{"id":12396,"date":"2026-05-15T13:06:34","date_gmt":"2026-05-15T11:06:34","guid":{"rendered":"https:\/\/skippay.cz\/blog\/?p=12396"},"modified":"2026-05-15T13:10:14","modified_gmt":"2026-05-15T11:10:14","slug":"na-co-si-dat-pozor-pri-implementaci-bnpl","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/na-co-si-dat-pozor-pri-implementaci-bnpl\/","title":{"rendered":"Na co si d\u00e1t pozor p\u0159i implementaci BNPL:\u00a04\u00a0pravidla, kter\u00e1\u00a0rozhoduj\u00ed o v\u00fdsledc\u00edch"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d z\u00e1le\u017e\u00ed na tom, jak BNPL nasad\u00edte&nbsp;<\/strong><\/h2>\n\n\n\n<p>BNPL ovliv\u0148uje z\u00e1kazn\u00edka mnohem d\u0159\u00edve, ne\u017e se dostane do ko\u0161\u00edku. Podle\u202f<a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fskippay.cz.mcas.ms%2Fblog%2Fbnpl-v-eshopech%2F%3FMcasTsid%3D15600&amp;McasCSRF=c7171a860ebf90b5ed2127f3cab6c03f119e91d9af2499de368edf2f077d926c&amp;McasTsid=15600\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testu platebn\u00ed br\u00e1ny Stripe<\/a>\u202fna v\u00edce ne\u017e 150 000 transakc\u00edch p\u0159in\u00e1\u0161\u00ed spr\u00e1vn\u011b nasazen\u00e9 BNPL&nbsp;<strong>pr\u016fm\u011brn\u00fd n\u00e1r\u016fst tr\u017eeb o 14 %<\/strong>. Z\u00e1sadn\u00ed zji\u0161t\u011bn\u00ed:&nbsp;<strong>66 % tohoto objemu tvo\u0159\u00ed \u010dist\u011b nov\u00e9 transakce<\/strong>&nbsp;\u2013&nbsp;tedy&nbsp;z\u00e1kazn\u00edci, kte\u0159\u00ed by bez BNPL n\u00e1kup v\u016fbec nedokon\u010dili. BNPL tedy nekanibalizuje ostatn\u00ed platebn\u00ed metody, ale odemyk\u00e1 nov\u00e9 konverze.\u202f&nbsp;<\/p>\n\n\n\n<p>E-shopy, kter\u00e9 to pochopily a BNPL zapojily do cel\u00e9ho n\u00e1kupn\u00edho\u202ffunnelu, zaznamen\u00e1vaj\u00ed&nbsp;<strong>n\u00e1r\u016fst pr\u016fm\u011brn\u00e9 hodnoty objedn\u00e1vky (AOV) o 30 % a o 20 % vy\u0161\u0161\u00ed frekvenci n\u00e1kup\u016f<\/strong>. Ty, kter\u00e9 BNPL p\u0159idaly jen jako dal\u0161\u00ed \u0159\u00e1dek v platebn\u00edch metod\u00e1ch, tato \u010d\u00edsla neuvid\u00ed.\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.&nbsp;BNPL pat\u0159\u00ed do cel\u00e9ho&nbsp;funnelu,&nbsp;ne jen&nbsp;do ko\u0161\u00edku&nbsp;<\/strong><\/h2>\n\n\n\n<p>Z pohledu UX je nej\u010dast\u011bj\u0161\u00ed chybou to, \u017ee&nbsp;se&nbsp;z\u00e1kazn\u00edk o mo\u017enosti odlo\u017eit nebo rozlo\u017eit platbu dozv\u00ed a\u017e v posledn\u00edm kroku\u202fcheckoutu. Jen\u017ee&nbsp;d\u016fle\u017eit\u00e1&nbsp;rozhodnut\u00ed&nbsp;(kolik koupit, jakou variantu zvolit&nbsp;a&nbsp;jestli v\u016fbec koupit)&nbsp;padaj\u00ed mnohem d\u0159\u00edve.\u202f&nbsp;<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edk, kter\u00fd na produktov\u00e9 str\u00e1nce vid\u00ed \u201e3\u00d7 1 667 K\u010d bez poplatk\u016f\u201c m\u00edsto \u201e5 000 K\u010d\u201c, uva\u017euje o n\u00e1kupu jinak.