{"id":1400,"date":"2020-09-22T17:02:50","date_gmt":"2020-09-22T16:02:50","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=1400"},"modified":"2024-04-08T07:27:13","modified_gmt":"2024-04-08T06:27:13","slug":"technologie-meni-platby-v-lokalni-e-commerce","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/technologie-meni-platby-v-lokalni-e-commerce\/","title":{"rendered":"Technologie m\u011bn\u00ed platby v lok\u00e1ln\u00ed e-commerce"},"content":{"rendered":"\n

Mobiln\u00ed n\u00e1kupy se pomalu, ale jist\u011b bl\u00ed\u017e\u00ed i k n\u00e1m<\/strong><\/h2>\n\n\n\n

N\u00e1r\u016fst n\u00e1kup\u016f p\u0159es mobiln\u00ed telefon<\/a> je z\u0159eteln\u011b vid\u011bt i v \u010desk\u00e9m prost\u0159ed\u00ed, ale zat\u00edmco k prohl\u00ed\u017een\u00ed \u010de\u0161t\u00ed z\u00e1kazn\u00edci mobiln\u00ed verzi e-shop\u016f vyu\u017e\u00edvaj\u00ed zhruba v 50 % p\u0159\u00edpad\u016f, samotn\u00fd n\u00e1kup<\/a> obvykle dokon\u010d\u00ed na desktopu. Provozovatel\u00e9 \u010desk\u00fdch e-shop\u016f se tedy je\u0161t\u011b maj\u00ed hodn\u011b co u\u010dit<\/strong>, aby v r\u00e1mci mobiln\u00edch verz\u00ed sv\u00fdch obchod\u016f z\u00e1kazn\u00edk\u016fm nab\u00eddli takov\u00e9 prost\u0159ed\u00ed, kter\u00e9 je motivuje n\u00e1kup na mobilu i dokon\u010dit<\/strong>.<\/p>\n\n\n\n

V r\u00e1mci Mall.cz po\u010det transakc\u00ed p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed meziro\u010dn\u011b stabiln\u011b roste. Mezi lety 2017, 2018 a 2019 tento r\u016fst dosahoval v\u017edy 7 procentn\u00edch bod\u016f. Moment\u00e1ln\u011b je p\u0159es mobil \u010di tablet uskute\u010dn\u011bno cel\u00fdch 38 % v\u0161ech transakc\u00ed. P\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed ale z\u00e1kazn\u00edci nakupuj\u00ed sp\u00ed\u0161e drobn\u011bj\u0161\u00ed polo\u017eky a na celkov\u00e9m obratu se tedy n\u00e1kupy<\/a> p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed pod\u00edl\u00ed \u201ejen\u201c 32 %.<\/p>\n\n\n\n

Hotovost st\u00e1le vede<\/strong><\/h2>\n\n\n\n

Rychlej\u0161\u00ed rozvoj mobiln\u00edch n\u00e1kup\u016f v tuzemsku brzd\u00ed i fakt, \u017ee \u010ce\u0161i st\u00e1le lp\u00ed na placen\u00ed a\u017e p\u0159i doru\u010den\u00ed zbo\u017e\u00ed<\/strong>. Za 60 % ze v\u0161ech transakc\u00ed v e-commerce st\u00e1le stoj\u00ed bu\u010fto dob\u00edrka<\/a>, nebo platba p\u0159i p\u0159evzet\u00ed na v\u00fddejn\u00edm m\u00edst\u011b<\/strong>. Ve 25 % p\u0159\u00edpad\u016f plat\u00ed z\u00e1kazn\u00edci <\/a>kartou online<\/a>,<\/a> p\u0159i\u010dem\u017e pr\u00e1v\u011b tato varianta platby by se v n\u00e1sleduj\u00edc\u00edch letech m\u011bla st\u00e1t tou nejvyu\u017e\u00edvan\u011bj\u0161\u00ed. Bankovn\u00edm p\u0159evodem plat\u00ed v sou\u010dasn\u00e9 dob\u011b 12 % z\u00e1kazn\u00edk\u016f a v budoucnu by toto \u010d\u00edslo m\u011blo nad\u00e1le klesat.<\/p>\n\n\n\n

