{"id":9450,"date":"2024-02-25T11:21:30","date_gmt":"2024-02-25T10:21:30","guid":{"rendered":"https:\/\/skippay.cz\/blog\/?p=9450"},"modified":"2024-03-21T15:12:50","modified_gmt":"2024-03-21T14:12:50","slug":"marketplaces","status":"publish","type":"post","link":"https:\/\/skippay.cz\/blog\/marketplaces\/","title":{"rendered":"Porovnali jsme 6 nejv\u011bt\u0161\u00edch marketplaces: Kter\u00e1 online tr\u017ei\u0161t\u011b jsou nej?\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Co jsou to marketplaces<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Marketplaces, neboli online tr\u017ei\u0161t\u011b, jsou platformy, kter\u00e9 <strong>na jednom m\u00edst\u011b shroma\u017e\u010fuj\u00ed produkty od r\u016fzn\u00fdch obchod\u016f a e-shop\u016f<\/strong>. Pat\u0159\u00ed sem zn\u00e1m\u00e1 jm\u00e9na jako Amazon, eBay nebo Aliexpress. Po jejich bok se za\u0159azuje i Temu \u2013 online tr\u017ei\u0161t\u011b provozovan\u00e9 \u010d\u00ednskou e-commerce spole\u010dnost\u00ed PDD Holdings, nab\u00edzej\u00edc\u00ed levn\u00e9 spot\u0159ebn\u00ed zbo\u017e\u00ed, kter\u00e9 je v\u011bt\u0161inou dod\u00e1v\u00e1no z\u00e1kazn\u00edk\u016fm p\u0159\u00edmo z \u010c\u00edny.&nbsp;<\/p>\n\n\n\n<p>Hlavn\u00ed charakteristikou online tr\u017ei\u0161\u0165 (a rozd\u00edlem oproti srovn\u00e1va\u010d\u016fm zbo\u017e\u00ed) je to, \u017ee <strong>umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm obchodovat na sv\u00fdch str\u00e1nk\u00e1ch a dokon\u010dit tak cel\u00fd n\u00e1kupn\u00ed proces bez nutnosti opustit danou str\u00e1nku nebo aplikaci.<\/strong> N\u011bkter\u00e9 srovn\u00e1va\u010de zbo\u017e\u00ed se ale za\u010d\u00ednaj\u00ed postupn\u011b p\u0159ibli\u017eovat modelu online tr\u017ei\u0161\u0165, nap\u0159\u00edklad \u010desk\u00e1 Heureka.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159ehled marketplaces na \u010desk\u00e9m trhu<\/strong>&nbsp;<\/h2>\n\n\n\n<p>S jak\u00fdmi nejv\u011bt\u0161\u00edmi online tr\u017ei\u0161ti se u n\u00e1s m\u016f\u017eete setkat?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>Polsk\u00fd gigant p\u0159in\u00e1\u0161\u00ed sv\u00fdm u\u017eivatel\u016fm rozs\u00e1hl\u00fd sortiment zbo\u017e\u00ed a prodejc\u016fm atraktivn\u00ed zp\u016fsoby zviditeln\u011bn\u00ed se.<\/td><\/tr><tr><td><strong>Alza<\/strong><\/td><td>Pat\u0159\u00ed k l\u00eddr\u016fm v oblasti elektroniky a IT s v\u00fdrazn\u00fdm vlivem v online prost\u0159ed\u00ed.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Platforma zn\u00e1m\u00e1 jako srovn\u00e1va\u010d cen zbo\u017e\u00ed se st\u00e1le v\u00edce pasuje do role online tr\u017ei\u0161t\u011b a po\u010det inzeruj\u00edc\u00edch e-shop\u016f na n\u00ed neust\u00e1le roste.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Velk\u00fd retailov\u00fd \u0159et\u011bzec, kter\u00fd expanduje s online nab\u00eddkou potravin, elektroniky a dal\u0161\u00edho zbo\u017e\u00ed.<\/td><\/tr><tr><td><strong>Mall.cz<\/strong><\/td><td>Dom\u00e1c\u00ed platforma, kter\u00e1 se zam\u011b\u0159uje na \u0161irokou \u0161k\u00e1lu produkt\u016f od elektroniky po m\u00f3du a m\u00e1 v\u00fdraznou u\u017eivatelskou z\u00e1kladnu.&nbsp;Spad\u00e1 pod Allegro.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>\u010c\u00ednsk\u00fd e-commerce obr s d\u016frazem na m\u00f3du a trendy z\u00edsk\u00e1v\u00e1 st\u00e1le v\u011bt\u0161\u00ed popularitu p\u0159edev\u0161\u00edm mezi mlad\u00fdmi z\u00e1kazn\u00edky.