{"id":8798,"date":"2023-09-25T09:43:56","date_gmt":"2023-09-25T08:43:56","guid":{"rendered":"http:\/\/skippay.cz\/blog\/?p=8798"},"modified":"2024-04-05T13:04:37","modified_gmt":"2024-04-05T12:04:37","slug":"jak-na-vydarenou-vanocni-sezonu","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/jak-na-vydarenou-vanocni-sezonu\/","title":{"rendered":"Jak na vyda\u0159enou v\u00e1no\u010dn\u00ed sez\u00f3nu: 6 trend\u016f v e-commerce, se kter\u00fdmi byste m\u011bli po\u010d\u00edtat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Bezpe\u010dnost n\u00e1kup\u016f na prvn\u00edm m\u00edst\u011b<\/strong><\/h2>\n\n\n\n<p><strong>Po\u010det kyber\u00fatok\u016f vzrostl meziro\u010dn\u011b asi o 40 %.<\/strong> Lid\u00e9 toto riziko vn\u00edmaj\u00ed a <a href=\"http:\/\/skippay.cz\/jak-bezpecne-platit-na-internetu-pomuze-vam-5-jednoduchych-pravidel\/\">bezpe\u010dnost n\u00e1kup\u016f<\/a> pro n\u011b hraje prim. Ob\u00e1vaj\u00ed se proto nakupovat na men\u0161\u00edch a nezn\u00e1m\u00fdch e-shopech nebo platit za zbo\u017e\u00ed p\u0159edem. D\u016fle\u017eitou roli v n\u00e1kupn\u00edm procesu hraj\u00ed tak\u00e9 u\u017eivatelsk\u00e9 recenze, ov\u011b\u0159en\u00e9 e-shopy, medi\u00e1ln\u00ed prezentace e-shop\u016f, kvalita jejich komunikace na soci\u00e1ln\u00edch s\u00edt\u00ed a p\u00e9\u010de o z\u00e1kazn\u00edky.&nbsp;<\/p>\n\n\n\n<p><em>\u201e\u010cek\u00e1m, kdo si osedl\u00e1 titul \u201anejbezpe\u010dn\u011bj\u0161\u00edho e-shopu \u010ceska\u2018 a kdo se jako prvn\u00ed za\u010dne vymezovat proti hr\u00e1\u010d\u016fm, kte\u0159\u00ed jsou sice levn\u00ed, ale p\u0159i nakupov\u00e1n\u00ed na nich se pravd\u011bpodobn\u011b ka\u017ed\u00fd pt\u00e1, jestli to v\u016fbec bude fungovat. Kdo do n\u00e1kupn\u00edho ko\u0161\u00edku nevlo\u017e\u00ed garanci bezpe\u010dn\u00e9 platby, ten se zbyte\u010dn\u011b p\u0159ipravuje o konverze,\u201c<\/em> zmi\u0148uje David Filippov, obchodn\u00ed \u0159editel Skip Pay. <em>\u201eT\u00e9ma bezpe\u010dnosti rezonuje dlouhodob\u011b a s\u00edl\u00ed s\u202fka\u017edou \u0161patnou zku\u0161enost\u00ed, kterou online ud\u011bl\u00e1me my nebo kdokoli ze zn\u00e1m\u00fdch a rodiny.\u201c<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Volnost p\u0159i v\u00fdb\u011bru platebn\u00ed metody<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>P\u0159\u00edtomnost obl\u00edben\u00e9ho zp\u016fsobu platby v\u202fko\u0161\u00edku e-shopu 3\u00d7 zvy\u0161uje \u0161anci, \u017ee z\u00e1kazn\u00edci n\u00e1kup skute\u010dn\u011b dokon\u010d\u00ed.