{"id":1395,"date":"2020-05-14T17:06:03","date_gmt":"2020-05-14T16:06:03","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=1395"},"modified":"2025-05-06T16:54:32","modified_gmt":"2025-05-06T14:54:32","slug":"opousteni-kosiku-stoji-ceske-e-shopy-miliardy","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/opousteni-kosiku-stoji-ceske-e-shopy-miliardy\/","title":{"rendered":"Opou\u0161t\u011bn\u00ed ko\u0161\u00edku stoj\u00ed \u010desk\u00e9 e-shopy miliardy ro\u010dn\u011b – \u010d\u00e1st 1\/2"},"content":{"rendered":"\n

Jak z\u00e1kazn\u00edka v posledn\u00ed f\u00e1zi n\u00e1kupu neodradit? Je jasn\u00e9, \u017ee s pouh\u00fdm um\u00edst\u011bn\u00edm zbo\u017e\u00ed do ko\u0161\u00edku je\u0161t\u011b nen\u00ed n\u00e1kup<\/a> zavr\u0161en. Pokud ale z\u00e1kazn\u00edk dojde a\u017e k rekapitulaci objedn\u00e1vky a m\u00edsto zaplacen\u00ed ji zru\u0161\u00ed, je mo\u017en\u00e9 vytu\u0161it, \u017ee jej e-shop v posledn\u00ed chv\u00edli n\u011b\u010d\u00edm odradil. D\u016fvody p\u0159itom b\u00fdvaj\u00ed podobn\u00e9 a opakuj\u00ed se. Jak tomu p\u0159edej\u00edt?<\/p>\n\n\n\n

1. Drah\u00e1 doprava nen\u00ed jedinou p\u0159ek\u00e1\u017ekou<\/strong><\/h2>\n\n\n\n

Posledn\u00edm krokem v r\u00e1mci n\u00e1kupu b\u00fdv\u00e1 v\u00fdb\u011br dopravy a platebn\u00ed metody a pr\u00e1v\u011b tento bod je velmi \u010dasto kamenem \u00farazu. Nejv\u011bt\u0161\u00edm probl\u00e9mem spojen\u00fdm s volbou p\u0159epravy a platbou online<\/a> p\u0159itom b\u00fdvaj\u00ed nep\u0159\u00edjemn\u00e1 p\u0159ekvapen\u00ed. P\u0159\u00edli\u0161 drah\u00e9 po\u0161tovn\u00e9, nevyhovuj\u00edc\u00ed nab\u00eddka dopravy \u010di \u0161patn\u00e1 nab\u00eddka platebn\u00edch metod<\/strong>, to v\u0161e jsou d\u016fvody, kter\u00e9 od fin\u00e1ln\u00edho zaplacen\u00ed obsahu ko\u0161\u00edku odrad\u00ed 61 % t\u011bch, kte\u0159\u00ed n\u00e1kup nedokon\u010d\u00ed.<\/p>\n\n\n

TIP!<\/div>
Pod\u00edvejte se na dal\u0161\u00ed mo\u017enosti plateb na internetu<\/a><\/b>, jak\u00e9 jsou jejich v\u00fdhody a nev\u00fdhody a kdy se hod\u00ed danou metodu integrovat. <\/div><\/div>\n\n\n\n

St\u00e1v\u00e1 se, \u017ee e-shop z\u00e1kazn\u00edky l\u00e1k\u00e1 na zbo\u017e\u00ed za v\u00fdhodn\u00e9 ceny, aby si n\u00e1sledn\u011b v\u0161e \u201evykompenzoval\u201c vysok\u00fdm po\u0161tovn\u00fdm, nebo dokonce zpoplatn\u011bn\u00edm jednotliv\u00fdch typ\u016f plateb. N\u011bco takov\u00e9ho z\u00e1kazn\u00edka rozhodn\u011b nepot\u011b\u0161\u00ed. Je proto dobr\u00e9 b\u00fdt v\u017edy co nejotev\u0159en\u011bj\u0161\u00ed a alespo\u0148 p\u0159ibli\u017enou cenu dopravy zbo\u017e\u00ed v ko\u0161\u00edku z\u00e1kazn\u00edk\u016fm transparentn\u011b zobrazovat po celou dobu n\u00e1kupu, ide\u00e1ln\u011b u\u017e v detailu produktu, je\u0161t\u011b ne\u017e se z\u00e1kazn\u00edk dostane do ko\u0161\u00edku.<\/p>\n\n\n\n

