, kter\u00fd posiluje retenci a sni\u017euje z\u00e1vislost na placen\u00e9 reklam\u011b. \u010c\u00edsla mluv\u00ed jasn\u011b.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notino<\/strong>: 30 % obratu p\u0159es appku, LTV o 50 % vy\u0161\u0161\u00ed ne\u017e z webu.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GymBeam<\/strong>: v n\u011bkter\u00fdch zem\u00edch a\u017e 25 % obratu.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kr\u00e1sn\u00e9 v\u016fn\u011b<\/strong>: po t\u00fddnu od spu\u0161t\u011bn\u00ed appky 7\u201310 % denn\u00edho obratu.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Playbook pro V\u00e1noce 2025\u00a0<\/h2>\n\n\n\n<p>1. <strong>Zkra\u0165te n\u00e1kupn\u00ed cestu\u00a0<\/strong><\/p>\n\n\n\n<p>Rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f je rychlej\u0161\u00ed ne\u017e d\u0159\u00edv. Jasn\u00e1 dostupnost, informace o doru\u010den\u00ed, p\u0159ehledn\u00fd ko\u0161\u00edk a jednoduch\u00fd checkout jsou z\u00e1kladem. Ka\u017ed\u00fd krok nav\u00edc v\u00e1s m\u016f\u017ee st\u00e1t ztracen\u00e9 tr\u017eby.&nbsp;<\/p>\n\n\n\n<p>2. <strong>P\u0159ipravte se na bracketing a order hedging\u00a0<\/strong><\/p>\n\n\n\n<p>V\u00edce variant v ko\u0161\u00edku a objedn\u00e1vky na v\u00edce e-shopech najednou jsou nov\u00e9 normy. Kdo zvl\u00e1dne rychlou expedici a f\u00e9rov\u00e9 vr\u00e1cen\u00ed, vyhraje z\u00e1vod. Nav\u00edc vr\u00e1cen\u00ed pen\u011bz ve form\u011b kreditu m\u00edsto vratky na kartu je cesta, jak si z\u00e1kazn\u00edka udr\u017eet a zm\u00edrnit tlak na cashflow.&nbsp;<\/p>\n\n\n\n<p>3. <strong>Budujte d\u016fv\u011bru\u00a0<\/strong><\/p>\n\n\n\n<p>Mezi \u010cechy panuje rekordn\u00ed m\u00edra ned\u016fv\u011bry (8,9 z 10) p\u0159i online n\u00e1kupech. Transparentn\u00ed podm\u00ednky, jasn\u011b popsan\u00fd proces vr\u00e1cen\u00ed a ov\u011b\u0159en\u00e9 recenze pom\u016f\u017eou tyto bari\u00e9ry sn\u00ed\u017eit. Flexibiln\u00ed platba \u201epo t\u0159etin\u00e1ch\u201c funguje i jako psychologick\u00fd most \u2013 z\u00e1kazn\u00edk v\u00ed, \u017ee pen\u00edze neblokuje cel\u00e9 hned.&nbsp;<\/p>\n\n\n\n<p>4. <strong>Nepodl\u00e9hejte slevov\u00e9 spir\u00e1le\u00a0<\/strong><\/p>\n\n\n\n<p>Sleva je pro z\u00e1kazn\u00edka samoz\u0159ejmost. Efektivn\u011bji funguj\u00ed bundly, doprava zdarma nebo v\u011brnostn\u00ed kredity. Skip Pay widget v ko\u0161\u00edku jasn\u011b \u0159\u00edk\u00e1: <em>\u201ePrvn\u00ed t\u0159etinu zaplat\u00edte hned, zbyl\u00e9 dv\u011b za 30 a 60 dn\u00ed. Zdarma a bez nav\u00fd\u0161en\u00ed.\u201c<\/em> To z\u00e1kazn\u00edk vn\u00edm\u00e1 jako f\u00e9rovou alternativu k plo\u0161n\u00fdm slev\u00e1m.&nbsp;<\/p>\n\n\n\n<p>5. <strong>Investujte do vlastn\u00edch kan\u00e1l\u016f\u00a0<\/strong><\/p>\n\n\n\n<p>Prodej p\u0159es vlastn\u00ed appku funguje. Skip Pay aplikace s 200 tis\u00edci n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b ukazuje, \u017ee i platebn\u00ed metoda m\u016f\u017ee fungovat jako marketingov\u00fd kan\u00e1l, kde se z\u00e1kazn\u00edk potk\u00e1v\u00e1 se zna\u010dkou opakovan\u011b.&nbsp;<\/p>\n\n\n\n<p>6. <strong>Myslete region\u00e1ln\u011b\u00a0<\/strong><\/p>\n\n\n\n<p>Pokud prod\u00e1v\u00e1te i na Slovensko, v\u00fdhodou je, \u017ee Skip Pay <em>N\u00e1kup na T\u0159etinu<\/em> tam funguje stejn\u011b jako v \u010desk\u00e9m prost\u0159ed\u00ed. Jedna slu\u017eba tak pokryje oba trhy, co\u017e ocen\u00edte pr\u00e1v\u011b v sez\u00f3n\u011b, kdy roste po\u010det n\u00e1kup\u016f p\u0159es hranice.&nbsp;<\/p>\n\n\n\n<p>\u010cesk\u00fd z\u00e1kazn\u00edk v roce 2025 utr\u00e1cet chce, ale pod podm\u00ednkou, \u017ee mu e-shop nab\u00eddne rychlost, jednoduchost a d\u016fv\u011bru. Sleva u\u017e nesta\u010d\u00ed. Rozhoduje kvalita z\u00e1\u017eitku \u2013 od prvn\u00edho kliknut\u00ed a\u017e po mo\u017enost vr\u00e1cen\u00ed.&nbsp;<\/p>\n\n\n\n<p>A na z\u00e1v\u011br David Filippov p\u0159ipom\u00edn\u00e1, \u017ee o\u010dek\u00e1van\u00fd 6\u20138% r\u016fst p\u016fjde p\u0159edev\u0161\u00edm k t\u011bm obchodn\u00edk\u016fm, kte\u0159\u00ed u\u017e maj\u00ed vy\u0159e\u0161en\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek \u2013 od n\u00e1kupu a\u017e po vr\u00e1cen\u00ed.