<\/strong> Ukazuje se toti\u017e, \u017ee z\u00e1kazn\u00edci odch\u00e1z\u00ed jinam, kdy\u017e v ko\u0161\u00edku nenajdou svou obl\u00edbenou platebn\u00ed metodu. Nab\u00edzen\u00ed r\u016fznorod\u00fdch zp\u016fsob\u016f placen\u00ed je tak konkuren\u010dn\u00ed v\u00fdhodou, na kterou z\u00e1kazn\u00edci sly\u0161\u00ed. Standardem se&nbsp;st\u00e1v\u00e1 nejen <a href=\"https:\/\/skippay.cz\/blog\/dobirka-nebo-platba-predem\/\">Google Pay<\/a> nebo Apple Pay, ale tak\u00e9 mo\u017enost vyu\u017e\u00edt <a href=\"http:\/\/skippay.cz\/vyhody-odlozene-platby-2\/\">odlo\u017eenou platbu<\/a> nebo platit pomoc\u00ed QR k\u00f3du.&nbsp;<\/p>\n\n\n\n<p><em>\u201eSta\u010d\u00ed se na to pod\u00edvat z\u00e1kaznick\u00fdma o\u010dima. V\u202fko\u0161\u00edku m\u00e1m zbo\u017e\u00ed za \u010dty\u0159i tis\u00edce a platit m\u00e1m dop\u0159edu p\u0159es nep\u0159ehledn\u00fd a d\u016fv\u011bru nebud\u00edc\u00ed platebn\u00ed formul\u00e1\u0159. V\u202ftakov\u00e9m p\u0159\u00edpad\u011b nen\u00ed nic v\u00fdjime\u010dn\u00e9ho, \u017ee n\u00e1kup p\u0159eru\u0161\u00edm a u\u017e se k\u202fn\u011bmu nevr\u00e1t\u00edm. Anebo ho rovnou ud\u011bl\u00e1m jinde,\u201c <\/em>uv\u00e1d\u00ed David Filippov. <em>\u201eP\u0159itom zav\u00e9st a propagovat nap\u0159\u00edklad odlo\u017eenou platbu, kter\u00e1 v\u011bt\u0161inu rizik pokr\u00fdv\u00e1, nen\u00ed nijak slo\u017eit\u00e9. Ta na\u0161e je sou\u010d\u00e1st\u00ed nejv\u011bt\u0161\u00edch platebn\u00edch bran, aktivovat jde v\u202fb\u011b\u017en\u00fdch e-shopov\u00fdch platform\u00e1ch<\/em><em>,<\/em><em> a pokud chce e-shop p\u0159\u00edmou integraci, zabere u mal\u00fdch partner\u016f jen 2 dny pr\u00e1ce a u t\u011bch st\u0159edn\u00edch asi 3,5 pracovn\u00edho dne.\u201c&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00edce p\u0159el\u00e9tav\u00ed z\u00e1kazn\u00edci<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Loajalita z\u00e1kazn\u00edk\u016f rychle kles\u00e1. Potvrzuje to mimo jin\u00e9 i pr\u016fzkum, kter\u00fd jsme ve Skip Pay realizovali v\u202fl\u00e9t\u011b tohoto roku. Z\u202fn\u011bj vyplynulo, \u017ee <strong>64 % osloven\u00fdch \u010cech\u016f vym\u011bnilo kv\u016fli cen\u00e1m sv\u016fj obl\u00edben\u00fd e-shop za jin\u00fd<\/strong>. 84 % \u010cech\u016f m\u00e1 obl\u00edben\u00fd e-shop, na kter\u00e9m cht\u011bj\u00ed prim\u00e1rn\u011b nakupovat, ale \u201ezcela loaj\u00e1ln\u00edch\u201c jich z\u016fst\u00e1v\u00e1 jen 36 %, co\u017e je 16% pokles za pouh\u00fd p\u016flrok. O\u010dek\u00e1v\u00e1 se, \u017ee s p\u0159ich\u00e1zej\u00edc\u00ed v\u00e1no\u010dn\u00ed sez\u00f3nou se v\u011brnost z\u00e1kazn\u00edk\u016f bude nad\u00e1le sni\u017eovat.&nbsp;<\/p>\n\n\n\n<p><em>\u201eNa jedn\u00e9 stran\u011b se e-shopy mus\u00ed zam\u011b\u0159it na to, aby jim lid\u00e9 neodch\u00e1zeli jinam. To mohou zvl\u00e1dnout bu\u010f lep\u0161\u00ed personalizac\u00ed marketingov\u00fdch n\u00e1stroj\u016f, nebo investic\u00ed do n\u00e1kupn\u00edch klub\u016f. Na druhou stranu se mus\u00ed sm\u00ed\u0159it s\u202ft\u00edm, \u017ee srovn\u00e1va\u010de cen budou \u010dasto \u0159\u00edkat to