\u00a0<strong>Psychologick\u00e1 bari\u00e9ra vysok\u00e9 ceny zmiz\u00ed<\/strong>\u00a0d\u0159\u00edv, ne\u017e v\u016fbec dojde k p\u0159id\u00e1n\u00ed do ko\u0161\u00edku.\u202f\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kam&nbsp;BNPL v n\u00e1kupn\u00edm\u202fflow\u202fum\u00edstit&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Homepage<\/strong>.&nbsp;Banner nebo widget sd\u011bluje z\u00e1kazn\u00edkovi hned p\u0159i vstupu, \u017ee m\u016f\u017ee platit po sv\u00e9m. E-shopy, kter\u00e9 takto BNPL komunikuj\u00ed, zaznamen\u00e1vaj\u00ed a\u017e 50% n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti od z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed aktivn\u011b hledaj\u00ed flexibiln\u00ed platby.&nbsp;A\u017e\u202f<a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fskippay.cz.mcas.ms%2Fblog%2Fjak-vybrat-bnpl%2F%3FMcasTsid%3D15600&amp;McasCSRF=c7171a860ebf90b5ed2127f3cab6c03f119e91d9af2499de368edf2f077d926c&amp;McasTsid=15600\" target=\"_blank\" rel=\"noreferrer noopener\">85 % z nich toti\u017e pl\u00e1nuje takto nakupovat opakovan\u011b<\/a>.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Produktov\u00fd detail<\/strong>. Widget\u00a0nebo online kalkula\u010dka p\u0159\u00edmo u ceny produktu je z hlediska konverz\u00ed nejsiln\u011bj\u0161\u00ed bod cel\u00e9ho\u202ffunnelu. Z\u00e1kazn\u00edk vid\u00ed rozlo\u017eenou \u010d\u00e1stku p\u0159esn\u011b ve chv\u00edli, kdy v\u00e1h\u00e1. Tento efekt je obzvl\u00e1\u0161\u0165 v\u00fdrazn\u00fd u kategori\u00ed s vy\u0161\u0161\u00ed pr\u016fm\u011brnou cenou: elektronika, n\u00e1bytek, sportovn\u00ed vybaven\u00ed. 67 % z\u00e1kazn\u00edk\u016f uv\u00e1d\u00ed, \u017ee by bylo ochotno utratit v\u00edce za dra\u017e\u0161\u00ed variantu produktu, pokud maj\u00ed mo\u017enost platbu rozlo\u017eit.\u202f\u00a0<\/p>\n\n\n\n<p><strong>Ko\u0161\u00edk a\u202fcheckout<\/strong>.&nbsp;Z\u00e1klad, ale jako jedin\u00fd\u202ftouchpoint\u202fnesta\u010d\u00ed. V\u202fcheckoutu\u202fje BNPL potvrzen\u00edm rozhodnut\u00ed, kter\u00e9 z\u00e1kazn\u00edk ud\u011blal d\u0159\u00edve, ne m\u00edstem, kde ho teprve p\u0159esv\u011bd\u010dujete.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>E-mailing<\/strong>.\u00a0BNPL komunikovan\u00e9 v e-mailov\u00fdch kampan\u00edch prokazateln\u011b zvy\u0161uje m\u00edru vyu\u017eit\u00ed. Kampan\u011b jako \u201enakup te\u010f a zapla\u0165 a\u017e v lednu\u201c maj\u00ed m\u011b\u0159iteln\u00fd vliv na sez\u00f3nn\u00ed tr\u017eby.