<\/td><\/tr><tr><td><strong>Trendyol<\/strong>&nbsp;<\/td><td>Tureck\u00fd hr\u00e1\u010d, kter\u00fd se zam\u011b\u0159uje na m\u00f3dn\u00ed a trendy zbo\u017e\u00ed a je tak p\u0159\u00edle\u017eitost\u00ed p\u0159edev\u0161\u00edm pro m\u00f3dn\u00ed podniky.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kter\u00e9 online tr\u017ei\u0161t\u011b vybrat pro sv\u016fj e-shop?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Rozhodnut\u00ed, na kter\u00e9m online tr\u017ei\u0161ti prezentovat sv\u016fj e-shop, je kl\u00ed\u010dov\u00fdm krokem pro \u00fasp\u011bch v dne\u0161n\u00edm digitalizovan\u00e9m sv\u011bt\u011b obchodu. Ka\u017ed\u00e9 tr\u017ei\u0161t\u011b m\u00e1 sv\u00e1 specifika, kter\u00e1 jsme porovnali na z\u00e1klad\u011b osmi z\u00e1sadn\u00edch aspekt\u016f.&nbsp;<\/p>\n\n\n\n<p><strong>Popularita:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>\u0160irok\u00e1 z\u00e1kaznick\u00e1 b\u00e1ze s v\u00edce ne\u017e 20 miliony z\u00e1kazn\u00edk\u016f m\u011bs\u00ed\u010dn\u011b. Nejv\u011bt\u0161\u00ed popularit\u011b se t\u011b\u0161\u00ed ve sv\u00e9m domovsk\u00e9m Polsku.<\/td><\/tr><tr><td><strong>Alza<\/strong><\/td><td>P\u0159es 5 milion\u016f aktivn\u00edch z\u00e1kazn\u00edk\u016f. V \u010cR pova\u017eov\u00e1na za spolehlivou a d\u016fv\u011bryhodnou.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Denn\u011b ji nav\u0161t\u00edv\u00ed 600 tis\u00edc u\u017eivatel\u016f, zam\u011b\u0159uje se na \u010desk\u00e9 e-shopy.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Jeden z nejrychleji rostouc\u00edch marketplace v N\u011bmecku s v\u00edce ne\u017e 56 miliony online z\u00e1kazn\u00edk\u016f.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Popul\u00e1rn\u00ed mezi Generac\u00ed Z s des\u00edtkami milion\u016f aktivn\u00edch z\u00e1kazn\u00edk\u016f.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Expanduje do N\u011bmecka a dal\u0161\u00edch zem\u00ed, v sou\u010dasnosti ho vyu\u017e\u00edv\u00e1 p\u0159es 30 milion\u016f u\u017eivatel\u016f.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Kl\u00ed\u010dov\u00e9 aspekty:<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>SMART program pro zv\u00fd\u0161en\u00ed d\u016fv\u011bry a prodej\u016f, ale n\u011bkdy nep\u0159ehledn\u00e1 komunikace&nbsp; v ciz\u00edm jazyce.<\/td><\/tr><tr><td><strong>Alza<\/strong><\/td><td>Nonstop z\u00e1kaznick\u00e1 podpora, mo\u017enost doru\u010den\u00ed v den objedn\u00e1n\u00ed, podpora produkt\u016f pomoc\u00ed SEM a PPC.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Bezplatn\u00e1 slu\u017eba Ov\u011b\u0159eno z\u00e1kazn\u00edky pro zv\u00fd\u0161en\u00ed d\u016fv\u011bry, mo\u017enost zapojit se zdarma do CSS programu.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Z\u00e1kaznick\u00fd servis v n\u00e1rodn\u00edm jazyce, zdarma p\u0159eklad \u00fadaj\u016f o produktech.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Agresivn\u00ed marketing s nab\u00eddkou slevov\u00fdch kupon\u016f.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Zviditeln\u011bn\u00ed zna\u010dky d\u00edky marketingov\u00fdm zku\u0161enostem a investic\u00edm.