posledn\u00ed slovo. I proto je dobr\u00e9 se intenzivn\u011b zam\u011b\u0159it nap\u0159\u00edklad na pozitivn\u00ed recenze a vyhnout se nejv\u011bt\u0161\u00edm faul\u016fm, kter\u00e9 by e-shop mohly p\u0159ipravit o hv\u011bzdi\u010dky,\u201c<\/em> zmi\u0148uje David Filippov. <em>\u201eA i tady jsou jmenovatelem pen\u00edze. N\u00edzk\u00e9 hodnocen\u00ed si vykoleduje nap\u0159\u00edklad e-shop, kter\u00fd neum\u00ed rychle vr\u00e1tit p\u0159edplatbu p\u0159i zru\u0161en\u00e9 objedn\u00e1vce nebo se v\u00fdrazn\u011b opozd\u00ed s\u202fdod\u00e1n\u00edm ji\u017e zaplacen\u00e9ho zbo\u017e\u00ed.\u201c<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inflace je\u0161t\u011b ne\u0159ekla sv\u00e9 posledn\u00ed slovo<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Vid\u00edte u\u017e pomysln\u00e9 b\u00edl\u00e9 sv\u011btlo na konci infla\u010dn\u00edho tunelu? V pl\u00e1nov\u00e1n\u00ed marketingov\u00fdch aktivit je t\u0159eba vz\u00edt v \u00favahu, \u017ee \u00faspory dom\u00e1cnost\u00ed dostaly \u0159\u00e1dn\u011b zabrat a povinn\u00e9 <a href=\"https:\/\/skippay.cz\/blog\/jak-vybrat-vyhodny-spotrebitelsky-uver\/\">v\u00fddaje<\/a> b\u011b\u017en\u00fdch \u010cech\u016f se zvedly a\u017e o des\u00edtky procent. Na V\u00e1noce tak budou \u0161et\u0159it. Lid\u00e9, kte\u0159\u00ed pravideln\u011b nakupuj\u00ed na e-shopech, odhaduj\u00ed, \u017ee na v\u00e1no\u010dn\u00ed n\u00e1kupy letos vydaj\u00ed asi o 5 % m\u00e9n\u011b. Zato <strong>z\u00e1kazn\u00edci, kte\u0159\u00ed e-shopy vyu\u017e\u00edvaj\u00ed jen jednou za \u010das \u2013 t\u0159eba pr\u00e1v\u011b na n\u00e1kup v\u00e1no\u010dn\u00edch d\u00e1rk\u016f \u2013 po\u010d\u00edtaj\u00ed s\u202fpoklesem sv\u00fdch rozpo\u010dt\u016f rovnou o t\u0159etinu.&nbsp;<\/strong><\/p>\n\n\n\n<p><em>\u201eJak se \u0159\u00edk\u00e1, srdce by cht\u011blo, ale hlava bude h\u00e1zet stopku. V praxi to znamen\u00e1, \u017ee op\u011bt v\u00fdrazn\u011b klesne chu\u0165 nakupovat d\u00e1rky \u201aza plnou cenu\u2018 a kategorie \u201ablb\u016fstek pro zn\u00e1m\u00e9\u2018 oslab\u00ed. E-shopy by tak m\u011bly do komunikace zav\u00e9st v\u00edce racion\u00e1ln\u00edch argument\u016f. P\u0159in\u00e9st nap\u0159\u00edklad benefity v\u202fpodob\u011b snadn\u00e9 reklamace, jednoduch\u00e9ho vracen\u00ed zbo\u017e\u00ed nebo mo\u017enost platit a\u017e ve chv\u00edli, kdy si z\u00e1kazn\u00edk chce v\u0161echny polo\u017eky z\u202fn\u00e1kupu ponechat,\u201c <\/em>zmi\u0148uje David Filippov. <em>\u201eA po letech bude p\u0159\u00edjemn\u00fdm d\u00e1rkem tak\u00e9 <a href=\"https:\/\/skippay.cz\/blog\/nakupy-na-internetu-jak-ziskat-dopravu-zdarma\/\">doprava zdarma<\/a> nebo bezplatn\u00e9 prodlou\u017een\u00ed z\u00e1ruky.