\u202f\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Um\u00edst\u011bn\u00ed v ko\u0161\u00edku p\u0159\u00edmo ovliv\u0148uje logistick\u00e9 KPIs\u202f\u00a0<\/strong><\/h2>\n\n\n\n<p>Kde v nab\u00eddce platebn\u00edch metod BNPL zobraz\u00edte, se projev\u00ed nejen na konverz\u00edch, ale i na provozn\u00edch metrik\u00e1ch \u2013 konkr\u00e9tn\u011b na&nbsp;<strong>pod\u00edlu nevyzvednut\u00fdch z\u00e1silek<\/strong>.\u202f&nbsp;<\/p>\n\n\n\n<p>Z\u00e1kazn\u00edci vol\u00ed dob\u00edrku prim\u00e1rn\u011b proto, \u017ee\u00a0<strong>necht\u011bj\u00ed platit p\u0159edem<\/strong>\u00a0za zbo\u017e\u00ed, kter\u00e9 je\u0161t\u011b nevid\u011bli. Odlo\u017een\u00e1 platba tento probl\u00e9m \u0159e\u0161\u00ed identicky, z\u00e1kazn\u00edk zaplat\u00ed a\u017e po doru\u010den\u00ed a prohl\u00e9dnut\u00ed, ale bez rizika nevyzvednut\u00e9 z\u00e1silky pro e-shop.\u202f\u00a0<\/p>\n\n\n\n<p>Z pohledu UX je proto logick\u00e9\u202fv po\u0159ad\u00ed platebn\u00edch metod<strong>&nbsp;um\u00edstit BNPL nad dob\u00edrku<\/strong>, nebo ji rovnou nahradit. Z\u00e1kazn\u00edk vid\u00ed bezplatnou alternativu d\u0159\u00edv, ne\u017e s\u00e1hne po dob\u00edrce.\u202f&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159\u00edklad z praxe: Sportovna\u202f&nbsp;<\/strong><\/h3>\n\n\n\n<p>E-shop Sportovna m\u00e1&nbsp;<strong>Skip\u202fPay\u202fv nab\u00eddce plateb na prvn\u00edm m\u00edst\u011b<\/strong>&nbsp;\u2013 z\u00e1kazn\u00edk ho vid\u00ed jako v\u00fdchoz\u00ed volbu je\u0161t\u011b p\u0159ed dob\u00edrkou i platbou kartou. Dob\u00edrka je nav\u00edc zpoplatn\u011bna (49 K\u010d), tak\u017ee z\u00e1kazn\u00edci p\u0159irozen\u011b vol\u00ed bezplatnou odlo\u017eenou platbu. Jde o&nbsp;jednoduchou&nbsp;UX zm\u011bnu s m\u011b\u0159iteln\u00fdm dopadem na logistiku.\u202f&nbsp;<\/p>\n\n\n\n<p><em>Zdroj:\u202f<\/em><a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fwww.sportovna.cz.mcas.ms%2Fo-nakupu%2Fdoprava-a-platba%2F%3FMcasTsid%3D15600&amp;McasCSRF=c7171a860ebf90b5ed2127f3cab6c03f119e91d9af2499de368edf2f077d926c&amp;McasTsid=15600\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sportovna \u2013 doprava a platba<\/em><\/a>\u202f&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co to znamen\u00e1 pro KPIs\u00a0<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ni\u017e\u0161\u00ed pod\u00edl nevyzvednut\u00fdch z\u00e1silek \u2192 ni\u017e\u0161\u00ed n\u00e1klady na logistiku a zp\u011btn\u00e9 z\u00e1silky\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e9n\u011b dob\u00edrek \u2192 m\u00e9n\u011b administrativy i blokovan\u00e9ho zbo\u017e\u00ed&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odlo\u017een\u00e1 platba sni\u017euje vyu\u017e\u00edv\u00e1n\u00ed dob\u00edrky\u202f<a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fskippay.cz.mcas.ms%2Fpro-eshop%3FMcasTsid%3D15600&amp;McasCSRF=c7171a860ebf90b5ed2127f3cab6c03f119e91d9af2499de368edf2f077d926c&amp;McasTsid=15600\" target=\"_blank\" rel=\"noreferrer