Obecn\u011b je\u0161t\u011b dodnes bylo o\u010dek\u00e1van\u00fdm standardem, \u017ee za platbu by z\u00e1kazn\u00edk platit nem\u011bl, p\u0159i\u010dem\u017e v\u00fdjimkou jsou jen objedn\u00e1vky na dob\u00edrku<\/a> \u010di na spl\u00e1tky<\/a>. Mnoho z\u00e1kazn\u00edk\u016f o\u010dek\u00e1v\u00e1, \u017ee p\u0159i p\u0159ekro\u010den\u00ed konkr\u00e9tn\u00ed ceny objedn\u00e1vky je zdarma\u00a0i\u00a0doprava. Cenov\u00e1 hranice se li\u0161\u00ed dle druhu zbo\u017e\u00ed a s n\u00edm spojenou mar\u017e\u00ed. B\u011b\u017en\u011b vid\u00edme dopravu zdarma u\u00a0objedn\u00e1vky za 1 000\u20132 000 K\u010d u mal\u00e9ho zbo\u017e\u00ed a 5 000\u201310 000 K\u010d u velk\u00e9ho zbo\u017e\u00ed, jako je t\u0159eba chladni\u010dka.<\/p>\n\n\n\n

\"Nespokojen\u00fd
Spokojen\u00fd z\u00e1kazn\u00edk je z\u00e1klad. Odstra\u0148te zbyte\u010dn\u00e9 p\u0159ek\u00e1\u017eky ve va\u0161em e-shopu.<\/figcaption><\/figure>\n\n\n\n

2. Cenov\u00e1 p\u0159ir\u00e1\u017eka a\u017e jako p\u0159ekvapen\u00ed v ko\u0161\u00edku<\/strong><\/h2>\n\n\n\n

Jedn\u00edm ze z\u00e1drhel\u016f je tak\u00e9 cenov\u00e1 p\u0159ir\u00e1\u017eka za dopravu zbo\u017e\u00ed nadm\u011brn\u00e9 velikosti<\/strong>. Ta b\u00fdv\u00e1 stanovena zhruba ve v\u00fd\u0161i p\u0159ibli\u017en\u011b 150 a\u017e 200 K\u010d v z\u00e1vislosti na konkr\u00e9tn\u00edm dopravci. Takov\u00fd poplatek samoz\u0159ejm\u011b d\u00e1v\u00e1 smysl, proto\u017ee p\u0159eprava nadm\u011brn\u00fdch p\u0159edm\u011bt\u016f skute\u010dn\u011b znamen\u00e1 vy\u0161\u0161\u00ed n\u00e1klady pro e-shop. I zde se ov\u0161em vyplat\u00ed maxim\u00e1ln\u00ed transparentnost. Pokud je doprava u produkt\u016f vy\u0161\u0161\u00edch rozm\u011br\u016f dra\u017e\u0161\u00ed, je dobr\u00e9 to srozumiteln\u011b uv\u00e1d\u011bt, t\u0159eba hned v popisu produktu.<\/p>\n\n\n\n

Otev\u0159enost a f\u00e9rov\u00fd p\u0159\u00edstup se zkr\u00e1tka vyplat\u00ed a kvalitn\u00ed nab\u00eddka dopravy a platebn\u00edch mo\u017enost\u00ed je stejn\u011b d\u016fle\u017eit\u00e1 jako kvalitn\u00ed nab\u00eddka zbo\u017e\u00ed. Pokud z\u00e1kazn\u00edkovi nab\u00eddnete v\u00fdb\u011br z t\u011bch nejlep\u0161\u00edch logistick\u00fdch slu\u017eeb v\u010detn\u011b mo\u017enosti osobn\u00edho p\u0159evzet\u00ed, jist\u011b jej pot\u011b\u0161\u00edte. Plusov\u00e9 body lze stejn\u011b tak nahnat i na platebn\u00edch mo\u017enostech, jako je snadn\u00e1 platba p\u0159es Apple Pay<\/a> a Google Pay, nebo t\u0159eba n\u00e1kup \u201ena jeden klik\u201c za pomoci odlo\u017een\u00e9 platby<\/a>.<\/p>\n\n\n

TIP!<\/div>
Odlo\u017een\u00e1 platba<\/a> p\u0159in\u00e1\u0161\u00ed e-shop\u016fm a jejich z\u00e1kazn\u00edk\u016fm celou \u0159adu v\u00fdhod. P\u0159e\u010dt\u011bte si, pro\u010d s jej\u00edm zaveden\u00edm neot\u00e1let.<\/a><\/b><\/div><\/div>\n\n\n\n