\u201c<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dvourychlostn\u00ed v\u00e1no\u010dn\u00ed sez\u00f3na<\/strong>&nbsp;<\/h2>\n\n\n\n<p>V leto\u0161n\u00ed v\u00e1no\u010dn\u00ed sez\u00f3n\u011b <strong>je\u0161t\u011b v\u00edce vyniknou rozd\u00edly mezi jednotliv\u00fdmi e-shopy<\/strong>. Na jedn\u00e9 stran\u011b bude e-shopov\u00e1 elita p\u0159ipraven\u00e1 v\u00e1lcovat trh sv\u00fdmi investicemi do propagace i slu\u017eeb, na stran\u011b druh\u00e9 men\u0161\u00ed hr\u00e1\u010di, kte\u0159\u00ed u\u017e te\u010f val\u00ed cash-flow s\u202fod\u0159en\u00fdma u\u0161ima. Tomu bude odpov\u00eddat i pr\u016fb\u011bh sez\u00f3ny, kter\u00e1 se letos pravd\u011bpodobn\u011b stane dvourychlostn\u00ed \u2013 s\u202fv\u00fdkopem velk\u00fdch hr\u00e1\u010d\u016f u\u017e na konci z\u00e1\u0159\u00ed a rychl\u00fdm sprintem t\u011bch men\u0161\u00edch, kte\u0159\u00ed se pokus\u00ed vyzob\u00e1vat z\u00e1kazn\u00edky p\u0159esn\u011b m\u00ed\u0159en\u00fdmi kampan\u011bmi.&nbsp;<\/p>\n\n\n\n<p><em>\u201eNa trhu budeme m\u00edt maratonce \u2013 hlavn\u011b velk\u00e9 zna\u010dky a zahrani\u010dn\u00ed marketplaces \u2013 a sprintery, kte\u0159\u00ed se budou sna\u017eit sv\u016fj omezen\u00fd rozpo\u010det investovat chyt\u0159e a v\u202fkrat\u0161\u00edm horizontu. Z\u00e1rove\u0148 se domn\u00edv\u00e1m, \u017ee letos za\u017eijeme skute\u010dn\u011b intenzivn\u00ed fini\u0161, podobn\u011b jako v\u202fposledn\u00edm p\u0159edcovidov\u00e9m roce,\u201c<\/em> domn\u00edv\u00e1 se David Filippov. <em>\u201eCo to znamen\u00e1 pro e-shopisty? P\u0159edev\u0161\u00edm nutnost spr\u00e1vn\u00e9ho rozlo\u017een\u00ed sil i priorit. I mal\u00fd e-shop m\u00e1 \u0161anci usp\u011bt, jen bude muset letos d\u011blat spoustu v\u011bc\u00ed jinak \u2013 v\u00edc se bavit s\u202floaj\u00e1ln\u00edmi z\u00e1kazn\u00edky, nasadit zapamatovateln\u011bj\u0161\u00ed marketing nebo se pustit do PR.\u201c<\/em>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dra\u017e\u0161\u00ed logistika<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Je pravd\u011bpodobn\u00e9, \u017ee <strong>p\u0159ed V\u00e1noci stoupne cena dopravy zbo\u017e\u00ed<\/strong>, kter\u00e1 bude i letos profitovat ze z\u00e1sadn\u00edho p\u0159evisu popt\u00e1vky nad nab\u00eddkou. To e-shop\u016fm prodra\u017e\u00ed nejen doru\u010den\u00ed na adresu, ale nap\u0159\u00edklad i <a href=\"http:\/\/skippay.cz\/draha-dobirka\/\">dob\u00edrku<\/a> (hlavn\u011b tu nep\u0159evzatou) nebo vratky. Nav\u00edc fin\u00e1ln\u00ed \u00fa\u010det za doru\u010den\u00ed, kter\u00fd se zobraz\u00ed z\u00e1kazn\u00edkovi a\u017e t\u011bsn\u011b p\u0159ed platbou, bude dal\u0161\u00edm z\u202fd\u016fvod\u016f, kv\u016fli kter\u00fdm m\u016f\u017ee nakonec z\u016fstat ko\u0161\u00edk opu\u0161t\u011bn\u00fd.