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Poplatky:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>Veden\u00ed \u00fa\u010dtu zdarma, provize 2-11 % po skon\u010den\u00ed Uv\u00edtac\u00edho programu.<\/td><\/tr><tr><td><strong>Alza<\/strong><\/td><td>Provize podle kategorie, bez dal\u0161\u00edch poplatk\u016f, mar\u017ee 7-35 %.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Bez poplatk\u016f za registraci, provize 2-11 % za uskute\u010dn\u011bn\u00e9 prodeje.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>M\u011bs\u00ed\u010dn\u00ed z\u00e1kladn\u00ed poplatek 39,95-49,90 \u20ac, provize 7-16 %.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Prvn\u00ed 3 m\u011bs\u00edce zdarma, pot\u00e9 provize 10 %.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Poplatky 10-15 %, prvn\u00ed 3 m\u011bs\u00edce zdarma.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Doprava:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>\u0160irok\u00e1 nab\u00eddka dopravy v\u010detn\u011b mo\u017enosti \u00fa\u010dtovat \u010d\u00e1st n\u00e1klad\u016f prodejc\u016fm b\u011bhem SMART programu.<\/td><\/tr><tr><td><strong><strong>Alza<\/strong><\/strong><\/td><td>Vlastn\u00ed doprava nebo spolupr\u00e1ce s jin\u00fdmi dopravci.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Neuv\u00e1d\u00ed podrobn\u011b, ale p\u0159edpokl\u00e1d\u00e1 se spolupr\u00e1ce s dopravci.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Za odesl\u00e1n\u00ed objednan\u00e9ho zbo\u017e\u00ed z\u00e1kazn\u00edkovi je odpov\u011bdn\u00fd dodavatel.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Doru\u010den\u00ed do v\u00edce ne\u017e 100 zem\u00ed s Trendyol Express.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Fakturace:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>M\u011bs\u00ed\u010dn\u00ed fakturace obsahuje poplatky \u00fa\u010dtovan\u00e9 v dan\u00e9m m\u011bs\u00edci. Mo\u017enost elektronick\u00fdch faktur.<\/td><\/tr><tr><td><strong><strong>Alza<\/strong><\/strong><\/td><td>Lze vyu\u017e\u00edt EDI nebo Selfbilling, fakturu za dodan\u00e9 zbo\u017e\u00ed vystavuje dodavatel.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Fakturace proviz\u00ed k 1. dni v m\u011bs\u00edci, prop\u00ed\u0161e se 20 dn\u00ed po dokon\u010den\u00ed objedn\u00e1vky.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Dodavatel vystavuje fakturu z\u00e1kazn\u00edkovi a marketplace zpracov\u00e1v\u00e1 platbu.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Reklamace\/Vratky:<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>Prodejce nese odpov\u011bdnost v r\u00e1mci z\u00e1konn\u00e9 z\u00e1ruky a v p\u0159\u00edpad\u011b nesouladu zbo\u017e\u00ed se smlouvou.<\/td><\/tr><tr><td><strong><strong>Alza<\/strong><\/strong><\/td><td>Alza Trade odpov\u00edd\u00e1 za reklamace, prodejce zpracov\u00e1v\u00e1 reklamace.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Zprost\u0159edkovatel prodeje, \u00fakony spojen\u00e9 se zpracov\u00e1n\u00edm objedn\u00e1vky zaji\u0161\u0165uje&nbsp;e-shop.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Zahrani\u010dn\u00ed prodej:<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>Prodej v 6 zem\u00edch, p\u0159es 140 000 merchant\u016f.<\/td><\/tr><tr><td><strong><strong>Alza<\/strong><\/strong><\/td><td>Prodej v \u010cR, SK, HU a AUT.