{"id":1500,"date":"2020-04-17T14:35:16","date_gmt":"2020-04-17T13:35:16","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=1500"},"modified":"2024-04-08T07:45:24","modified_gmt":"2024-04-08T06:45:24","slug":"10-segmentu-ktere-ovlivnuje-epidemie-koronaviru","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/10-segmentu-ktere-ovlivnuje-epidemie-koronaviru\/","title":{"rendered":"Dopady koronaviru na e-commerce. 10 segment\u016f, kter\u00e9 epidemie ovliv\u0148uje"},"content":{"rendered":"\n

Za\u010dn\u011bme pozitivn\u011b. I kdy\u017e se m\u016f\u017ee zd\u00e1t, \u017ee se b\u011b\u017en\u00fd \u017eivot tak trochu zastavil, v mnoha oblastech obchody st\u00e1le b\u011b\u017e\u00ed. N\u011bkter\u00e9 e-shopy<\/a> dokonce nest\u00edhaj\u00ed a hl\u00e1s\u00ed rekordn\u00ed tr\u017eby<\/strong>. A to je dob\u0159e, proto\u017ee nen\u00ed v ni\u010d\u00edm z\u00e1jmu, aby kupn\u00ed s\u00edla lid\u00ed \u00fapln\u011b utichla. Kdo vyd\u011bl\u00e1v\u00e1 i navzdory koronaviru? A komu vl\u00e1dn\u00ed opat\u0159en\u00ed p\u0159ekazila pl\u00e1ny?<\/p>\n\n\n\n

1. Internetov\u00e9 l\u00e9k\u00e1rny<\/strong><\/h2>\n\n\n\n

I kdy\u017e kamenn\u00e9 l\u00e9k\u00e1rny z\u016fst\u00e1vaj\u00ed otev\u0159en\u00e9, mnoho lid\u00ed se kv\u016fli zamezen\u00ed kontaktu s ostatn\u00edmi lidmi spol\u00e9h\u00e1 na ty internetov\u00e9. \u017deb\u0159\u00ed\u010dek prodejn\u00edch hit\u016f logicky ovliv\u0148uje koronavirus, a tak mu dominuje paralen <\/strong>a dal\u0161\u00ed l\u00e9ky na ch\u0159ipku nebo sn\u00ed\u017een\u00ed hore\u010dky, ale tak\u00e9 vitam\u00edny a dal\u0161\u00ed produkty na podpo\u0159en\u00ed imunity, kter\u00e9 v m\u00e9di\u00edch zm\u00ednili l\u00e9ka\u0159i a lze si je nyn\u00ed po\u0159\u00eddit v\u00fdhodn\u011b s Benu<\/a>. D\u00e1le to jsou tak\u00e9 r\u016fzn\u00e9 dezinfekce na ruce, gely a podobn\u00e9 zbo\u017e\u00ed.<\/p>\n\n\n\n

2. Online supermarkety<\/strong><\/h2>\n\n\n\n

Naj\u00edt na webu internetov\u00fdch supermarket\u016f, jako je t\u0159eba Ko\u0161\u00edk.cz, voln\u00fd term\u00edn pro dovezen\u00ed n\u00e1kupu, je v posledn\u00edch t\u00fddnech nadlidsk\u00fd \u00fakon<\/strong>. V r\u00e1mci karant\u00e9nn\u00edch opat\u0159en\u00ed z nich objedn\u00e1vaj\u00ed i ti, kte\u0159\u00ed za norm\u00e1ln\u00edch okolnost\u00ed nakupuj\u00ed v kamenn\u00fdch obchodech. Proto lze bez p\u0159eh\u00e1n\u011bn\u00ed konstatovat, \u017ee tento segment, pokud jde o objem zak\u00e1zek, za\u017e\u00edv\u00e1 druh\u00e9 V\u00e1noce. V b\u0159eznu.<\/p>\n\n\n\n

\"Hern\u00ed
\u0158ada lid\u00ed se rozhodla zab\u00edjet nudu prost\u0159ednictv\u00edm hern\u00edch konzol\u00ed.<\/figcaption><\/figure>\n\n\n\n