&nbsp;<\/p>\n\n\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#009f63;border-radius:3px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#19D296;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">TIP!<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\">Leto\u0161n\u00ed V\u00e1noce tak nejsou jen o tr\u017eb\u00e1ch, ale i o tom, kdo zvl\u00e1dne maturitu \u010desk\u00e9 e-commerce. Budete to vy? Ve Skip Pay v\u00e1m s t\u00edm r\u00e1di pom\u016f\u017eeme! A\u0165 u\u017e formou <a href=\"https:\/\/skippay.cz\/pro-eshop\">na\u0161ich platebn\u00edch metod ve va\u0161em ko\u0161\u00edku<\/a>, nebo propagac\u00ed skrz n\u011bkter\u00fd z <a href=\"https:\/\/skippay.cz\/files\/cs\/Skippay_Moznosti_propagace_pro-eshopy.pdf\">marketingov\u00fdch bal\u00ed\u010dk\u016f<\/a>.<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 e-commerce se nadechuje. Po letech krize p\u0159inesl druh\u00fd kvart\u00e1l 2025 meziro\u010dn\u00ed r\u016fst o 8 %. Optimismus se vrac\u00ed, ale a\u017e leto\u0161n\u00ed V\u00e1noce uk\u00e1\u017eou, kdo zvl\u00e1dl dosp\u011bt a kdo z\u016fstane na m\u00edst\u011b. S kartami zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail. <\/p>\n","protected":false},"author":36,"featured_media":11840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,122,134],"class_list":["post-11839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-skip-pay","tag-vanoce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e1noce 2025 v e-commerce I Skip Pay<\/title>\n<meta name=\"description\" content=\"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e1noce 2025 v e-commerce I Skip Pay\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T15:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T15:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1568\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ond\u0159ej Slivka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ond\u0159ej Slivka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\"},\"author\":{\"name\":\"Ond\u0159ej Slivka\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a194741484cd29937b5279ccfae191e8\"},\"headline\":\"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f\",\"datePublished\":\"2025-09-16T15:36:14+00:00\",\"dateModified\":\"2025-09-16T15:36:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\"},\"wordCount\":1314,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"keywords\":[\"B2B\",\"Skip Pay\",\"V\u00e1noce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\",\"name\":\"V\u00e1noce 2025 v e-commerce I Skip Pay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"datePublished\":\"2025-09-16T15:36:14+00:00\",\"dateModified\":\"2025-09-16T15:36:16+00:00\",\"description\":\"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"contentUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Navrh-bez-nazvu-14.jpg\",\"width\":1568,\"height\":706,\"caption\":\"E-commerce v\u00e1noce 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/e-commerce-vanoce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/\",\"name\":\"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#organization\",\"name\":\"Skip Pay\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Logo-MALL_1200x440.png\",\"contentUrl\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Logo-MALL_1200x440.png\",\"width\":1200,\"height\":440,\"caption\":\"Skip Pay\"},\"image\":{\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/#\\\/schema\\\/person\\\/a194741484cd29937b5279ccfae191e8\",\"name\":\"Ond\u0159ej Slivka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g\",\"caption\":\"Ond\u0159ej Slivka\"},\"description\":\"Nad\u0161enec do fintechu, technologi\u00ed a B2B marketingu\",\"url\":\"https:\\\/\\\/skippay.cz\\\/blog\\\/author\\\/ondrej-slivka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V\u00e1noce 2025 v e-commerce I Skip Pay","description":"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","og_locale":"en_US","og_type":"article","og_title":"V\u00e1noce 2025 v e-commerce I Skip Pay","og_description":"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.","og_url":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","og_site_name":"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz","article_published_time":"2025-09-16T15:36:14+00:00","article_modified_time":"2025-09-16T15:36:16+00:00","og_image":[{"width":1568,"height":706,"url":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","type":"image\/jpeg"}],"author":"Ond\u0159ej