\"V\u00fdb\u011br
Platba hotovost\u00ed je\u0161t\u011b st\u00e1le dr\u017e\u00ed prvenstv\u00ed. <\/figcaption><\/figure>\n\n\n\n

Odlo\u017een\u00e9 platby se za\u010d\u00ednaj\u00ed prosazovat<\/strong><\/h2>\n\n\n\n

Pozoruhodn\u00e1 je rostouc\u00ed popularita odlo\u017een\u00fdch plateb<\/strong>, co\u017e je trend, kter\u00fd se nevyh\u00fdb\u00e1 ani \u010cesku. Zat\u00edm nejv\u011bt\u0161\u00ed \u010desk\u00e1 slu\u017eba tohoto druhu (Twisto) ji\u017e v roce 2018 zprost\u0159edkovala platby za v\u00edce ne\u017e miliardu korun a slu\u017ebu pravideln\u011b pou\u017e\u00edvalo p\u0159es 60 tis\u00edc z\u00e1kazn\u00edk\u016f. Alespo\u0148 jednou ji\u017e Twisto vyu\u017eilo p\u0159es 600 tis\u00edc \u010cech\u016f. <\/p>\n\n\n\n

Mezi u\u017eivateli se za\u010d\u00edn\u00e1 prosazovat tak\u00e9 konkuren\u010dn\u00ed slu\u017eba mallpay<\/a>, se kterou p\u0159i\u0161el \u010desk\u00fd
e-commerce gigant MALL. Za prvn\u00ed rok existence vyu\u017eilo mallpay t\u00e9m\u011b\u0159 100 tis\u00edc u\u017eivatel\u016f a po\u010det transakc\u00ed raketov\u011b roste.<\/p>\n\n\n\n

U\u017eivatel\u00e9 na odlo\u017een\u00fdch platb\u00e1ch oce\u0148uj\u00ed pohodlnost, rychlost<\/strong> i zabezpe\u010den\u00ed<\/strong> takov\u00fdch plateb. Odlo\u017een\u00e1 platba<\/a> jim nav\u00edc pom\u00e1h\u00e1 optimalizovat vlastn\u00ed cash flow. Lid\u00e9 mohou d\u00edky mo\u017enosti odlo\u017eit platbu za n\u00e1kup nap\u0159\u00edklad vyu\u017e\u00edvat akce na zbo\u017e\u00ed, o kter\u00e9 maj\u00ed z\u00e1jem, a to i ve chv\u00edli, kdy je\u0161t\u011b \u010dekaj\u00ed na v\u00fdplatu.<\/p>\n\n\n

TIP!<\/div>
V\u00edce platebn\u00edch metod, v\u00edce spokojen\u00fdch z\u00e1kazn\u00edk\u016f. Nab\u00eddn\u011bte odlo\u017eenou platbu va\u0161\u00edm klient\u016fm<\/a><\/b><\/div><\/div>\n\n\n\n

Pokud tedy se sv\u00fdm e-shopem chcete z\u00e1kazn\u00edk\u016fm vyj\u00edt vst\u0159\u00edc a maximalizovat \u0161anci, \u017ee dokon\u010d\u00ed n\u00e1kup<\/strong>, podpora pohodln\u00fdch platebn\u00edch metod v\u010detn\u011b odlo\u017een\u00fdch plateb je ur\u010dit\u011b spr\u00e1vn\u00fdm krokem. Kvalitn\u00ed nab\u00eddka platebn\u00edch mo\u017enost\u00ed v\u00fdrazn\u011b zvy\u0161uje konverzi a na mobilu to plat\u00ed dvojn\u00e1sob.<\/p>\n\n\n\n

