{"id":12094,"date":"2026-01-15T15:26:28","date_gmt":"2026-01-15T14:26:28","guid":{"rendered":"https:\/\/skippay.cz\/blog\/?p=12094"},"modified":"2026-02-10T07:30:33","modified_gmt":"2026-02-10T06:30:33","slug":"case-study-bosonozka","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/case-study-bosonozka\/","title":{"rendered":"Jak\u00a0Bosono\u017eka\u00a0zv\u00fd\u0161ila konverzi o 25 % a sn\u00ed\u017eila nevyzvednut\u00e9 dob\u00edrky o 40 % d\u00edky\u00a0Odlo\u017een\u00e9 platb\u011b\u00a0Skip Pay"},"content":{"rendered":"\n<p>E<strong>\u2011<\/strong>shop\u00a0<strong>Bosono\u017eka<\/strong>\u00a0s t\u00edmto\u00a0n\u00e1kupn\u00edm\u00a0chov\u00e1n\u00edm pracuje dlouhodob\u011b. I proto se rozhodl nab\u00eddnout z\u00e1kazn\u00edk\u016fm\u00a0<strong>Odlo\u017eenou platbu<\/strong>\u00a0<strong>Skip\u00a0Pay<\/strong> \u2013 zp\u016fsob, jak nakupuj\u00edc\u00edm dop\u0159\u00e1t v\u00edc klidu a \u010dasu p\u0159i v\u00fdb\u011bru.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d pr\u00e1v\u011b\u00a0Odlo\u017een\u00e1 platba<\/strong>\u00a0<\/h2>\n\n\n\n<p>Hlavn\u00edm d\u016fvodem\u00a0je\u00a0sez\u00f3nnost po\u0159izov\u00e1n\u00ed obuvi a typick\u00e9 n\u00e1kupn\u00ed chov\u00e1n\u00ed rodi\u010d\u016f. P\u0159ed za\u010d\u00e1tkem \u0161koln\u00edho roku nebo p\u0159ed V\u00e1noci lid\u00e9 \u010dasto objedn\u00e1vaj\u00ed v\u00edce p\u00e1r\u016f bot najednou \u2013 r\u016fzn\u00e9 typy, barvy nebo dv\u011b velikosti stejn\u00e9ho modelu. Platit v\u0161e\u00a0najednou\u00a0ale vytv\u00e1\u0159\u00ed zbyte\u010dn\u00fd tlak.\u00a0<\/p>\n\n\n\n<p>Podle Jaroslava Bedn\u00e1\u0159e,\u00a0Chief\u00a0Technology\u00a0Officer\u00a0z\u00a0Bosono\u017eky, d\u00e1v\u00e1 odlo\u017een\u00e1 platba smysl hlavn\u011b proto, \u017ee z\u00e1kazn\u00edk\u016fm\u00a0poskytuje\u00a0prostor se rozhodnout a\u017e doma. \u201eMohou si objednat v\u00edc p\u00e1r\u016f, vyzkou\u0161et je v klidu a zaplatit jen za to, co jim z\u016fstane. P\u0159esn\u011b tak chceme, aby u n\u00e1s lid\u00e9 nakupovali.\u201c\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak se zm\u011bnilo chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong>\u00a0<\/h2>\n\n\n\n<p>Po zaveden\u00ed Skip\u00a0Pay\u00a0na e<strong>\u2011<\/strong>shopu\u00a0Bosono\u017eka\u00a0se uk\u00e1zalo, \u017ee odlo\u017een\u00e1 platba <strong>v\u00fdrazn\u011b usnad\u0148uje rozhodnut\u00ed v okam\u017eiku n\u00e1kupu<\/strong>. Konverze objedn\u00e1vek placen\u00fdch t\u00edmto zp\u016fsobem je dlouhodob\u011b o 20\u201325 % vy\u0161\u0161\u00ed ne\u017e u standardn\u00ed platby kartou nebo p\u0159evodem.