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Prodej v 9 zem\u00edch.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Prodej ve 3 zem\u00edch: CZ, SK, DE, p\u0159es 10 000 merchant\u016f.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Doru\u010den\u00ed do v\u00edce ne\u017e 100 zem\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Napojen\u00ed:<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table table_td-30-70\"><table><tbody><tr><td><strong>Allegro<\/strong><\/td><td>Podpora API, BaseLinker.<\/td><\/tr><tr><td><strong><strong>Alza<\/strong><\/strong><\/td><td>Podpora API, XLS, XML.<\/td><\/tr><tr><td><strong>Heureka<\/strong><\/td><td>Pr\u00e1ce s \u00fadaji z XML souboru, ov\u011b\u0159ov\u00e1n\u00ed p\u0159es API rozhran\u00ed.<\/td><\/tr><tr><td><strong>Kaufland<\/strong><\/td><td>Zalistov\u00e1n\u00ed p\u0159es v\u00edce ne\u017e 110 napojen\u00fdch softwarov\u00fdch rozhran\u00ed, mo\u017enost Rest-API, nahr\u00e1v\u00e1n\u00ed CSV soubor\u016f.<\/td><\/tr><tr><td><strong>Shein<\/strong><\/td><td>API.<\/td><\/tr><tr><td><strong>Trendyol<\/strong><\/td><td>Nen\u00ed specifikov\u00e1no.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podle \u010deho se rozhodnout?&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p>P\u0159i v\u00fdb\u011bru vhodn\u00e9ho online tr\u017ei\u0161t\u011b nezapome\u0148te zohlednit specifika sv\u00e9ho podnik\u00e1n\u00ed stejn\u011b jako pot\u0159eby z\u00e1kazn\u00edk\u016f.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allegro a Mall.cz jsou na na\u0161em trhu siln\u011b etablovan\u00e9. &nbsp;<\/li>\n\n\n\n<li>Alza se t\u011b\u0161\u00ed vysok\u00e9 d\u016fv\u011b\u0159e z\u00e1kazn\u00edk\u016f.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Heureka je specializovan\u00e1 pro \u010desk\u00e9 e-shopy.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Trendyol se roz\u0161i\u0159uje do Evropy.&nbsp;<\/li>\n\n\n\n<li>Kaufland nab\u00edz\u00ed multikan\u00e1lov\u00fd marketing.&nbsp;<\/li>\n\n\n\n<li>Shein oslovuje mladou generaci.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co na to e-shopy?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>E-shopy berou svou p\u0159\u00edtomnost na marketplaces jako dal\u0161\u00ed zp\u016fsob osloven\u00ed z\u00e1kazn\u00edk\u016f.&nbsp;<\/p>\n\n\n\n<p>Tom\u00e1\u0161 Linhart, spoluzakladatel M\u016fjkoberec.cz, zd\u016fraz\u0148uje, \u017ee online tr\u017ei\u0161t\u011b jsou pro e-shopy p\u0159\u00edle\u017eitost\u00ed k <strong>roz\u0161\u00ed\u0159en\u00ed prodejn\u00edch kan\u00e1l\u016f<\/strong>. Linhart nevn\u00edm\u00e1 tento koncept jako hrozbu, ale sp\u00ed\u0161e jako nevyhnuteln\u00fd trend, kter\u00e9mu by se e-shopy m\u011bly p\u0159izp\u016fsobit. Podle n\u011bj je jejich p\u0159\u00edtomnost<strong> na co nejv\u00edce tr\u017ei\u0161t\u00edch<\/strong>, na kter\u00fdch jsou jejich z\u00e1kazn\u00edci, st\u011b\u017eejn\u00ed. Najdete je na popul\u00e1rn\u00edch platform\u00e1ch jako Mall.cz, Alza, Kaufland a pl\u00e1nuj\u00ed expandovat i na Allegro.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Podobn\u00fd pohled sd\u00edl\u00ed i z\u00e1stupce z KOBERCE K+K, kter\u00fd pova\u017euje online tr\u017ei\u0161t\u011b za <strong>p\u0159\u00edle\u017eitost k oslovov\u00e1n\u00ed nov\u00fdch trh\u016f.