noopener\">o 9 % i bez jej\u00edho zpoplatn\u011bn\u00ed<\/a>\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Dv\u011b propozice pokr\u00fdvaj\u00ed r\u016fzn\u00e9 n\u00e1kupn\u00ed situace\u202f&nbsp;<\/strong><\/h2>\n\n\n\n<p>BNPL&nbsp;produkty&nbsp;nejsou v\u0161echny stejn\u00e9. V praxi jde o dv\u011b odli\u0161n\u00e9 z\u00e1kaznick\u00e9 pot\u0159eby, kter\u00e9 se vz\u00e1jemn\u011b nevylu\u010duj\u00ed,&nbsp;a nasazen\u00ed obou od prvn\u00edho dne v\u00fdrazn\u011b roz\u0161\u00ed\u0159\u00ed z\u00e1b\u011br.\u202f&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Odlo\u017een\u00e1 platba<\/strong>\u202f\u0159e\u0161\u00ed z\u00e1kazn\u00edka, kter\u00fd chce nejd\u0159\u00edv zbo\u017e\u00ed vid\u011bt a a\u017e pak zaplatit. Funguje nejl\u00e9pe pro n\u00e1kupy do 10 000 K\u010d. Je to p\u0159\u00edm\u00e1, bezplatn\u00e1 alternativa dob\u00edrky a z pohledu z\u00e1kazn\u00edka jde o stejn\u00fd komfort jako n\u00e1kup v kamenn\u00e9m obchod\u011b.\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>N\u00e1kup na T\u0159etinu<\/strong>\u202f\u0159e\u0161\u00ed z\u00e1kazn\u00edka, kter\u00fd by r\u00e1d koupil, ale nechce nebo nem\u016f\u017ee zaplatit celou \u010d\u00e1stku najednou. Platba se bez\u00faro\u010dn\u011b rozd\u011bl\u00ed do t\u0159\u00ed spl\u00e1tek.&nbsp;Je ide\u00e1ln\u00ed pro n\u00e1kupy od 1 000 K\u010d v\u00fd\u0161, nejsiln\u011bj\u0161\u00ed efekt m\u00e1 u vy\u0161\u0161\u00edch AOV. 25 % z\u00e1kazn\u00edk\u016f uv\u00e1d\u00ed, \u017ee by d\u00edky mo\u017enosti rozlo\u017eit platbu p\u0159idali ke sv\u00e9mu n\u00e1kupu dal\u0161\u00ed polo\u017eky.\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case study:\u202fBosono\u017eka\u202f&nbsp;<\/strong><\/h3>\n\n\n\n<p>Obuv Bosono\u017eka\u202fje p\u0159\u00edkladem e-shopu, kde odlo\u017een\u00e1 platba\u00a0kr\u00e1sn\u011b\u00a0zapad\u00e1 do z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed. Z\u00e1kazn\u00edci si typicky\u00a0<strong>objedn\u00e1vaj\u00ed dva a\u017e t\u0159i p\u00e1ry najednou<\/strong>\u00a0(r\u016fzn\u00e9 velikosti nebo barevn\u00e9 varianty)\u00a0a rozhoduj\u00ed se a\u017e po vyzkou\u0161en\u00ed doma.\u202f\u00a0<\/p>\n\n\n\n<p><strong>Po zaveden\u00ed Skip\u202fPay&nbsp;data uk\u00e1zala:\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konverze objedn\u00e1vek p\u0159es odlo\u017eenou platbu je dlouhodob\u011b&nbsp;<strong>o<\/strong>\u202f<strong>20\u201325 % vy\u0161\u0161\u00ed<\/strong>\u202fne\u017e u platby kartou nebo p\u0159evodem.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u016fm\u011brn\u00e1 hodnota ko\u0161\u00edku je u odlo\u017een\u00e9 platby\u00a0<strong>o\u202f18 % vy\u0161\u0161\u00ed<\/strong>\u202fne\u017e u dob\u00edrky;\u00a0z\u00e1kazn\u00edci bez platebn\u00edho tlaku p\u0159id\u00e1vaj\u00ed dopl\u0148ky (pono\u017eky, impregnace, vlo\u017eky do bot).