{"id":2930,"date":"2021-05-11T13:08:29","date_gmt":"2021-05-11T12:08:29","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=2930"},"modified":"2024-06-25T16:07:21","modified_gmt":"2024-06-25T14:07:21","slug":"data-jsou-budoucnost-jak-s-nimi-pracujeme-v-mall-pay","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/data-jsou-budoucnost-jak-s-nimi-pracujeme-v-mall-pay\/","title":{"rendered":"Data jsou budoucnost. Jak s nimi pracujeme v Skip Pay?"},"content":{"rendered":"\n

St\u00e1le v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed \u010d\u00e1st na\u0161ich \u017eivot\u016f se p\u0159esouv\u00e1 do online prost\u0159ed\u00ed. Technologie vyu\u017e\u00edv\u00e1me pro poskytov\u00e1n\u00ed \u010di usnadn\u011bn\u00ed i t\u011bch nejb\u011b\u017en\u011bj\u0161\u00edch \u010dinnost\u00ed a slu\u017eeb. S t\u00edm <\/strong>v\u00fdrazn\u011b stoup\u00e1 po\u010det informac\u00ed, kter\u00e9 na\u0161e spole\u010dnost produkuje. Tyto informace jsou st\u00e1le detailn\u011bj\u0161\u00ed a poskytuj\u00ed skute\u010dn\u011b plastick\u00fd obr\u00e1zek o \u017eivot\u011b ka\u017ed\u00e9ho \u010dlov\u011bka i organizace<\/strong>. \u0160iroce dostupn\u00e9 jsou proto i nejr\u016fzn\u011bj\u0161\u00ed n\u00e1stroje pro rychl\u00e9 a efektivn\u00ed zpracov\u00e1n\u00ed velk\u00e9ho objemu dat.<\/p>\n\n\n\n

Co z\u00a0toho plyne? Hodnota informac\u00ed v\u00fdrazn\u011b stoup\u00e1. Pro osobn\u00ed \u00fadaje se n\u011bkdy pou\u017e\u00edv\u00e1 pojem \u201eropa budoucnosti\u201c<\/strong>. To plat\u00ed samoz\u0159ejm\u011b i\u00a0pro n\u00e1s v\u00a0Skip Pay.\u00a0<\/p>\n\n\n\n

Z\u00e1kazn\u00edk je pro n\u00e1s na prvn\u00edm m\u00edst\u011b<\/h2>\n\n\n\n

Abychom klient\u016fm mohli na\u0161e slu\u017eby poskytnout, mus\u00edme si b\u00fdt jist\u00ed, \u017ee jim na\u0161e produkty nezkomplikuj\u00ed \u017eivot. Proto pe\u010dliv\u011b prov\u011b\u0159ujeme jejich p\u0159\u00edjmy<\/a> a v\u00fddaje<\/a><\/strong> a kontrolujeme nap\u0159\u00edklad i z\u00e1znam v \u00fav\u011brov\u00fdch registrech<\/a>. Pro zaji\u0161t\u011bn\u00ed rychl\u00e9ho a bezpe\u010dn\u00e9ho fungov\u00e1n\u00ed na\u0161ich slu\u017eeb potom pot\u0159ebujeme zn\u00e1t i dal\u0161\u00ed informace o tom, kdo jsou na\u0161i klienti, jak s n\u00e1mi komunikuj\u00ed, kde nakoupili a podobn\u011b.<\/p>\n\n\n\n

\"Pohodl\u00ed
Pracujeme na tom, aby online n\u00e1kupy<\/a> byly maxim\u00e1ln\u011b pohodln\u00e9.<\/figcaption><\/figure>\n\n\n\n

Jin\u00fdmi slovy, informac\u00ed a \u00fadaj\u016f o na\u0161ich z\u00e1kazn\u00edc\u00edch \u010di obchodn\u00edch partnerech m\u00e1me k dispozici hodn\u011b. K \u010demu tedy tato data vyu\u017e\u00edv\u00e1me?<\/strong><\/p>\n\n\n\n

Na prvn\u00edm m\u00edst\u011b je pro n\u00e1s z\u00e1kazn\u00edk. Proto pr\u016fb\u011b\u017en\u011b analyzujeme, jak se s n\u00e1mi na\u0161im z\u00e1kazn\u00edk\u016fm skipuje, jak jim vyhovuj\u00ed webov\u00e9 str\u00e1nky<\/a>, jestli spr\u00e1vn\u011b funguje komunikace s e-shopy nebo zda n\u011bkde nedoch\u00e1z\u00ed k jak\u00fdmkoli pot\u00ed\u017e\u00edm. Pokud nap\u0159\u00edklad z dat zjist\u00edme, \u017ee je n\u011bkter\u00e1 \u010d\u00e1st na\u0161ich str\u00e1nek pro klienty m\u00e9n\u011b p\u0159ehledn\u00e1, okam\u017eit\u011b se pust\u00edme do n\u00e1pravy.<\/p>\n\n\n