\u00a0<\/p>\n\n\n\n<p>Rozd\u00edl je nejv\u00edce vid\u011bt u dra\u017e\u0161\u00edch model\u016f nebo p\u0159i n\u00e1kupu v\u00edce velikost\u00ed.&nbsp;<strong>Z\u00e1kazn\u00edk v\u00ed, \u017ee fin\u00e1ln\u00ed rozhodnut\u00ed p\u0159ijde a\u017e doma, a nem\u00e1 d\u016fvod n\u00e1kup odkl\u00e1dat nebo opou\u0161t\u011bt ko\u0161\u00edk<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Zm\u011bna se prom\u00edtla i do hodnoty objedn\u00e1vek. Pr\u016fm\u011brn\u00e1 hodnota\u00a0ko\u0161\u00edku se\u00a0v\u00a0Bosono\u017ece\u00a0pohybuje okolo 2 200 K\u010d, p\u0159i\u010dem\u017e u Odlo\u017een\u00e9 platby je zhruba o 18 % vy\u0161\u0161\u00ed ne\u017e u dob\u00edrky. Lid\u00e9 si\u00a0k n\u00e1kupu\u00a0\u010dast\u011bji p\u0159idaj\u00ed i dopl\u0148ky, jako jsou pono\u017eky, impregnace nebo vlo\u017eky do bot. Ne proto, \u017ee by utr\u00e1celi bez rozmyslu, ale proto\u017ee <strong>nejsou pod tlakem zaplatit v\u0161e hned<\/strong>.\u00a0<\/p>\n\n\n\n<p>Bosono\u017eka&nbsp;nab\u00edz\u00ed p\u0159ibli\u017en\u011b 12 tis\u00edc produkt\u016f, a proto nelze&nbsp;vyzdvihnout jen jeden&nbsp;bestseller. Smyslupln\u011bj\u0161\u00ed je pod\u00edvat se na&nbsp;obsah&nbsp;ko\u0161\u00edku. Ten nej\u010dast\u011bji obsahuje dva a\u017e t\u0159i p\u00e1ry obuvi, \u010dasto dv\u011b velikosti stejn\u00e9ho modelu nebo r\u016fzn\u00e9 barevn\u00e9 varianty. Pr\u00e1v\u011b tady d\u00e1v\u00e1 odlo\u017een\u00e1 platba nejv\u011bt\u0161\u00ed smysl.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"633\" src=\"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2026\/01\/case-study-bosonozka.png\" alt=\"\" class=\"wp-image-12105\" srcset=\"https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2026\/01\/case-study-bosonozka.png 1137w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2026\/01\/case-study-bosonozka-300x167.png 300w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2026\/01\/case-study-bosonozka-150x84.png 150w, https:\/\/skippay.cz\/blog\/wp-content\/uploads\/2026\/01\/case-study-bosonozka-768x428.png 768w\" sizes=\"auto, (max-width: 1137px) 100vw, 1137px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dopad na dob\u00edrky, logistiku a opakovan\u00e9 n\u00e1kupy<\/strong>\u00a0<\/h2>\n\n\n\n<p>V\u00fdraznou zm\u011bnu zaznamenal e-shop i u dob\u00edrek.\u00a0<strong>Po zaveden\u00ed Odlo\u017een\u00e9 platby klesl po\u010det nevyzvednut\u00fdch z\u00e1silek t\u00e9m\u011b\u0159 o 40 %<\/strong>. Z\u00e1kazn\u00edci, kte\u0159\u00ed mohou zaplatit a\u017e po vyzkou\u0161en\u00ed, se k n\u00e1kupu stav\u00ed zodpov\u011bdn\u011bji a z\u00e1silky si skute\u010dn\u011b vyzved\u00e1vaj\u00ed.