<\/strong> Jejich strategie spo\u010d\u00edv\u00e1 v p\u0159\u00edtomnosti na r\u016fzn\u00fdch platform\u00e1ch, v\u010detn\u011b Alza, Mall.cz, Heureka a dal\u0161\u00edch. Ov\u0161em, stejn\u011b jako Linhart, zd\u016fraz\u0148uje technick\u00e9 v\u00fdzvy spojen\u00e9 s napojen\u00edm na specifick\u00e9 e-shopy (API, mapov\u00e1n\u00ed kategori\u00ed), a v p\u0159\u00edpad\u011b KOBERCE K+K i nedostate\u010dnou z\u00e1kaznickou podporu pro prodejce na online tr\u017ei\u0161t\u00edch.&nbsp;<\/p>\n\n\n\n<p>Oba z\u00e1stupci z\u202f\u0159ad e-shop\u016f poukazuj\u00ed na d\u016fle\u017eitost sledov\u00e1n\u00ed sv\u00fdch aktivit na online tr\u017ei\u0161t\u00edch. Zam\u011b\u0159uj\u00ed se na po\u010dty objedn\u00e1vek, jejich hodnotu, provize a dal\u0161\u00ed faktory, kter\u00e9 jim pom\u00e1haj\u00ed vyhodnotit ekonomickou efektivitu marketplaces.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Budoucnost online tr\u017ei\u0161\u0165 v \u010cR<\/strong>&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> \u201eV EU zauj\u00edmaj\u00ed marketplaces cca 40 % e-commerce trhu a ve sv\u011bt\u011b je\u0161t\u011b mnohem v\u00edce. \u010cesko na tom nebude jinak. Vzhledem k relativn\u00ed vysp\u011blosti e-commerce a z\u00e1rove\u0148 segmentaci, kdy nejv\u011bt\u0161\u00ed Alza m\u00e1 cca 15 % trhu, bych v\u0161ak ne\u010dekal dominanci jednoho hr\u00e1\u010de, ale sp\u00ed\u0161e silnou TOP 10 slo\u017eenou z lok\u00e1ln\u00edch elit a zahrani\u010dn\u00edch platforem. V&nbsp;dal\u0161\u00edch letech se o\u010dek\u00e1v\u00e1 i vstup Amazonu na n\u00e1\u0161 trh. Mysl\u00edm si ale, \u017ee jeho fyzick\u00e1 expanze bude a\u017e posledn\u00edm krokem po tom, co tu rozvine sv\u00e9 jin\u00e9 slu\u017eby jako Prime, Twitch apod.<\/p>\n\n\n\n<p>Marketplaces jsou pro pro majitele brandu i pro men\u0161\u00ed a st\u0159edn\u00ed e-shopy dal\u0161\u00edm zaj\u00edmav\u00fdm prodejn\u00edm kan\u00e1lem. Velc\u00ed hr\u00e1\u010di \u010dasto vn\u00edmaj\u00ed online tr\u017ei\u0161t\u011b jako soupe\u0159e na dom\u00e1c\u00edm h\u0159i\u0161ti, ale z\u00e1rove\u0148 p\u0159\u00edle\u017eitost expandovat na nov\u00e9m trhu.<\/p>\n\n\n\n<p>Sami pracujeme se stovkou zku\u0161en\u011bj\u0161\u00edch st\u0159edn\u00edch e-shop\u016f, pro kter\u00e9 je marketplace dal\u0161\u00edm kan\u00e1lem, kter\u00fd jim generuje des\u00edtky procent extra revenue a je tak pro jejich byznys v\u00edtan\u00fdm o\u017eiven\u00edm.\u201c<\/p>\n<cite>David Cik\u00e1nek z&nbsp;Expando<\/cite><\/blockquote>\n\n\n\n<p>S ohledem na dynamiku e-commerce v \u010cesk\u00e9 republice i v Evrop\u011b nelze rapidn\u00ed vzestup internetov\u00fdch tr\u017ei\u0161\u0165 p\u0159ehl\u00e9dnout. Prost\u0159ednictv\u00edm marketplaces prob\u00edh\u00e1 zhruba polovina v\u0161ech online prodej\u016f v Evrop\u011b. <strong>Online tr\u017ei\u0161t\u011b tedy rostou o 16 % rychleji ne\u017e celkov\u00fd e-commerce trh<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>D\u00edky vstupu Kauflandu a Allegra na n\u00e1\u0161 trh se e-shop\u016fm zv\u00fd\u0161ila mo\u017enost expanze do zahrani\u010d\u00ed a z\u00e1rove\u0148 jim vzrostla siln\u00e1 konkurence na dom\u00e1c\u00edm trhu. O\u010dek\u00e1v\u00e1 se i p\u0159\u00edchod dal\u0161\u00edch v\u00fdznamn\u00fdch online tr\u017ei\u0161\u0165, jako je <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/08\/marketplaces-se-v-cesku-etabluji-ocekavat-lze-i-dalsi-hrace\/\" target=\"_blank\" rel=\"noreferrer noopener\">francouzsk\u00fd Carrefour, polsk\u00e9 Ceneo nebo rumunsk\u00fd Emag<\/a>. Tyto pl\u00e1novan\u00e9 expanze ukazuj\u00ed tak\u00e9 na st\u00e1le rostouc\u00ed d\u016fle\u017eitost a atraktivitu \u010desk\u00e9ho e-commerce trhu. <strong>Pokud si cht\u011bj\u00ed e-shopy udr\u017eet svou konkurenceschopnost, je pot\u0159eba, aby tento trend braly v potaz.