3. Slo\u017eitost formul\u00e1\u0159e z p\u0159elomu tis\u00edcilet\u00ed a nutnost registrace<\/strong><\/h2>\n\n\n\n

Velmi \u010dast\u00fdm d\u016fvodem pro storno n\u00e1kupu je tak\u00e9 p\u0159\u00edli\u0161n\u00e1 touha e-shop\u016f po registraci z\u00e1kazn\u00edk\u016f a s t\u00edm spojen\u00e9 neintuitivn\u00ed registra\u010dn\u00ed formul\u00e1\u0159e. \u010casto chyb\u00ed t\u0159eba na\u0161ept\u00e1va\u010d adresy, nebo mo\u017enost dokon\u010dit n\u00e1kup bez registrace. A co t\u0159eba p\u0159ihl\u00e1\u0161en\u00ed p\u0159es Google nebo Facebook? To je u mnoha e-shop\u016f zak\u00e1zan\u00e9 slovo a na konverzn\u00edm pom\u011bru se to viditeln\u011b projevuje. <\/p>\n\n\n\n

N\u011bkter\u00e9 e-shopy maj\u00ed tendenci nutit z\u00e1kazn\u00edka do registrace je\u0161t\u011b p\u0159ed dokon\u010den\u00edm n\u00e1kupu. V takov\u00e9m p\u0159\u00edpad\u011b je bu\u010fto p\u0159\u00edmo vy\u017eadov\u00e1na, nebo je obt\u011b\u017euj\u00edc\u00edm zp\u016fsobem podsouv\u00e1na po celou dobu n\u00e1kupu. P\u0159\u00edli\u0161n\u00fd tlak na registraci ale mnohdy vede k tomu, \u017ee z\u00e1kazn\u00edk rad\u011bji odejde nakoupit jinam, kde ho obchod registrac\u00ed neobt\u011b\u017euje.<\/p>\n\n\n\n

Pr\u00e1v\u011b tato chyba e-shop\u016f je d\u016fvodem pro zru\u0161en\u00ed objedn\u00e1vky pro 35 % \u201eodpadl\u00edk\u016f\u201c p\u0159i dokon\u010dov\u00e1n\u00ed objedn\u00e1vky.<\/p>\n\n\n

TIP!<\/div>
Z\u00edskejte nov\u00e9 z\u00e1kazn\u00edky pro sv\u016fj e-shop a minimalizujte rizika<\/a><\/b> podnik\u00e1n\u00ed.<\/div><\/div>\n\n\n\n

Co m\u016f\u017ee z\u00edskat registrac\u00ed na va\u0161em e-shopu?<\/strong><\/p>\n\n\n\n

\u0158e\u0161en\u00edm je registraci z\u00e1kazn\u00edk\u016fm nevnucovat a nab\u00edzet ji a\u017e po dokon\u010den\u00ed n\u00e1kupu. V r\u00e1mci objedn\u00e1vky ji\u017e u\u017eivatel prakticky v\u0161echna pot\u0159ebn\u00e1 data zadal, tak\u017ee sta\u010d\u00ed, aby registraci potvrdil zad\u00e1n\u00edm hesla a v\u00ed, \u017ee p\u0159i p\u0159\u00ed\u0161t\u00edm n\u00e1kupu ji\u017e nebude muset v\u0161e vypl\u0148ovat znovu. Samotn\u00e9 ulo\u017een\u00ed \u00fadaj\u016f pro p\u0159\u00edpad dal\u0161\u00edho n\u00e1kupu ale obvykle neb\u00fdv\u00e1 pro z\u00e1kazn\u00edky dostate\u010dn\u011b motivuj\u00edc\u00ed.<\/p>\n\n\n\n

Je nutn\u00e9 jasn\u011b uk\u00e1zat, v \u010dem v\u00fdhoda registrace spo\u010d\u00edv\u00e1, a pro zv\u00fd\u0161en\u00ed po\u010dtu registrovan\u00fdch u\u017eivatel\u016f e-shopu pom\u016f\u017ee, pokud z\u00e1kazn\u00edk s registrac\u00ed z\u00edsk\u00e1 dostate\u010dn\u011b atraktivn\u00ed bonusy \u2013 nap\u0159\u00edklad slevu na p\u0159\u00ed\u0161t\u00ed n\u00e1kup \u010di jin\u00e9 exkluzivn\u00ed slevy<\/a>, mo\u017enost sledov\u00e1n\u00ed stavu objedn\u00e1vky, dopravu zdarma, p\u0159\u00edpadn\u011b sn\u00ed\u017een\u00ed minim\u00e1ln\u00ed ceny objedn\u00e1vky pro bezplatn\u00e9 doru\u010den\u00ed atd.<\/p>\n\n\n\n