\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u010det nevyzvednut\u00fdch z\u00e1silek&nbsp;<strong>klesl o<\/strong>\u202f<strong>40 %<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skip Pay\u202fdnes tvo\u0159\u00ed p\u0159ibli\u017en\u011b\u202f<strong>15 % v\u0161ech objedn\u00e1vek<\/strong>\u202fa tento pod\u00edl d\u00e1l roste.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>35 % z\u00e1kazn\u00edk\u016f<\/strong>\u202fse k platb\u011b p\u0159es Skip Pay\u202fvrac\u00ed opakovan\u011b.\u00a0<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201eZ\u00e1kazn\u00edci si mohou objednat v\u00edc p\u00e1r\u016f,&nbsp;v\u202fklidu je&nbsp;vyzkou\u0161et&nbsp;a zaplatit jen za to, co&nbsp;si nechaj\u00ed. P\u0159esn\u011b tak chceme, aby u n\u00e1s lid\u00e9 nakupovali.&#8221; \u2014 Jaroslav Bedn\u00e1\u0159, CTO\u202fBosono\u017eka\u202f<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fskippay.cz.mcas.ms%2Fblog%2Fcase-study-bosonozka%2F%3FMcasTsid%3D15600&amp;McasCSRF=c7171a860ebf90b5ed2127f3cab6c03f119e91d9af2499de368edf2f077d926c&amp;McasTsid=15600\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Case study\u202fBosono\u017eka\u202f\u2013 Skip Pay blog, 2026<\/em><\/a>\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Z produktov\u00e9ho pohledu:<\/strong>&nbsp;E-shopy, kter\u00e9 nab\u00edz\u00ed pouze jednu z variant, ztr\u00e1cej\u00ed konverze v t\u00e9 druh\u00e9 skupin\u011b z\u00e1kazn\u00edk\u016f. Ob\u011b propozice spolu nesoupe\u0159\u00ed \u2013 obsluhuj\u00ed r\u016fzn\u00e9 momenty rozhodov\u00e1n\u00ed.\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Kvalita integrace ovliv\u0148uje z\u00e1kaznick\u00fd z\u00e1\u017eitek,\u202fnejen\u202ftechnick\u00fd t\u00fdm\u202f&nbsp;<\/strong><\/h2>\n\n\n\n<p>Developer\u202fExperience\u202f(DX) \u2013 tedy to, jak snadn\u00e9 a robustn\u00ed je technick\u00e9 napojen\u00ed \u2013 se p\u0159\u00edmo prom\u00edt\u00e1 do plynulosti z\u00e1kaznick\u00e9ho\u202fflow. \u0160patn\u011b implementovan\u00e9 BNPL zp\u016fsobuje v\u00fdpadky v\u202fcheckoutu, nejasn\u00e9 chybov\u00e9 stavy a zbyte\u010dn\u00fd drop v posledn\u00edm kroku\u202ffunnelu.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Na co se zam\u011b\u0159it p\u0159i implementaci:<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Sandbox prost\u0159ed\u00ed<\/strong>\u202fje z\u00e1klad. Bez mo\u017enosti\u00a0vyzkou\u0161et\u00a0cel\u00fd pr\u016fchod objedn\u00e1vkou v testovac\u00edm prost\u0159ed\u00ed riskujete, \u017ee chyby odhal\u00edte a\u017e u re\u00e1ln\u00fdch z\u00e1kazn\u00edk\u016f v produkci. Ka\u017ed\u00fd v\u00fdpadek v\u202fcheckoutu\u202fje p\u0159\u00edm\u00e1 ztr\u00e1ta konverze.