\u00a0<\/strong>\u00a0<\/p>\n\n\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#009f63;border-radius:3px;max-width:none\"><div class=\"su-box-title\" style=\"background-color:#19D296;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">TIP!<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\">TIP: Chcete b\u00fdt v\u017edy o krok nap\u0159ed p\u0159ed svou konkurenc\u00ed? <a href=\"https:\/\/skippay.cz\/pro-eshop\">Dop\u0159ejte sv\u00fdm z\u00e1kazn\u00edk\u016fm z\u00e1\u017eitek z nakupov\u00e1n\u00ed <\/a>a umo\u017en\u011bte jim zaplatit zbo\u017e\u00ed a\u017e 30 dn\u00ed po doru\u010den\u00ed nebo si platbu rozlo\u017eit na t\u0159i \u010d\u00e1sti. Nakoup\u00ed u v\u00e1s \u010dast\u011bji, utrat\u00ed v\u00edc, a je\u0161t\u011b se k v\u00e1m budou r\u00e1di vracet.<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online tr\u017ei\u0161t\u011b poskytuj\u00ed e-shop\u016fm skv\u011blou p\u0159\u00edle\u017eitost oslovit nov\u00e9 z\u00e1kazn\u00edky, prodat jim v\u00edce r\u016fzn\u00e9ho zbo\u017e\u00ed a v\u00fdznamn\u011b tak nav\u00fd\u0161it sv\u016fj obrat. Ve sv\u011bt\u011b e-commerce se tyto prostory t\u011b\u0161\u00ed st\u00e1le v\u011bt\u0161\u00ed oblib\u011b obchodn\u00edk\u016f i z\u00e1kazn\u00edk\u016f a jsou \u010d\u00edm d\u00e1l t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed. V\u00e1h\u00e1te, kter\u00fd marketplace vybrat pro sv\u016fj e-shop? Porovnali jsme pro v\u00e1s Allegro, Mall.cz, Alzu, Heureku, Trendyol, Kaufland a Shein, a to hned v osmi kategori\u00edch. D\u00edky p\u0159ehledn\u00e9mu srovn\u00e1n\u00ed si snadno vyberete marketplace p\u0159esn\u011b na m\u00edru. <\/p>\n","protected":false},"author":36,"featured_media":9541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58],"class_list":["post-9450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porovnali jsme 6 nejv\u011bt\u0161\u00edch marketplaces I Skip Pay<\/title>\n<meta name=\"description\" content=\"Marketplaces poskytuj\u00ed e-shop\u016fm skv\u011blou p\u0159\u00edle\u017eitost oslovit nov\u00e9 z\u00e1kazn\u00edky, prodat jim v\u00edce r\u016fzn\u00e9ho zbo\u017e\u00ed a v\u00fdznamn\u011b tak nav\u00fd\u0161it sv\u016fj obrat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skippay.cz\/blog\/marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porovnali jsme 6 nejv\u011bt\u0161\u00edch marketplaces I Skip Pay\" \/>\n<meta property=\"og:description\" content=\"Marketplaces poskytuj\u00ed e-shop\u016fm skv\u011blou p\u0159\u00edle\u017eitost oslovit nov\u00e9 z\u00e1kazn\u00edky, prodat jim v\u00edce r\u016fzn\u00e9ho zbo\u017e\u00ed a v\u00fdznamn\u011b tak nav\u00fd\u0161it sv\u016fj obrat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skippay.cz\/blog\/marketplaces\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Skip Pay - 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