Krom\u011b dostate\u010dn\u00fdch bonus\u016f je pak velmi d\u016fle\u017eit\u00e9 tak\u00e9 pohodl\u00ed p\u0159i registraci. \u010c\u00edm krat\u0161\u00ed a rychlej\u0161\u00ed proces je, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee jej z\u00e1kazn\u00edk dokon\u010d\u00ed a znovu se proklik\u00e1 a\u017e k va\u0161\u00ed platebn\u00ed br\u00e1n\u011b<\/a>.K zamy\u0161len\u00ed je i to, zda je opravdu nutn\u00e9 vynucovat si p\u0159i registraci do e-shopu bezpe\u010dn\u00e1 hesla. I nekompromisn\u00ed n\u00e1roky nadlouh\u00e1 hesla obsahuj\u00edc\u00ed vy\u0161\u0161\u00ed po\u010det znak\u016f, \u010d\u00edslice a speci\u00e1ln\u00ed znaky toti\u017e mohou z\u00e1kazn\u00edka od dokon\u010den\u00ed registrace a n\u00e1kupu odradit.<\/p>\n\n\n\n

Shrnut\u00ed<\/strong><\/p>\n\n\n\n

    \n
  1. Z\u00e1kazn\u00edci nemaj\u00ed r\u00e1di p\u0159ekvapen\u00ed a pokud je zasko\u010d\u00edte vysokou cenou dopravy \u010di poplatkem za platbu, objedn\u00e1vku s vysokou pravd\u011bpodobnost\u00ed nedokon\u010d\u00ed. Sna\u017ete se v tomhle ohledu b\u00fdt co mo\u017en\u00e1 nejtransparentn\u011bj\u0161\u00ed. Doprava za rozumnou cenu a kvalitn\u00ed platebn\u00ed mo\u017enosti bez zbyte\u010dn\u00fdch poplatk\u016f jsou dobr\u00fdm z\u00e1kladem.<\/li>\n\n\n\n
  2. Rozmyslete si, jestli je nutn\u00e9, aby se z\u00e1kazn\u00edci registrovali p\u0159ed n\u00e1kupem. A\u010dkoli je ve va\u0161em z\u00e1jmu, aby si u v\u00e1s vytvo\u0159ili \u00fa\u010det, nen\u00ed dobr\u00e9 z\u00e1kazn\u00edka povinnou registrac\u00ed odradit od n\u00e1kupu. Nab\u00eddku registrace nechte na konec a nebojte se z\u00e1kazn\u00edka k registraci pat\u0159i\u010dn\u011b motivovat, nap\u0159\u00edklad speci\u00e1ln\u00edmi slevami \u010di jin\u00fdmi v\u00fdhodami.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Da\u0159\u00ed se v\u00e1m potenci\u00e1ln\u00ed z\u00e1kazn\u00edky dostat na sv\u016fj web, nal\u00e1kat je na konkr\u00e9tn\u00ed zbo\u017e\u00ed, ale k n\u00e1kupu nakonec stejn\u011b nedojde? Nejste v tom sami. Opu\u0161t\u011bn\u00edm ko\u0161\u00edku kon\u010d\u00ed zhruba 60\u201370 % v\u0161ech objedn\u00e1vek v \u010desk\u00fdch e-shopech. V\u00a0roce 2019 jejich obrat dos\u00e1hl 161 miliard korun, tedy jen za lo\u0148sk\u00fd rok takto \u201ep\u0159i\u0161ly\u201c minim\u00e1ln\u011b o 240 miliard korun.<\/p>\n","protected":false},"author":6,"featured_media":1624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,17,21],"class_list":["post-1395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-odlozena-platba","tag-platebni-metody","entry"],"acf":[],"yoast_head":"\nNeztra\u0165te z\u00e1kazn\u00edka v posledn\u00ed f\u00e1zi n\u00e1kupu na e-shopu | Skip Pay<\/title>\n<meta name=\"description\" content=\"Online n\u00e1kup mus\u00ed b\u00fdt pro z\u00e1kazn\u00edka snadn\u00fd, aby byla objedn\u00e1vka dokon\u010dena. \ud83d\uded2 P\u0159\u00edn\u00e1\u0161\u00edme tipy, jak se vyhnout nej\u010dast\u011bj\u0161\u00edm chyb\u00e1m v ko\u0161\u00edku. \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skippay.cz\/blog\/opousteni-kosiku-stoji-ceske-e-shopy-miliardy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neztra\u0165te z\u00e1kazn\u00edka v posledn\u00ed f\u00e1zi n\u00e1kupu na e-shopu | Skip Pay\" \/>\n<meta property=\"og:description\" content=\"Online n\u00e1kup mus\u00ed b\u00fdt pro z\u00e1kazn\u00edka snadn\u00fd, aby byla objedn\u00e1vka dokon\u010dena. \ud83d\uded2 P\u0159\u00edn\u00e1\u0161\u00edme tipy, jak se vyhnout nej\u010dast\u011bj\u0161\u00edm chyb\u00e1m v ko\u0161\u00edku. \ud83d\udca1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skippay.cz\/blog\/opousteni-kosiku-stoji-ceske-e-shopy-miliardy\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Skip Pay - 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