\u202f\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Precheck\u202f(sk\u00f3ring)<\/strong>\u202fje kritick\u00e1 UX komponenta, kter\u00e1 se \u010dasto podce\u0148uje. Jde o mechanismus, kter\u00fd je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm platby zjist\u00ed, zda z\u00e1kazn\u00edk BNPL m\u016f\u017ee vyu\u017e\u00edt. Pokud ne, platebn\u00ed metoda se mu elegantn\u011b nezobraz\u00ed\u00a0(nebo se zobraz\u00ed s jasnou informac\u00ed). \u0160patn\u011b implementovan\u00fd precheck zp\u016fsobuje situaci, kdy z\u00e1kazn\u00edk projde\u202fcheckoutem, vybere BNPL a a\u017e na konci dostane zam\u00edtnut\u00ed. To je jeden z nejhor\u0161\u00edch UX moment\u016f v cel\u00e9m n\u00e1kupn\u00edm procesu.\u202f\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Rychlost a stabilita API<\/strong>\u202fovliv\u0148uje celkov\u00fd \u010das\u202fcheckoutu. Pomal\u00e1 odezva nebo nestabiln\u00ed napojen\u00ed p\u0159id\u00e1vaj\u00ed t\u0159en\u00ed p\u0159esn\u011b tam, kde chcete z\u00e1kazn\u00edka udr\u017eet.\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Dostupnost integrace p\u0159es plugin<\/strong>\u202fje relevantn\u00ed pro e-shopy na platform\u00e1ch jako\u202fShoptet,\u202fWooCommerce\u202fnebo\u202fFastcentrik\u202f\u2013 aktivace v administraci na p\u00e1r kliknut\u00ed bez z\u00e1sahu do k\u00f3du v\u00fdrazn\u011b sni\u017euje riziko chyb p\u0159i nasazen\u00ed.\u202fBosono\u017eka\u202fnap\u0159\u00edklad integrovala Skip\u202fPay\u202fp\u0159es dopln\u011bk na platebn\u00ed br\u00e1n\u011b\u202fComgate\u202fbez nutnosti z\u00e1sadn\u00edch \u00faprav\u202fcheckoutu.\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><em>Zdroj hodnocen\u00ed DX:\u202f<\/em><a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fskippay.cz.mcas.ms%2Fblog%2Fnejjednodussi-bnpl-reseni-na-trhu%2F%3FMcasTsid%3D15600&amp;McasCSRF=c7171a860ebf90b5ed2127f3cab6c03f119e91d9af2499de368edf2f077d926c&amp;McasTsid=15600\" target=\"_blank\" rel=\"noreferrer noopener\"><em>DX\u202fHeroes, citov\u00e1no p\u0159es Skip Pay blog<\/em><\/a>\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BNPL se vypl\u00e1c\u00ed,&nbsp;ale jen kdy\u017e ho&nbsp;nasad\u00edte&nbsp;dob\u0159e\u202f&nbsp;<\/strong><\/h2>\n\n\n\n<p>DATART,\u202fBosono\u017eka, Sportovna a des\u00edtky tis\u00edc jin\u00fdch e-shop\u016f ukazuj\u00ed, \u017ee BNPL nen\u00ed jen dal\u0161\u00ed \u0159\u00e1dek v nab\u00eddce plateb; zp\u016fsob jeho implementace\u00a0<strong>p\u0159\u00edmo ovliv\u0148uje,\u00a0jak z\u00e1kazn\u00edk v\u00e1\u0161 e-shop vn\u00edm\u00e1<\/strong>\u00a0\u2013 jestli u v\u00e1s nakoup\u00ed pohodln\u011b, jestli se vr\u00e1t\u00ed, jestli si vyzvedne z\u00e1silku.