Slivka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ond\u0159ej Slivka","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#article","isPartOf":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/"},"author":{"name":"Ond\u0159ej Slivka","@id":"https:\/\/skippay.cz\/blog\/#\/schema\/person\/a194741484cd29937b5279ccfae191e8"},"headline":"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f","datePublished":"2025-09-16T15:36:14+00:00","dateModified":"2025-09-16T15:36:16+00:00","mainEntityOfPage":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/"},"wordCount":1314,"commentCount":0,"publisher":{"@id":"https:\/\/skippay.cz\/blog\/#organization"},"image":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage"},"thumbnailUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","keywords":["B2B","Skip Pay","V\u00e1noce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","url":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/","name":"V\u00e1noce 2025 v e-commerce I Skip Pay","isPartOf":{"@id":"https:\/\/skippay.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage"},"image":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage"},"thumbnailUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","datePublished":"2025-09-16T15:36:14+00:00","dateModified":"2025-09-16T15:36:16+00:00","description":"\u010cesk\u00e1 e-commerce se nadechuje. S kartami leto\u0161n\u00edch V\u00e1noc ale zam\u00edchaj\u00ed volby, marketplaces i kamenn\u00fd retail.","breadcrumb":{"@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#primaryimage","url":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","contentUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2025\/09\/Navrh-bez-nazvu-14.jpg","width":1568,"height":706,"caption":"E-commerce v\u00e1noce 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/skippay.cz\/blog\/e-commerce-vanoce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skippay.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"V\u00e1noce 2025: maturita \u010desk\u00fdch e-shop\u016f"}]},{"@type":"WebSite","@id":"https:\/\/skippay.cz\/blog\/#website","url":"https:\/\/skippay.cz\/blog\/","name":"Blog Skip Pay - p\u00ed\u0161eme srozumiteln\u011b o financ\u00edch | skippay.cz","description":"","publisher":{"@id":"https:\/\/skippay.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skippay.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/skippay.cz\/blog\/#organization","name":"Skip Pay","url":"https:\/\/skippay.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/skippay.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2019\/11\/Logo-MALL_1200x440.png","contentUrl":"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2019\/11\/Logo-MALL_1200x440.png","width":1200,"height":440,"caption":"Skip Pay"},"image":{"@id":"https:\/\/skippay.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/skippay.cz\/blog\/#\/schema\/person\/a194741484cd29937b5279ccfae191e8","name":"Ond\u0159ej Slivka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/621147e904e263438ee8be9518857e1609e31c56266c7b21433be8a196a4406e?s=96&d=mm&r=g","caption":"Ond\u0159ej Slivka"},"description":"Nad\u0161enec do fintechu, technologi\u00ed a B2B marketingu","url":"https:\/\/skippay.cz\/blog\/author\/ondrej-slivka\/"}]}},"_links":{"self":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts\/11839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/comments?post=11839"}],"version-history":[{"count":2,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts\/11839\/revisions"}],"predecessor-version":[{"id":11844,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/posts\/11839\/revisions\/11844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/media\/11840"}],"wp:attachment":[{"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/media?parent=11839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/categories?post=11839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skippay.cz\/blog\/wp-json\/wp\/v2\/tags?post=11839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}