 3. Obchody s elektronikou<\/strong><\/h2>\n\n\n\n

Hern\u00ed konzole, mrazni\u010dky, \u010disti\u010dky vzduchu, dom\u00e1c\u00ed pek\u00e1rny i \u0161ic\u00ed stroje. N\u00e1por podobn\u00fd V\u00e1noc\u016fm hl\u00e1s\u00ed tak\u00e9 e-shopy s elektronikou<\/a>. Lid\u00e9 v nich na jednu stranu nakupuj\u00ed produkty, kter\u00e9 souvis\u00ed s uchov\u00e1v\u00e1n\u00edm potravin <\/strong>nebo \u0161it\u00edm rou\u0161ek, ale do n\u00e1kup\u016f se prom\u00edt\u00e1 tak\u00e9 fakt, \u017ee \u010ce\u0161i v dom\u00e1c\u00ed izolaci hledaj\u00ed zp\u016fsoby, jak zab\u00edt \u010das. Po\u0159izuj\u00ed si Playstation, nov\u00e9 po\u010d\u00edta\u010dov\u00e9 hry, ale tak\u00e9 nov\u00e9 notebooky<\/a> a monitory, aby se jim l\u00e9pe pracovalo z domova.<\/p>\n\n\n

TIP!<\/div>
N\u00e1kupy na internetu s minim\u00e1ln\u00edm kontaktem? Vyu\u017eijte odlo\u017eenou platbu.<\/a><\/b><\/div><\/div>\n\n\n\n

4. Drogerie a \u010distic\u00ed prost\u0159edky<\/strong><\/h2>\n\n\n\n

Drogerie jsou na tom podobn\u011b jako l\u00e9k\u00e1rny \u2013 a\u010dkoliv se na n\u011b vl\u00e1dn\u00ed opat\u0159en\u00ed nevztahuj\u00ed, lid\u00e9 se sna\u017e\u00ed minimalizovat jejich n\u00e1v\u0161t\u011bvy a rad\u011bji nakupuj\u00ed na internetu. Mezi nejvyhled\u00e1van\u011bj\u0161\u00ed polo\u017eky pat\u0159\u00ed u\u017e t\u00fddny dezinfekce, antibakteri\u00e1ln\u00ed gely a m\u00fddla<\/strong>, \u010distic\u00ed prost\u0159edky a kosmetika. Takov\u00fd v\u00fdb\u011br souvis\u00ed nejen s epidemi\u00ed koronaviru, ale tak\u00e9 s t\u00edm, \u017ee se mnoho lid\u00ed rozhodlo vyu\u017e\u00edt \u010das str\u00e1ven\u00fd doma k jarn\u00edmu \u00faklidu.<\/p>\n\n\n\n

\"Karant\u00e9na
\u010ce\u0161i tr\u00e1v\u00ed doma v\u00edce \u010dasu, ne\u017e jsou zvykl\u00ed.<\/figcaption><\/figure>\n\n\n\n

5. Knihkupectv\u00ed a online vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n

\u010ce\u0161i maj\u00ed v posledn\u00edch dnech a t\u00fddnech v\u00edce \u010dasu na \u010dten\u00ed, ne\u017e by si mo\u017en\u00e1 p\u0159\u00e1li<\/strong>. Z toho d\u016fvodu roste popt\u00e1vka po pap\u00edrov\u00fdch i elektronick\u00fdch knih\u00e1ch. Nar\u016fst\u00e1 tak\u00e9 popularita  nejr\u016fzn\u011bj\u0161\u00edch online kurz\u016f, d\u00edky kter\u00fdm si lid\u00e9 i na d\u00e1lku mohou doplnit znalosti. Vlnu nov\u00fdch u\u017eivatel\u016f zaznamenaly tak\u00e9 online streamovac\u00ed slu\u017eby, jako jsou Netflix nebo HBO GO. A nov\u00e9 filmy nab\u00eddla online t\u0159eba i distribu\u010dn\u00ed spole\u010dnost Aerofilms, a to prost\u0159ednictv\u00edm platformy Aerovod.<\/p>\n\n\n\n

Po\u010d\u00edtaj\u00ed se ale i ztr\u00e1ty<\/strong><\/h2>\n\n\n\n

Naproti e-shop\u016fm, kter\u00e9 i ve speci\u00e1ln\u00edm re\u017eimu \u010del\u00ed z\u00e1jmu z\u00e1kazn\u00edk\u016f, stoj\u00ed m\u00e9n\u011b \u0161\u0165astn\u00e1 skupina obchodn\u00edk\u016f<\/strong>. A to ti, kte\u0159\u00ed nab\u00edzej\u00ed produkty a slu\u017eby, je\u017e vlivem okolnost\u00ed nejsou moment\u00e1ln\u011b pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky p\u0159\u00edli\u0161 atraktivn\u00ed.  <\/p>\n\n\n\n