\u202f\u00a0<\/p>\n\n\n\n<p>Nejlep\u0161\u00ed v\u00fdsledky&nbsp;nam\u011b\u0159\u00edme&nbsp;tam, kde je BNPL&nbsp;<strong>sou\u010d\u00e1st\u00ed produktov\u00e9ho my\u0161len\u00ed od prvn\u00ed str\u00e1nky a\u017e po\u202fcheckout<\/strong>. Kde ho z\u00e1kazn\u00edk vid\u00ed d\u0159\u00edv, ne\u017e za\u010dne v\u00e1hat. Kde v ko\u0161\u00edku p\u0159irozen\u011b nahrad\u00ed dob\u00edrku. Kde ob\u011b propozice obsluhuj\u00ed r\u016fzn\u00e9 z\u00e1kazn\u00edky ve spr\u00e1vn\u00fd moment.\u202f&nbsp;<\/p>\n\n\n\n<p>Technick\u00e1 integrace je dnes ot\u00e1zka dn\u016f. Konkuren\u010dn\u00ed v\u00fdhoda&nbsp;p\u0159ijde (nebo ne) a\u017e podle toho, co ud\u011bl\u00e1te&nbsp;pak.\u202f&nbsp;<\/p>\n\n\n\n<p><strong>Kl\u00ed\u010dov\u00e9 ot\u00e1zky, kter\u00e9&nbsp;si&nbsp;stoj\u00ed za to polo\u017eit:\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Komunikujeme BNPL v cel\u00e9m\u202ffunnelu, nebo jen v\u202fcheckoutu?\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je BNPL v ko\u0161\u00edku um\u00edst\u011bn\u00e9 tak, aby p\u0159irozen\u011b nahrazovalo dob\u00edrku?\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nab\u00edz\u00edme ob\u011b propozice, nebo jen jednu?\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1me otestovan\u00fd\u202fprecheck\u202ftak, aby zam\u00edtnut\u00ed nenaru\u0161ilo UX?\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sledujeme po spu\u0161t\u011bn\u00ed spr\u00e1vn\u00e9\u202fKPIs\u202f\u2013 AOV, konverzn\u00ed pom\u011br, pod\u00edl nevyzvednut\u00fdch z\u00e1silek?\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>E-shopy, kter\u00e9 tyto ot\u00e1zky zodpov\u00ed d\u0159\u00edv, ne\u017e BNPL spust\u00ed, uvid\u00ed v\u00fdsledky rychleji a bez zbyte\u010dn\u00e9ho t\u0159en\u00ed.\u202f&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BNPL je dnes dostupn\u00e9 na 42 z TOP 100 \u010desk\u00fdch e-shop\u016f a z\u00e1kazn\u00edci ho aktivn\u011b vyhled\u00e1vaj\u00ed \u2013 jen\u017ee samotn\u00e9 p\u0159id\u00e1n\u00ed platebn\u00ed metody do ko\u0161\u00edku v\u00fdsledky nep\u0159inese. Rozhoduje to, jak ji zasad\u00edte do cel\u00e9ho n\u00e1kupn\u00edho\u202fflow. Tady jsou \u010dty\u0159i oblasti, na kter\u00e9 se zam\u011b\u0159it z pohledu UX, produktu a kl\u00ed\u010dov\u00fdch metrik.\u202f <\/p>\n","protected":false},"author":36,"featured_media":12405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,17,21,122,2065],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-odlozena-platba","tag-platebni-metody","tag-skip-pay","tag-tretina","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na co si d\u00e1t pozor p\u0159i implementaci BNPL | Skip Pay<\/title>\n<meta name=\"description\" content=\"O \u00fasp\u011bchu BNPL rozhoduje, jak ji zasad\u00edte do n\u00e1kupn\u00edho\u202fflow. 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