&nbsp;<\/p>\n\n\n\n<p><em>\u201eV praxi to znamen\u00e1 dal\u0161\u00ed omezen\u00ed impulsivn\u00edch n\u00e1kup\u016f drobn\u011bj\u0161\u00edch polo\u017eek. \u0158ada z\u00e1kazn\u00edk\u016f nedokon\u010d\u00ed men\u0161\u00ed n\u00e1kupy, kde m\u016f\u017ee cena dopravy tvo\u0159it t\u0159eba p\u011btinu n\u00e1klad\u016f. O to v\u011bt\u0161\u00ed v\u00fdznam bude m\u00edt pr\u00e1ce s\u202fkontextovou nab\u00eddkou a pob\u00eddkami v\u202fpodob\u011b dopravy zdarma,\u201c<\/em> uv\u00e1d\u00ed David Filippov. <em>\u201eOstatn\u011b tuto strategii pou\u017e\u00edvaj\u00ed nap\u0159\u00edklad zahrani\u010dn\u00ed marketplaces, kter\u00e9 vym\u011b\u0148uj\u00ed del\u0161\u00ed dobu doru\u010den\u00ed za v\u00fdhodn\u011bj\u0161\u00ed cenu.\u201c<\/em>&nbsp;<\/p>\n\n\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#009f63;border-radius:3px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#19D296;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">TIP!<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\">TIP: H\u00fd\u010dkejte si sv\u00e9 z\u00e1kazn\u00edky. Dop\u0159ejte jim mo\u017enost <a href=\"https:\/\/skippay.cz\/pro-eshop\">zaplatit za zbo\u017e\u00ed a\u017e po vyzkou\u0161en\u00ed nebo si platbu rozlo\u017eit na t\u0159etiny<\/a>.<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Letn\u00ed teploty je\u0161t\u011b ne\u0159ekly sv\u00e9 posledn\u00ed slovo, ale e-shopy se u\u017e piln\u011b p\u0159ipravuj\u00ed na v\u00e1no\u010dn\u00ed sez\u00f3nu. S \u010d\u00edm je pot\u0159eba po\u010d\u00edtat a jak\u00e9 trendy n\u00e1sledovat, abyste z\u00e1v\u011br leto\u0161n\u00edho roku mohli pova\u017eovat za vyda\u0159en\u00fd?<\/p>\n","protected":false},"author":6,"featured_media":8799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58],"class_list":["post-8798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak na vyda\u0159enou v\u00e1no\u010dn\u00ed sez\u00f3nu: 6 trend\u016f I Skip Pay<\/title>\n<meta name=\"description\" content=\"Jak na vyda\u0159enou v\u00e1no\u010dn\u00ed sez\u00f3nu, s \u010d\u00edm je pot\u0159eba po\u010d\u00edtat a jak\u00e9 trendy n\u00e1sledovat, abyste z\u00e1v\u011br leto\u0161n\u00edho roku mohli pova\u017eovat za vyda\u0159en\u00fd?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skippay.cz\/blog\/jak-na-vydarenou-vanocni-sezonu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na vyda\u0159enou v\u00e1no\u010dn\u00ed sez\u00f3nu: 6 trend\u016f I Skip Pay\" \/>\n<meta property=\"og:description\" content=\"Jak na vyda\u0159enou v\u00e1no\u010dn\u00ed sez\u00f3nu, s \u010d\u00edm je pot\u0159eba po\u010d\u00edtat a jak\u00e9 trendy n\u00e1sledovat, abyste z\u00e1v\u011br leto\u0161n\u00edho roku mohli pova\u017eovat za vyda\u0159en\u00fd?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skippay.cz\/blog\/jak-na-vydarenou-vanocni-sezonu\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Skip Pay - 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