6. Prodej vstupenek, kultura a dal\u0161\u00ed eventy<\/strong><\/h2>\n\n\n\n

Divadla, kina, koncertn\u00ed haly i men\u0161\u00ed kluby pat\u0159\u00ed mezi m\u00edsta, kde se potk\u00e1v\u00e1 mnoho lid\u00ed. Proto na n\u011b vl\u00e1dn\u00ed opat\u0159en\u00ed dopadla u\u017e v prvn\u00ed vln\u011b a te\u010f zej\u00ed pr\u00e1zdnotou. Lid\u00e9 vy\u010dk\u00e1vaj\u00ed a n\u00e1kup<\/a> l\u00edstk\u016f na akci, kter\u00e1 je napl\u00e1novan\u00e1 t\u0159eba i za n\u011bkolik m\u011bs\u00edc\u016f, prozat\u00edm odkl\u00e1daj\u00ed<\/strong>. V podobn\u00e9 nejistot\u011b jsou i po\u0159adatel\u00e9 letn\u00edch festival\u016f, proto\u017ee nikdo neum\u00ed \u0159\u00edct, jak bude situace vypadat za t\u00fdden, nato\u017e za p\u00e1r m\u011bs\u00edc\u016f. <\/strong><\/p>\n\n\n

TIP!<\/div>
Ohleduplnost na prvn\u00edm m\u00edst\u011b. Pod\u00edvejte se, jak si doma vyrobit ochrannou rou\u0161ku.<\/a><\/b><\/div><\/div>\n\n\n\n

7. Cestovn\u00ed kancel\u00e1\u0159e<\/strong><\/h2>\n\n\n\n

Epidemie koronaviru tvrd\u011b dopadla tak\u00e9 na cestovky. Hranice jsou uzav\u0159en\u00e9 a zd\u00e1 se, \u017ee na zahrani\u010dn\u00ed dovolenou si lid\u00e9 budou muset minim\u00e1ln\u011b je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f nechat zaj\u00edt chu\u0165<\/strong>. Proto\u017ee nav\u00edc plat\u00ed karant\u00e9na, neprod\u00e1vaj\u00ed se ani tuzemsk\u00e9 z\u00e1jezdy nebo t\u0159eba wellness pobyty v r\u00e1mci \u010ceska. Lid\u00e9 se dr\u017e\u00ed doma a pokud jde o cestov\u00e1n\u00ed<\/a>, nemaj\u00ed zat\u00edm dost informac\u00ed, na z\u00e1klad\u011b kter\u00fdch by mohli sv\u00e9 cesty pl\u00e1novat.<\/p>\n\n\n\n

\"Cestov\u00e1n\u00ed
Na dovolenou si te\u010f lid\u00e9 mus\u00ed nechat zaj\u00edt chu\u0165.<\/figcaption><\/figure>\n\n\n\n

8. Hotely, penziony a dal\u0161\u00ed poskytovatel\u00e9 ubytov\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n

Oblast turistick\u00e9ho ruchu navazuje na p\u0159edchoz\u00ed bod \u2013 st\u00e1ty nap\u0159\u00ed\u010d Evropou i sv\u011btem bu\u010f uzav\u0159ely hranice, nebo zavedly p\u0159\u00edsn\u00e1 opat\u0159en\u00ed, kter\u00e1 omezuj\u00ed pohyb lid\u00ed<\/strong>. M\u00edsta, kter\u00e1 b\u011b\u017en\u011b b\u00fdvaj\u00ed pln\u00e1 turist\u016f, se vypr\u00e1zdnila. To plat\u00ed tak\u00e9 pro hotely, penziony a druhotn\u011b i port\u00e1ly, kde si m\u016f\u017eete ubytov\u00e1n\u00ed zarezervovat. Opat\u0159en\u00ed tak vedle provozovatel\u016f ubytovac\u00edch slu\u017eeb pochopiteln\u011b zas\u00e1hla giganty, jako jsou Booking nebo Airbnb. <\/p>\n\n\n\n

9. M\u00f3da a dopl\u0148ky<\/strong><\/h2>\n\n\n\n

Navzdory tomu, \u017ee si m\u00f3da obecn\u011b na internetu vede dob\u0159e, maj\u00ed te\u010f lid\u00e9 jin\u00e9 priority ne\u017e po\u0159izov\u00e1n\u00ed nov\u00e9ho outfitu. Za\u010d\u00ednaj\u00ed zva\u017eovat, jak\u00e9 n\u00e1kupy jsou nutn\u00e9<\/strong> a bez kter\u00fdch se do\u010dasn\u011b obejdou. Oble\u010den\u00ed spad\u00e1 do druh\u00e9 kategorie, a proto prodejci m\u00f3dy zaznamenali pokles z\u00e1jmu. D\u016fvodem m\u016f\u017ee b\u00fdt tak\u00e9 to, \u017ee lid\u00e9 tr\u00e1v\u00ed m\u00e9n\u011b \u010dasu venku, a t\u00edm pro n\u011b odpad\u00e1 nutnost \u0159e\u0161it sez\u00f3nn\u00ed dopln\u011bn\u00ed \u0161atn\u00edku.<\/p>\n\n\n\n