\"Nakupte<\/a><\/figure>\n
\"Nakupte<\/a><\/figure>\n\n\n

Situace na trhu se m\u011bn\u00ed ka\u017ed\u00fdm okam\u017eikem. Abychom na zm\u011bny dok\u00e1zali rychle reagovat, je nezbytn\u00e9 v\u011bd\u011bt, co se pr\u00e1v\u011b d\u011bje<\/strong>. O jak\u00e9 zbo\u017e\u00ed a zp\u016fsob dopravy maj\u00ed na\u0161i klienti moment\u00e1ln\u011b nejv\u011bt\u0161\u00ed z\u00e1jem, kdy na\u0161e slu\u017eby vyu\u017e\u00edvaj\u00ed, co jim nevyhovuje nebo jak n\u00e1m za vyu\u017eit\u00e9 slu\u017eby plat\u00ed. <\/p>\n\n\n\n

Efektivn\u011b \u0159\u00eddit fintech spole\u010dnost s vysok\u00fdmi ambicemi je mo\u017en\u00e9 pouze p\u0159i schopnosti analyzovat v\u00fdvoj na trhu<\/strong>, zn\u00e1t chov\u00e1n\u00ed klient\u016f i obchodn\u00edch partner\u016f a rychle na to v\u0161e reagovat.<\/p>\n\n\n\n

Z\u00e1kaznick\u00e1 data st\u0159e\u017e\u00edme jako oko v hlav\u011b<\/h2>\n\n\n\n

Informace a osobn\u00ed \u00fadaje maj\u00ed velkou hodnotu, na jejich ochranu proto klade velk\u00fd d\u016fraz i pr\u00e1vn\u00ed \u0159\u00e1d<\/strong>. V\u0161ichni si jist\u011b pamatujeme zkratku GDPR (General Data Protection Regulation, Obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f), kter\u00e9 upravilo pravidla pro vyu\u017e\u00edv\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f a zv\u00fd\u0161ilo pokuty za jejich poru\u0161en\u00ed. <\/p>\n\n\n

TIP!<\/div>
Na\u0161e slu\u017eby jsou naprosto bezpe\u010dn\u00e9. P\u0159e\u010dt\u011bte si, jak chr\u00e1n\u00edme va\u0161e data.<\/a><\/b><\/div><\/div>\n\n\n\n

Pro n\u00e1s v\u00a0Skip Pay je jednou z\u00a0kl\u00ed\u010dov\u00fdch hodnot d\u016fv\u011bra na\u0161ich z\u00e1kazn\u00edk\u016f<\/strong>. Nejen v\u00a0tom, \u017ee jim pom\u016f\u017eeme skipnout starosti p\u0159i\u00a0nakupov\u00e1n\u00ed, ale i\u00a0v\u00a0ochran\u011b jejich soukrom\u00ed a\u00a0d\u016fv\u011brnosti na\u0161eho vztahu. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v\u00a0Skip Pay proto pln\u011b odpov\u00edd\u00e1 po\u017eadavk\u016fm GDPR a\u00a0na\u0161e klienty o\u00a0n\u011bm zcela transparentn\u011b informujeme<\/a>.<\/p>\n\n\n\n

Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me jen tehdy, pokud je to nezbytn\u00e9 pro poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb<\/strong>, pln\u011bn\u00ed pr\u00e1vn\u00edch povinnost\u00ed, nap\u0159\u00edklad p\u0159i ov\u011b\u0159ov\u00e1n\u00ed \u00fav\u011bruschopnosti nov\u00fdch klient\u016f, nebo pro ochranu na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Typicky se jedn\u00e1 o ochranu p\u0159ed podvodn\u00fdm jedn\u00e1n\u00edm. <\/p>\n\n\n\n

K dal\u0161\u00edmu vyu\u017eit\u00ed, zejm\u00e9na pro pokro\u010dil\u00fd marketing a profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1me osobn\u00ed \u00fadaje jen se souhlasem klienta<\/strong>. Informace o na\u0161ich klientech samoz\u0159ejm\u011b nikomu nep\u0159ed\u00e1v\u00e1me. D\u016fv\u011brn\u00e1 data na\u0161ich klient\u016f neposkytujeme ani \u010dlen\u016fm skupiny Mall Group a \u010cSOB. To znamen\u00e1, \u017ee se o n\u011b ned\u011bl\u00edme ani s e-shopem MALL.CZ<\/strong>. D\u016fv\u011bra klient\u016f i obchodn\u00edch partner\u016f je pro n\u00e1s zkr\u00e1tka na prvn\u00edm m\u00edst\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"

Po\u010det z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed na\u0161i odlo\u017eenou platbu a r\u00e1di s n\u00e1mi skipuj\u00ed, tedy p\u0159eskakuj\u00ed starosti p\u0159i nakupov\u00e1n\u00ed, roste. To znamen\u00e1, \u017ee se neust\u00e1le zv\u011bt\u0161uje i objem dat a osobn\u00edch \u00fadaj\u016f, s nimi\u017e pracujeme. P\u0159e\u010dt\u011bte si, k \u010demu z\u00e1kaznick\u00e1 data a \u00fadaje vyu\u017e\u00edv\u00e1me a jak je chr\u00e1n\u00edme, aby byly v naprost\u00e9m bezpe\u010d\u00ed.<\/p>\n","protected":false},"author":16,"featured_media":2987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[158,32,122],"class_list":["post-2930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bezpecnost","tag-o-nas","tag-skip-pay","entry"],"acf":[],"yoast_head":"\nData jsou budoucnost. Jak s nimi pracujeme v Skip Pay? | Skip Pay<\/title>\n<meta name=\"description\" content=\"Budoucnost le\u017e\u00ed v datech. 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