QR k\u00f3dy vrac\u00ed \u00fader, tentokr\u00e1t v platb\u00e1ch<\/strong><\/h2>\n\n\n\n

V\u00fdznamn\u00fdm trendem v e-commerce je tak\u00e9 znovuzrozen\u00ed QR k\u00f3d\u016f. A\u010dkoli se jedn\u00e1 o technologii, kterou zn\u00e1me ji\u017e 20 let, teprve nyn\u00ed se QR k\u00f3dy dost\u00e1vaj\u00ed do pop\u0159ed\u00ed z\u00e1jmu retailu. \u010cte\u010dky QR k\u00f3d\u016f jsou toti\u017e dnes b\u011b\u017en\u011b zabudovan\u00e9 p\u0159\u00edmo do fotoapar\u00e1t\u016f mobiln\u00edch za\u0159\u00edzen\u00edch a lid\u00e9 je tedy mohou mnohem sn\u00e1ze vyu\u017e\u00edvat pro zji\u0161\u0165ov\u00e1n\u00ed informac\u00ed o produktech.<\/p>\n\n\n\n

\"QR
Platba prost\u0159ednictv\u00edm QR k\u00f3du se stala standardem<\/figcaption><\/figure>\n\n\n\n

Nelze ale zapom\u00ednat, \u017ee QR k\u00f3d dob\u0159e poslou\u017e\u00ed i k samotn\u00e9 platb\u011b<\/strong>. K\u00f3d m\u016f\u017ee n\u00e9st informace pro automatick\u00e9 vypln\u011bn\u00ed platebn\u00edho p\u0159\u00edkazu<\/strong> a vedle toho jej lze vyu\u017e\u00edvat i p\u0159\u00edmo pro iniciaci platby<\/strong> p\u0159es konkr\u00e9tn\u00ed platebn\u00ed slu\u017eby. Nap\u0159\u00edklad v \u010c\u00edn\u011b je platba p\u0159es QR k\u00f3d naprost\u00fdm standardem a lid\u00e9 tam sejmut\u00edm jednoduch\u00e9ho \u010d\u00e1rov\u00e9ho k\u00f3du plat\u00ed denn\u011b. QR k\u00f3dy tam v oblasti placen\u00ed mobilem d\u00edky slu\u017eb\u00e1m jako Alipay nebo WeChat Pay jednozna\u010dn\u011b porazily metody placen\u00ed s vyu\u017eit\u00edm NFC \u010dip\u016f.<\/p>\n\n\n\n

Vra\u0165me se ale zp\u011bt k n\u00e1kupn\u00edmu procesu. V d\u016fsledku r\u016fstu popularity QR k\u00f3d\u016f se o\u010dek\u00e1v\u00e1 n\u00e1r\u016fst prodej\u016f v showroomech<\/strong>, kde si z\u00e1kazn\u00edci mohou zbo\u017e\u00ed prohl\u00e9dnout \u010di vyzkou\u0161et a n\u00e1sledn\u011b si ho pomoc\u00ed QR k\u00f3du rovnou koupit<\/strong>. Celkem 46 % z\u00e1kazn\u00edk\u016f si toti\u017e dle studi\u00ed v\u011bc nejprve prohl\u00e9dne v re\u00e1ln\u00e9m sv\u011bt\u011b a a\u017e n\u00e1sledn\u011b koup\u00ed online.<\/p>\n\n\n\n

E-commerce nezn\u00e1 hranic<\/h2>\n\n\n\n

Zaj\u00edmav\u00e9 je, \u017ee rychl\u00fdm tempem roste tak\u00e9 mno\u017estv\u00ed lid\u00ed, kte\u0159\u00ed nakupuj\u00ed zbo\u017e\u00ed na zahrani\u010dn\u00edch e-shopech. Tento trend zat\u00edm nen\u00ed v \u010cesk\u00e9 republice a\u017e tolik z\u0159eteln\u00fd, ale alespo\u0148 jednou v zahrani\u010d\u00ed i tak nakoupilo ji\u017e 62 % z\u00e1kazn\u00edk\u016f. V zahrani\u010d\u00ed je ale situace odli\u0161n\u00e1 a nap\u0159\u00edklad spole\u010dnost BlueSnap uv\u00e1d\u00ed, \u017ee mezi Severoameri\u010dany nakupuje na zahrani\u010dn\u00edch e-shopech alespo\u0148 jednou m\u011bs\u00ed\u010dn\u011b 37 % lid\u00ed.<\/p>\n\n\n\n