\"Restaurace
Provozovatel\u00e9 restaurac\u00ed a kav\u00e1ren po\u010d\u00edtaj\u00ed ztr\u00e1ty.<\/figcaption><\/figure>\n\n\n\n

10. Restaurace, bistra a kav\u00e1rny<\/strong><\/h2>\n\n\n\n

Restaurat\u00e9\u0159i a kav\u00e1rn\u00edci upozor\u0148uj\u00ed na to, \u017ee pro n\u011b aktu\u00e1ln\u00ed opat\u0159en\u00ed mohou b\u00fdt likvida\u010dn\u00ed. I kdy\u017e gastro podniky logicky vyd\u011bl\u00e1vaj\u00ed p\u0159edev\u0161\u00edm offline cestou<\/strong>, zmi\u0148ujeme je, proto\u017ee nyn\u00ed hledaj\u00ed zp\u016fsoby, jak sv\u016fj byznys alespo\u0148 \u010d\u00e1ste\u010dn\u011b \u201ep\u0159eklopit\u201c na internet a zajistit si alespo\u0148 n\u011bjak\u00e9 v\u00fdd\u011blky. Proto se spojuj\u00ed s internetov\u00fdmi dov\u00e1\u017ekov\u00fdmi firmami jako t\u0159eba Hotovky Ko\u0161\u00edk, Storyous <\/strong>nebo Nesn\u011bzeno<\/strong> a nebo p\u0159id\u00e1vaj\u00ed na sv\u00e9 str\u00e1nky formul\u00e1\u0159e pro objedn\u00e1n\u00ed j\u00eddla s mo\u017enost\u00ed vyzvednut\u00ed v provozovn\u011b. A s minimalizov\u00e1n\u00edm kontaktu jim pom\u00e1h\u00e1 i odlo\u017een\u00e1 platba<\/a>.<\/p>\n\n\n\n

Jak se bude situace nad\u00e1le vyv\u00edjet? To se s ur\u010ditost\u00ed neodva\u017euj\u00ed predikovat ani odborn\u00edci. V\u0161e z\u00e1le\u017e\u00ed na tom, kdy se poda\u0159\u00ed dostat koronavirus pod kontrolu<\/strong>, co\u017e m\u016f\u017ee v lep\u0161\u00edm p\u0159\u00edpad\u011b trvat t\u00fddny, ale v tom hor\u0161\u00edm i m\u011bs\u00edce. A my m\u016f\u017eeme jen doufat, \u017ee se napln\u00ed prvn\u00ed varianta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00e1sadn\u00ed dopady epidemie koronaviru na ekonomiku jsou nevyhnuteln\u00e9. I kdy\u017e mnoz\u00ed obchodn\u00edci a podnikatel\u00e9 u\u017e te\u010f \u010del\u00ed velk\u00fdm pot\u00ed\u017e\u00edm, n\u011bkter\u00fdm odv\u011btv\u00edm se st\u00e1le da\u0159\u00ed. A \u010ce\u0161i se v d\u016fsledku nouzov\u00fdch opat\u0159en\u00ed p\u0159esunuli na internet, odkud tak\u00e9 nakupuj\u00ed. Kter\u00e9 produkty nejv\u00edce po\u0159izuj\u00ed a jak\u00e9 oblasti \u010del\u00ed poklesu z\u00e1jmu?<\/p>\n","protected":false},"author":6,"featured_media":1496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,17],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","tag-odlozena-platba","entry"],"acf":[],"yoast_head":"\n10 oblast\u00ed e-commerce, kter\u00e9 ovliv\u0148uje koronavirus | Skip Pay<\/title>\n<meta name=\"description\" content=\"Epidemie koronaviru ovliv\u0148uje tak\u00e9 e-commerce. \ud83e\udda0 Jak se da\u0159\u00ed segment\u016fm, jako jsou internetov\u00e9 l\u00e9karny, online supermarkety nebo elektro?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skippay.cz\/blog\/10-segmentu-ktere-ovlivnuje-epidemie-koronaviru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 oblast\u00ed e-commerce, kter\u00e9 ovliv\u0148uje koronavirus | Skip Pay\" \/>\n<meta property=\"og:description\" content=\"Epidemie koronaviru ovliv\u0148uje tak\u00e9 e-commerce. \ud83e\udda0 Jak se da\u0159\u00ed segment\u016fm, jako jsou internetov\u00e9 l\u00e9karny, online supermarkety nebo elektro?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skippay.cz\/blog\/10-segmentu-ktere-ovlivnuje-epidemie-koronaviru\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Skip Pay - 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