<\/p>\n\n\n\n<p>V sou\u010dasnosti tvo\u0159\u00ed objedn\u00e1vky placen\u00e9 p\u0159es Skip&nbsp;Pay&nbsp;zhruba 15 % v\u0161ech objedn\u00e1vek a tento pod\u00edl d\u00e1l roste, zejm\u00e9na v sez\u00f3nn\u00edch obdob\u00edch. Nej\u010dast\u011bji jde o d\u011btskou a d\u00e1mskou obuv st\u0159edn\u00ed a vy\u0161\u0161\u00ed cenov\u00e9 kategorie, nap\u0159\u00edklad zna\u010dky KOEL,&nbsp;Be&nbsp;Lenka nebo&nbsp;Affenzahn.&nbsp;<\/p>\n\n\n\n<p>Z dat z\u00e1rove\u0148 vypl\u00fdv\u00e1, \u017ee p\u0159ibli\u017en\u011b <strong>35 % z\u00e1kazn\u00edk\u016f se k n\u00e1kup\u016fm se Skip\u00a0Pay\u00a0vrac\u00ed opakovan\u011b<\/strong>. Nej\u010dast\u011bj\u0161\u00ed u\u017eivatelkou je \u017eena ve v\u011bku 30\u201345 let z v\u011bt\u0161\u00edho m\u011bsta, kter\u00e1 nakupuje obuv pro d\u011bti. Postupn\u011b ale roste i skupina mu\u017e\u016f ve v\u011bku 25\u201335 let, kte\u0159\u00ed odlo\u017eenou platbu vyu\u017e\u00edvaj\u00ed p\u0159i n\u00e1kupu obuvi pro voln\u00fd \u010das a sport.\u00a0<\/p>\n\n\n\n<p>Odlo\u017een\u00e1 platba byla\u00a0v e-shopu\u00a0Bosono\u017eka\u00a0integrov\u00e1na jednodu\u0161e prost\u0159ednictv\u00edm dopl\u0148ku na platebn\u00ed br\u00e1n\u011b\u00a0<strong>Comgate<\/strong>, bez nutnosti z\u00e1sadn\u00edch \u00faprav\u00a0checkoutu.\u00a0<\/p>\n\n\n\n<p><strong>P\u0159\u00edpad\u00a0Bosono\u017eky\u00a0ukazuje, \u017ee odlo\u017een\u00e1 platba nen\u00ed jen dal\u0161\u00ed platebn\u00ed metoda. V segmentech, kde z\u00e1kazn\u00edk pot\u0159ebuje \u010das, pom\u00e1h\u00e1 sn\u00ed\u017eit stres, zjednodu\u0161it rozhodov\u00e1n\u00ed a z\u00e1rove\u0148 zlep\u0161it ekonomiku e\u2011shopu.\u00a0<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nakupov\u00e1n\u00ed kvalitn\u00ed obuvi nen\u00ed impulzivn\u00ed z\u00e1le\u017eitost. Zvl\u00e1\u0161\u0165 u d\u011bt\u00ed, kde se velikosti m\u011bn\u00ed rychle, nebo u barefoot obuvi, kde z\u00e1le\u017e\u00ed na \u0161\u00ed\u0159ce, tvaru i pocitu p\u0159i ch\u016fzi. Z\u00e1kazn\u00edci si \u010dasto neobjedn\u00e1vaj\u00ed jen jeden p\u00e1r, ale rovnou dva nebo t\u0159i. Cht\u011bj\u00ed boty doma vyzkou\u0161et a teprve pak se o n\u00e1kupu rozhodnout. <\/p>\n","protected":false},"author":36,"featured_media":12115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,3279,122],"class_list":["post-12094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-case-studies","tag-skip-pay","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak Bosono\u017eka zv\u00fd\u0161ila konverzi o 25 % se Skip Pay I Skip Pay<\/title>\n<meta name=\"description\" content=\"Odlo\u017een\u00e1 platba je pro n\u00e1kup obuvi jako d\u011blan\u00e1. Nev\u011b\u0159\u00edte? 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