Tak\u00e9 na z\u00e1kazn\u00edky ze zahrani\u010d\u00ed<\/strong> tedy mus\u00ed majitel e-shopu myslet, a to jak p\u0159i navrhov\u00e1n\u00ed webu a p\u0159ekladu v\u0161ech jeho \u010d\u00e1st\u00ed, tak tak\u00e9 p\u0159i nastavov\u00e1n\u00ed platebn\u00edch<\/strong> metod<\/strong>. Na v\u011bdom\u00ed je pot\u0159eba vz\u00edt nap\u0159\u00edklad to, \u017ee cel\u00fdch 13 % z\u00e1kazn\u00edk\u016f opust\u00ed ko\u0161\u00edk, pokud nemaj\u00ed mo\u017enost zaplatit ve sv\u00e9 m\u011bn\u011b<\/strong>.<\/p>\n\n\n\n

Forrester odhaduje, \u017ee do roku 2022 budou zahrani\u010dn\u00ed n\u00e1kupy tvo\u0159it 20 % obratu cel\u00e9 e-commerce. Optimalizace pro zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edky e-shopu je tedy velmi d\u016fle\u017eit\u00e1 a zanedbat rozhodn\u011b nelze ani nastaven\u00ed platebn\u00edch metod tak, aby vyhovovaly i z\u00e1kazn\u00edk\u016fm ze zahrani\u010d\u00ed. Pom\u011brn\u011b jednodu\u0161e \u0159e\u0161iteln\u00fd probl\u00e9m, jako je absence mo\u017enosti platit ve vlastn\u00ed m\u011bn\u011b, m\u016f\u017ee zbyte\u010dn\u011b odradit v\u00edce ne\u017e desetinu<\/strong> zahrani\u010dn\u00edch n\u00e1kup\u010d\u00edch a to ji\u017e rozhodn\u011b nen\u00ed m\u00e1lo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sv\u011bt e-commerce se rychle m\u011bn\u00ed a tyto zm\u011bny maj\u00ed sv\u016fj dopad i na platby za online n\u00e1kupy. Podobn\u011b jako v ostatn\u00edch oborech, i zde m\u00e1 z\u00e1sadn\u00ed vliv rozvoj modern\u00edch technologi\u00ed. Pro \u00fasp\u011b\u0161n\u00e9 provozov\u00e1n\u00ed e-shopu a jeho r\u016fst, je nezbytn\u00e9 sledovat aktu\u00e1ln\u00ed trendy doma i ve sv\u011bt\u011b a dok\u00e1zat na n\u011b reagovat. Kam retail ve sv\u00e9 online form\u011b sm\u011b\u0159uje a na co je pot\u0159eba si v souvislosti s platbami d\u00e1vat pozor, aby v\u00e1\u0161 e-shop dr\u017eel krok s pot\u0159ebami z\u00e1kazn\u00edk\u016f?<\/p>\n","protected":false},"author":6,"featured_media":1936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,17,122,24],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-odlozena-platba","tag-skip-pay","tag-tipy-triky","entry"],"acf":[],"yoast_head":"\nTechnologie m\u011bn\u00ed platby v lok\u00e1ln\u00ed e-commerce | Skip Pay<\/title>\n<meta name=\"description\" content=\"Sv\u011bt e-commerce proch\u00e1z\u00ed d\u00edky technologi\u00edm neust\u00e1lou prom\u011bnou. 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